📌 Core Information
🔹 Job Title: Creative Director, Copy - Experiential
🔹 Company: 160over90
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid (4 days in office)
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading by example to inspire creative teams
- Developing breakthrough cross-channel campaigns
- Collaborating with various disciplines and stakeholders
- Managing up and driving business decisions
- Staying relevant and up-to-date with marketing trends and culture
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership to drive innovative campaigns and inspire teams.
📋 Key Responsibilities
✅ Lead creative teams to big ideas and craft a compelling brand narrative
✅ Develop and maintain strong client relationships
✅ Concept creative from brief to end product with the ability to self-manage multiple projects and tight timelines
✅ Work within the client’s established brand voice while pushing their creative boundaries
✅ Leverage strategic thinking to create campaigns that solve for consumer needs and business goals
✅ Successfully advocate creative ideas by confidently presenting to leadership, stakeholders, and clients
✅ Articulate and rationalize creative decisions with strategic insights
✅ Drive business decisions and apply learnings to evolving best practices
✅ Stay consistently relevant and up-to-date on all marketing trends and culture
✅ Proactively research and develop innovative ideas for clients’ brand
✅ Develop and curate exceptional concepts for a wide range of advertising including content, digital, experiential, OOH, creator, PR, and traditional media.
✅ Manage up while simultaneously inspiring teams
✅ Partner with project managers and account teams across the life span of a project
✅ Bring to life ideas for new business pitches and existing clients across presentations and production
✅ Work effectively with all stakeholders to complete projects within timelines and budget parameters
✅ Receptive to client feedback and adaptability in creative development process; give direction to creatives from leadership and clients
✅ Drive overall creative aesthetic and concept creation, bringing innovative ideas to life both visually and verbally
✅ Conduct ongoing performance reviews of the team and provides team members with opportunities to grow and thrive creatively
ASSUMPTION: This role requires a strong understanding of the creative process, excellent communication skills, and the ability to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Degree in advertising, English, marketing/communications, or similar field
Experience: 10+ years of experience within an ad agency or similar setting
Required Skills:
- Proven experience in creative direction and copywriting
- Strategic thinking and campaign development
- Excellent communication and presentation skills
- Ability to manage multiple projects and tight timelines
- Strong attention to detail and accountability
- Cross-functional design and conceptual experience
- Passion for data-driven results and gamification of creative
- Strong work ethic and ability to work flexible hours
- Thought leadership and ability to promote conceptual thinking among the team
- Excellent interpersonal communications (written and verbal)
- Desire to be a driver of culture and bring your best self every day
- Compassion, empathy, and investment in your team, the organization, and the work
Preferred Skills:
- Experience with specific industry verticals (e.g., sports, music, culinary)
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in copywriting and creative direction, with a proven track record of driving innovative campaigns and managing teams.
💰 Compensation & Benefits
Salary Range: $161,250 - $215,000 annually
Benefits:
- Health Care
- Retirement
- Vacation
- Paid Time Off
Working Hours: Full-time, 40 hours per week, with some nights/weekends as needed
ASSUMPTION: The salary range reflects the prevalent current hiring range for this position and may vary depending on job-related qualifications, knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 501-1,000 employees
Founded: 2010 (as part of WME Group)
Company Description:
- 160over90 is an award-winning global marketing agency that forges stronger human connections and creates shared moments where people feel something real.
- The agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow.
- 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon, and Visa.
- The agency is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property, and brands.
Company Specialties:
- Branding
- Marketing
- Research & Analytics
- Strategic Development
- Design & Identity
- Digital
- Social Media
- Advertising
- Media Planning & Buying
- Content Development
- Events & Activations
- Public Relations
- Environmental
- Video
- Photography
Company Website: 160over90.com
ASSUMPTION: 160over90 is a well-established agency with a strong reputation in the advertising and marketing industry, working with prominent global brands.
📊 Role Analysis
Career Level: Experienced (10+ years)
Reporting Structure: Reports directly to the Executive Creative Director
Work Arrangement: Hybrid (4 days in office)
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunity to work on high-profile campaigns for leading global brands
- Possibility to advance to a senior leadership role within the agency
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead teams, work on high-profile campaigns, and advance to senior leadership positions.
🌍 Location & Work Environment
Office Type: Hybrid (4 days in office)
Office Location(s): 304 Park Ave S, New York, NY 10010
Geographic Context:
- New York City offers a vibrant and diverse cultural scene
- The office is located in the Flatiron District, close to various amenities and public transportation
- The city is known for its fast-paced and dynamic work environment
Work Schedule: Full-time, 40 hours per week, with some nights/weekends as needed
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote flexibility, while the New York City location offers a dynamic and vibrant work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Creative brief or case study presentation
- Final interview with key stakeholders
Key Assessment Areas:
- Creativity and strategic thinking
- Communication and presentation skills
- Portfolio and work samples
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a digital portfolio showcasing your best work
- Be ready to discuss your creative process and thought behind your work
- Research the company and be prepared to discuss how your skills and experience align with the role
ATS Keywords: Creative Direction, Copywriting, Campaign Development, Strategic Thinking, Leadership, Team Management, Brand Building, Advertising, Marketing, Digital, Experiential, OOH, PR, Video, Photography
ASSUMPTION: The interview process will focus on assessing the candidate's creative skills, strategic thinking, and cultural fit within the agency.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, JIRA)
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Video and audio editing software (e.g., Premiere Pro, Final Cut Pro, Audacity)
- Presentation software (e.g., Keynote, PowerPoint)
ASSUMPTION: Familiarity with industry-standard creative tools, project management software, and social media platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Integrity and respect
- Accountability and excellence
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you approach feedback and criticism, and how do you use it to improve your work?
- Can you describe a time when you had to adapt to a new idea, process, or business problem? How did you handle it?
- How do you stay relevant and up-to-date with marketing trends and culture? Can you provide an example of a recent trend you've explored or implemented?
ASSUMPTION: Candidates should be able to demonstrate alignment with the company's values, adaptability to new ideas and processes, and a strong work ethic.
⚠️ Potential Challenges
- Managing multiple projects and tight deadlines
- Working with diverse stakeholders and clients
- Keeping up with the fast-paced and ever-evolving advertising industry
- Balancing creativity and data-driven decision-making
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: The role may present challenges in managing multiple projects, working with diverse stakeholders, and keeping up with industry trends, but offers opportunities for growth and learning.
📈 Similar Roles Comparison
- Creative Director, Copy - Experiential vs. Creative Director, Art - Experiential
- Copy-focused role requires strong writing and storytelling skills
- Art-focused role emphasizes visual concept development and design
- Both roles require strategic thinking, leadership, and collaboration
- Creative Director, Copy - Experiential vs. Senior Copywriter
- Creative Director role involves leading teams, driving campaigns, and managing client relationships
- Senior Copywriter role focuses on crafting compelling copy and may not include leadership or management responsibilities
- Both roles require strong writing skills and a deep understanding of brand voice and messaging
- Creative Director, Copy - Experiential vs. Account Director
- Creative Director role focuses on creative concept development and campaign execution
- Account Director role emphasizes client relationship management, project management, and strategic planning
- Both roles require strong communication skills, strategic thinking, and collaboration
ASSUMPTION: This role is distinct from similar positions in its focus on copywriting, creative direction, and experiential campaign development.
📝 Sample Projects
- Developing a integrated marketing campaign for a sports brand, including social media content, event activations, and PR initiatives
- Creating a brand refresh and launch campaign for a consumer product, including visual identity, messaging, and launch event
- Conceptualizing and executing a guerrilla marketing campaign for a tech startup, targeting early adopters and influencers
ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop and execute innovative, integrated marketing campaigns across various channels and industries.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to manage a difficult client or stakeholder? How did you handle it, and what was the outcome?
- How do you approach brainstorming and ideation sessions? Can you walk us through your creative process?
- Can you provide an example of a campaign you've worked on that had a significant impact on a brand or business? What was your role, and what were the results?
- How do you stay organized and manage your time when working on multiple projects with tight deadlines?
- Can you discuss a time when you had to adapt to a significant change in a project or campaign? How did you handle it, and what was the outcome?
ASSUMPTION: Interview questions should focus on assessing the candidate's problem-solving skills, creativity, adaptability, and leadership abilities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a digital portfolio showcasing your best work, including campaign case studies and writing samples
- Be ready to discuss your creative process and thought behind your work during the interview
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
