Creative Director

📌 Core Information

🔹 Job Title: Creative Director

🔹 Company: Schumacher Operations Inc

🔹 Location: Canton, Ohio, United States

🔹 Job Type: On-site

🔹 Category: Marketing & Creative

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site (Relocation assistance may be available)

🚀 Job Overview

Key aspects of this role include:

• Leading the strategy and execution for Schumacher Homes' founder's personal brand
• Building a content engine from scratch across various platforms (YouTube, Instagram, TikTok, LinkedIn)
• Creating engaging, educational, and inspiring content to drive action
• Testing, optimizing, and scaling content that performs well
• Hiring and leading a team of creators once the foundation is solid

ASSUMPTION: This role requires a strategic storyteller with a strong background in content leadership and brand building, particularly in a founder-led environment.

📋 Key Responsibilities

✅ Lead strategy and execution for Paul Schumacher's personal brand

✅ Build a content engine from scratch across multiple platforms

✅ Ideate, create, and publish scroll-stopping content that educates, inspires, and drives action

✅ Test, optimize, and scale content based on performance

✅ Hire and lead a team of creators once the foundation is solid

ASSUMPTION: Initially, the role will be hands-on, involving filming, editing, writing, and publishing content. Over time, the focus will shift to team leadership and strategic direction.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years in a content leadership role, with a proven track record in building or scaling a founder-led brand

Required Skills:

• Expertise in crafting platform content tailored to each channel's voice, format, and audience behavior
• Strong storytelling abilities and creative direction skills
• Proven experience in video production, editing, and writing
• Familiarity with content optimization and testing
• Ability to lead and mentor a team

Preferred Skills:

• Experience in the homebuilding or construction industry
• Fluency in design software (e.g., Adobe Creative Suite)

ASSUMPTION: Candidates with experience in digital marketing, social media management, or content strategy may also be considered.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-senior level creative director role in the Canton, Ohio area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Relocation assistance (for qualified candidates)

Working Hours: Full-time (40 hours per week), with flexibility to work additional hours as needed to meet project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Construction (Homebuilding)

Company Size: 201-500 employees (Mid-size)

Founded: 1992

Company Description:

• Schumacher Homes is America's largest custom homebuilder, with 26 locations and operations in 12 states
• The company specializes in on-your-lot homebuilding, offering fully customizable homes at affordable prices
• Schumacher Homes has been recognized for its construction standards and customer satisfaction, winning multiple awards

Company Specialties:

• Custom Home Building
• On-Your-Lot Building
• Homebuilding
• House Plans
• Handicap-Accessible Design
• Multigenerational Homes
• New Home Construction
• Floor Plans

Company Website: http://www.schumacherhomes.com

ASSUMPTION: Schumacher Homes is a well-established company in the homebuilding industry, with a strong focus on customization and affordability.

📊 Role Analysis

Career Level: Mid-Senior level (Experienced professionals with a proven track record in content leadership and brand building)

Reporting Structure: This role reports directly to the founder & CEO, Paul Schumacher

Work Arrangement: On-site, with relocation assistance available for qualified candidates

Growth Opportunities:

• Leading a team of creators once the content engine is established
• Expanding the content strategy to include additional platforms or formats
• Potential career advancement within the marketing or creative departments

ASSUMPTION: This role offers significant growth potential as the company continues to expand its digital presence and brand awareness.

🌍 Location & Work Environment

Office Type: Corporate headquarters (Canton, Ohio)

Office Location(s): 2715 Wise Ave NW, Canton, Ohio 44708, US

Geographic Context:

• Canton, Ohio is located in northeastern Ohio, approximately 60 miles south of Cleveland
• The area offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas in the region
• Canton is home to several attractions, including the Pro Football Hall of Fame and various parks and recreational facilities

Work Schedule: Full-time, with flexibility to work additional hours as needed to meet project deadlines

ASSUMPTION: Candidates should be comfortable working in an on-site environment and be willing to relocate if necessary.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-person interview at the Canton, Ohio headquarters to discuss the role in more detail and meet key team members
• Creative challenge or assignment to evaluate problem-solving skills and strategic thinking
• Final interview with the founder & CEO, Paul Schumacher

Key Assessment Areas:

• Content strategy and creative direction
• Platform-specific content creation and optimization
• Team leadership and mentoring skills
• Alignment with Schumacher Homes' brand values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your content leadership experience and brand-building successes
• Include a portfolio or examples of your work that demonstrate your creative direction and storytelling abilities
• Prepare for interview questions that focus on your strategic thinking, problem-solving skills, and cultural fit

ATS Keywords: Content Leadership, Brand Building, Social Media Strategy, Video Production, Content Creation, Storytelling, Team Leadership, Content Optimization, Creative Direction, Digital Marketing, Audience Engagement, Platform Expertise, Filming, Editing, Writing, Publishing

ASSUMPTION: The application process for this role may involve multiple stages and assessments, with a focus on evaluating the candidate's creative direction and strategic thinking skills.

🛠️ Tools & Technologies

• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Design software (e.g., Adobe Creative Suite)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Candidates should be comfortable using industry-standard tools and technologies for content creation, editing, and management.

👔 Cultural Fit Considerations

Company Values:

• Work Hard, Have Fun, Produce Results
• Customer Focus
• Integrity
• Innovation
• Collaboration

Work Style:

• Creative and innovative
• Strategic and data-driven
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with Schumacher Homes' core values, particularly 'Work Hard, Have Fun, Produce Results'?
• How comfortable are you working in a fast-paced, dynamic environment that requires adaptability and responsiveness?
• How do you approach collaboration and teamwork, particularly when working with cross-functional teams or stakeholders?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to change as needed.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working collaboratively with cross-functional teams or stakeholders
• Relocating to Canton, Ohio, if necessary

ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to a fast-paced work environment, with a focus on producing high-quality content that drives results.

📈 Similar Roles Comparison

• This role is unique in that it focuses on building a founder-led brand in the homebuilding industry, with a strong emphasis on content strategy and creative direction
• Compared to other creative director roles, this position offers the opportunity to build a content engine from scratch and lead a team of creators
• Career paths for this role may include advancement within the marketing or creative departments, or transitioning to a similar role within another industry

ASSUMPTION: This role offers a unique opportunity to build a founder-led brand in the homebuilding industry, with significant growth potential as the company continues to expand its digital presence.

📝 Sample Projects

• Developing a content strategy for Paul Schumacher's personal brand, including platform-specific content calendars and posting schedules
• Creating a series of educational videos that showcase Schumacher Homes' customization options and unique selling points
• Designing and implementing a content testing and optimization strategy to maximize engagement and conversions

ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all projects that the creative director may be required to undertake.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and branding strategy for Schumacher Homes?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company support the professional development and growth of its employees?
• What is the company's long-term vision for its digital presence and brand awareness?
• How does the company foster a culture of innovation and creativity?

ASSUMPTION: These interview questions are intended to provide insight into the company's culture, values, and long-term vision, as well as the specific requirements and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content leadership experience and brand-building successes
• Prepare a portfolio or examples of your work that demonstrate your creative direction and storytelling abilities
• Prepare for interview questions that focus on your strategic thinking, problem-solving skills, and cultural fit
• Follow up with the hiring manager within one week of submitting your application to confirm receipt and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.