📌 Core Information
🔹 Job Title: Creative Director, PATTERN
🔹 Company: Beach House Group
🔹 Location: Los Angeles, CA
🔹 Job Type: On-site
🔹 Category: Beauty & Personal Care
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping and maintaining the brand identity of PATTERN
- Developing and overseeing brand consistency across all channels
- Planning and developing a range of mixed media projects
- Leading a team of creative professionals to execute innovative strategies
- Collaborating with a creative founder to drive and execute their vision
ASSUMPTION: This role requires a high level of creativity, leadership, and adaptability to manage a wide range of projects and teams.
📋 Key Responsibilities
✅ Plan and develop a large range of mixed media projects including multi-channel, multi-screen advertising campaigns, new product packaging and visual merchandising, digital-first assets across DTC and retailers, corporate initiatives, social toolkits, and more
✅ Maintain brand visual identity, ensuring all elements of the visual story are cohesive across all areas
✅ Lead a talented team of creative professionals to conceptualize, develop, and execute innovative and on-brand creative strategies
✅ Develop branding campaigns from concept to execution and lead creative strategy, concept development, and project execution with a high level of excellence
✅ Partner with producers and designers to guide projects towards intended goals
✅ Serve as strategic creative lead; assume accountabilities for all aspects of the design department as it relates to trends, branding, marketing collateral
✅ Develop big creative ideas for full-funnel campaigns across multiple channels
✅ Maintain creative team budget
✅ Proactively collaborate with teams to build and analyze creative performance across functions
✅ Set high creative standards, clear expectations, and individual accountability for each team member
✅ Prioritize workload in a fast-paced environment for self and direct reports
ASSUMPTION: This role requires a strong understanding of the beauty landscape, excellent communication skills, and a keen eye for detail.
🎯 Required Qualifications
Education: Bachelor’s degree in Art, Design, Graphic Design, Fine Art preferred
Experience: 10+ years of professional experience working in creative/art direction, with hands-on graphic design experience. 5+ years of supervisory/leadership experience.
Required Skills:
- Expertise in Adobe Creative Suite software
- Strong leadership and team building abilities
- Excellent presentation and written communication skills
- Strong connections in the beauty and/or fashion community
- Advanced level of experience with all required creative suite software
- Strong connections in the beauty and/or fashion community
Preferred Skills:
- Experience working with a creative founder
- Understanding of digital media and marketing techniques
- Experience providing creative direction on videography and photography
ASSUMPTION: Candidates should have a deep understanding of the beauty landscape and be able to drive and execute the vision of a creative founder.
💰 Compensation & Benefits
Salary Range: $185,000 to $190,000 annually
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on PATTERN products
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Creative Director role in the beauty industry in Los Angeles.
📌 Applicant Insights
🔍 Company Context
Industry: Beauty & Personal Care
Company Size: 51-200 employees
Founded: 2015
Company Description:
- Beach House Group is a brand incubator delivering thoughtful products and bold strategies that intuit the needs of today’s consumer
- Their expertise spans from brand and product development to design, licensing, and procurement services
- They are on a continuous search for white space in the marketplace to develop brands that specifically fill that gap
Company Specialties:
- Brand & Product Development
- Licensing
- Design
- Marketing
- Beauty
- Haircare
- Lifestyle Products
- and White Space Hunters
Company Website: www.beachhousegrp.com
ASSUMPTION: Beach House Group is a dynamic and innovative company that focuses on delivering high-quality products and strategies to the beauty and lifestyle space.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: Reports directly to the CMO and works closely with the founder of PATTERN
Work Arrangement: On-site, full-time position with a flexible work schedule
Growth Opportunities:
- Potential for career advancement within the creative department
- Opportunities to work on high-profile projects and collaborate with industry experts
- Chance to grow and develop the PATTERN brand alongside the founder
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile projects and collaborate with industry experts.
🌍 Location & Work Environment
Office Type: Creative and collaborative office environment
Office Location(s): 2210 E Maple Ave, El Segundo, CA 90245, US
Geographic Context:
- Los Angeles is a major hub for the beauty and entertainment industries
- The office is located in El Segundo, a suburb of Los Angeles, with easy access to major highways and public transportation
- The area offers a mix of urban and suburban living, with numerous cultural attractions, restaurants, and shopping centers nearby
Work Schedule: Full-time, 40 hours per week, with a flexible work schedule
ASSUMPTION: The office environment is creative and collaborative, with a flexible work schedule that caters to the needs of the role and the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Creative challenge or presentation to the hiring manager
- Final in-person or video interview with the hiring manager and team members
Key Assessment Areas:
- Creative portfolio and presentation skills
- Leadership and team management skills
- Understanding of the beauty landscape and PATTERN brand
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your creative direction and graphic design work
- Research the PATTERN brand and be prepared to discuss how you would maintain and grow their visual identity
- Prepare questions to ask the interviewer about the company, team, and role
ATS Keywords: Creative Direction, Graphic Design, Brand Strategy, Leadership, Communication, Project Management, Adobe Creative Suite, Team Building, Detail Orientation, Collaboration, Presentation Skills, Written Communication, Art Direction, Marketing, Beauty Industry, PATTERN Brand
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to showcase their creative direction and graphic design skills, as well as their understanding of the beauty landscape and PATTERN brand.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management software (Asana, Trello, JIRA)
- Web software (WordPress)
ASSUMPTION: Proficiency in Adobe Creative Suite and project management software is required for this role, as well as familiarity with web software and Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Diversity & Inclusion
- Sustainability
Work Style:
- Creative and dynamic
- Collaborative and team-oriented
- Fast-paced and adaptable
- Results-driven and accountable
- Passionate about the beauty and lifestyle industries
Self-Assessment Questions:
- How do you align with the company's values of innovation, collaboration, and excellence?
- How comfortable are you working in a fast-paced, collaborative environment?
- How do you approach maintaining and growing a brand's visual identity?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's values and work style, as well as a deep understanding of the beauty landscape and brand management.
⚠️ Potential Challenges
- Managing a high volume of asset production and tight deadlines
- Balancing creative vision with brand consistency and market demands
- Working with a creative founder and maintaining their vision while driving the brand forward
- Navigating a fast-paced, dynamic work environment
ASSUMPTION: This role presents unique challenges that require a strong, adaptable leader with excellent communication and project management skills.
📈 Similar Roles Comparison
- Creative Director vs. Art Director: Creative Director role requires more strategic planning, leadership, and brand management experience
- Beauty Industry vs. Fashion Industry: Beauty industry focuses more on product innovation, skincare, and haircare, while fashion industry focuses on apparel and accessories
- Creative Director vs. Marketing Director: Creative Director role focuses more on visual storytelling and brand identity, while Marketing Director role focuses on market research, strategy, and campaign execution
ASSUMPTION: This role is unique in its focus on creative direction, brand management, and leadership within the beauty industry.
📝 Sample Projects
- Developing a comprehensive brand style guide for PATTERN
- Creating a cohesive visual identity for a new product launch or campaign
- Designing and art directing a photoshoot or video production
- Managing a team to create a wide range of marketing materials, including advertising campaigns, social media content, and packaging designs
ASSUMPTION: These sample projects demonstrate the range of responsibilities and leadership required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the PATTERN brand in the next 12-24 months, and how can this role help address them?
- How does the creative team collaborate with other departments, such as marketing, sales, and product development?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the company support the growth and development of its employees?
- What are the company's plans for expanding its product offerings or entering new markets?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you better understand the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your creative direction and graphic design work
- Research the PATTERN brand and be prepared to discuss how you would maintain and grow their visual identity
- Prepare questions to ask the interviewer about the company, team, and role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
