Creative Director, Brand

📌 Core Information

🔹 Job Title: Creative Director, Brand

🔹 Company: Replit

🔹 Location: Foster City, California

🔹 Job Type: Full-Time, Hybrid (In-office: Mon, Wed, Fri)

🔹 Category: Branding & Design

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading a comprehensive brand refresh and establishing clear brand guidelines
• Overseeing the Replit brand evolution across all customer touchpoints
• Experimenting with innovative mediums to elevate Replit's brand presence
• Collaborating with marketing to develop brand campaigns that drive awareness and conversion
• Bridging technical concepts with approachable messaging for everyday users

ASSUMPTION: This role requires a strategic and creative thinker who can balance brand ideals with business needs and constraints.

📋 Key Responsibilities

✅ Lead a comprehensive brand refresh and establish clear brand guidelines

✅ Oversee the Replit brand evolution across all touchpoints in the marketing funnel

✅ Experiment with innovative mediums to elevate Replit's brand presence (landing pages, publications, interactive art)

✅ Collaborate with Marketing to develop brand campaigns that drive awareness and conversion

✅ Bridge technical concepts with approachable messaging for everyday users

✅ Directly manage agency partnerships, freelancers, and contractors as needed

✅ Guide the digital/web experience to align with brand vision

✅ Work cross-functionally with Engineering, Product, and Product Design teams

✅ Serve as a thought partner to leadership while working autonomously

ASSUMPTION: This role requires strong leadership, collaboration, and project management skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)

Experience: 10+ years of experience as a Brand Designer with direct management of Brand Design teams

Required Skills:

• Strong understanding of technology and computing fundamentals
• Proven ability to interface and align with senior leadership and executives
• Experience with brand systems and visual design
• Experience art directing for digital and physical campaigns, events, photography, and video
• Strong business acumen to balance brand ideals with business needs and constraints

Preferred Skills:

• Coding experience or eagerness to learn

ASSUMPTION: Candidates with experience in tech or startup environments may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $200,000 - $275,000 per year (Based on industry standards for a Creative Director with 10+ years of experience in the San Francisco Bay Area)

Benefits:

• Competitive Salary & Equity
• 401(k) Program
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Paid Parental, Medical, Caregiver Leave
• Commuter Benefits
• Monthly Wellness Stipend
• Autonomous Work Environment
• In Office Set-Up Reimbursement
• Flexible Time Off (FTO) + Holidays
• Quarterly Team Gatherings
• In Office Amenities

Working Hours: Full-time, with an in-office requirement of Monday, Wednesday, and Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco Bay Area. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees

Founded: 2016

Company Description:

• Replit is the fastest way to turn ideas into software
• Empowers users to create and launch apps from natural language in just one click
• Offers a powerful AI-powered Agent and Assistant for building and deploying full-stack applications

Company Specialties:

• AI-powered software development
• No-code and low-code platforms
• Web application development

Company Website: replit.com

ASSUMPTION: Replit is a fast-growing tech startup focused on making software creation more accessible and collaborative.

📊 Role Analysis

Career Level: Senior-level, strategic role with potential for team leadership

Reporting Structure: Reports directly to the CEO or another senior leadership team member

Work Arrangement: Hybrid, with an in-office requirement of Monday, Wednesday, and Friday

Growth Opportunities:

• Potential to build and develop a team as the role evolves
• Opportunities to collaborate with various teams and influence Replit's brand direction
• Chance to work on innovative projects and experiment with new mediums

ASSUMPTION: This role offers significant growth potential as Replit continues to expand and refine its brand.

🌍 Location & Work Environment

Office Type: Hybrid (In-office: Mon, Wed, Fri)

Office Location(s): 1001 E Hillsdale Blvd, Foster City, California 94404, US

Geographic Context:

• Foster City is a suburban city in San Mateo County, California
• Located approximately 20 miles south of San Francisco
• Offers a mix of urban and suburban living with easy access to nearby cities

Work Schedule: Full-time, with an in-office requirement of Monday, Wednesday, and Friday

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Portfolio review and design challenge
• On-site or virtual interview with the leadership team
• Final decision and offer

Key Assessment Areas:

• Brand strategy and vision
• Design skills and aesthetic sensibility
• Project management and leadership abilities
• Technical understanding and problem-solving skills

Application Tips:

• Tailor your resume and portfolio to highlight relevant brand design experience and achievements
• Prepare examples of brand refreshes or evolutions you've led in previous roles
• Be ready to discuss your approach to balancing brand ideals with business needs and constraints
• Research Replit's brand and be prepared to discuss how you would evolve it to appeal to a broader user base

ATS Keywords: Brand Strategy, Brand Design, Team Management, Digital Campaigns, Visual Design, Art Direction, Business Acumen, Collaboration, Creative Thinking, Technical Understanding, Messaging, Agency Management, Cross-Functional Work, Leadership, Innovation, User Experience

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, design skills, and leadership abilities throughout the application and interview process.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Sketch or Figma
• Microsoft Office Suite
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: Proficiency in industry-standard design tools and project management software is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Replit believes in empowering users to create and build without barriers
• Collaboration: Replit fosters a collaborative environment where ideas are shared and valued
• Innovation: Replit encourages experimentation and continuous learning

Work Style:

• Autonomous: Replit values self-starters who can work independently and manage their time effectively
• Collaborative: Replit encourages open communication and teamwork
• Adaptable: Replit is a fast-paced startup environment that requires flexibility and adaptability

Self-Assessment Questions:

• How do you align with Replit's core values of empowerment, collaboration, and innovation?
• How comfortable are you working in a hybrid environment with an in-office requirement of three days per week?
• How do you approach balancing brand ideals with business needs and constraints in your work?

ASSUMPTION: Candidates should assess their fit with Replit's company culture and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple agency partnerships and freelancers
• Balancing brand ideals with business needs and constraints
• Evolving Replit's brand to appeal to a broader user base
• Working effectively with various teams and stakeholders in a fast-paced startup environment

ASSUMPTION: These challenges require strong leadership, project management, and communication skills to navigate successfully.

📈 Similar Roles Comparison

• Unlike traditional brand design roles, this position requires a strong understanding of technology and computing fundamentals
• This role offers the opportunity to work on innovative projects and experiment with new mediums
• Career progression may include building and developing a team as the role evolves

ASSUMPTION: This role offers unique opportunities and challenges compared to similar brand design positions in other industries or company sizes.

📝 Sample Projects

• Leading a comprehensive brand refresh for a tech startup focused on making software creation more accessible
• Developing brand guidelines and ensuring consistent application across all customer touchpoints
• Collaborating with marketing to create brand campaigns that drive awareness and conversion for a new product launch

ASSUMPTION: These sample projects demonstrate the strategic and creative thinking required for this role.

❓ Key Questions to Ask During Interview

• How does Replit plan to support the growth and evolution of the brand team in the coming years?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Replit approach collaboration and communication between the brand, marketing, and product teams?
• What are the most significant challenges facing the brand team currently, and how can this role address them?
• How does Replit support work-life balance for its employees, particularly in a hybrid work arrangement?

ASSUMPTION: These questions help applicants better understand the role's priorities, challenges, and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight relevant brand design experience and achievements
• Prepare a cover letter explaining your approach to brand strategy and evolution
• Be ready to discuss your approach to balancing brand ideals with business needs and constraints during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.