📌 Core Information
🔹 Job Title: Creative Integration Manager
🔹 Company: Sobeys
🔹 Location: Mississauga, Calgary, Stellarton
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Corporate Office Careers, Creative Integration
🔹 Date Posted: 2025-05-01
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading integrated go-to-market plans across all marketing touchpoints
- Maintaining brand expression and standards across all touchpoints
- Working with cross-functional teams and external agencies to bring campaign strategy to life
- Developing creative marketing briefs and overseeing campaign production
- Data-driven approach to optimize marketing strategies
ASSUMPTION: This role requires a high level of collaboration and project management skills to coordinate multiple campaigns and teams.
📋 Key Responsibilities
✅ Lead integrated go-to-market plans that deliver against the customer journey priorities across all marketing touchpoints
✅ Maintain brand expression and standards and how they come to life across all touchpoints for banners in scope
✅ Work in partnership with Banner marketing teams to translate marketing strategies into creative go-to-market strategies
✅ Lead relationship with applicable creative agency and Internal agency
✅ Develop creative marketing briefs and lead the integrated marketing process with internal teams and agencies
✅ Oversee program integration across channels, negotiating activities between departments and execution for print, POS, social and digital
✅ Oversight of campaign and marketing material production requirements for all communication including flyer, POS and digital and social materials
✅ Lead the omni-channel campaign strategy to align to key program KPIs by banner/region and work directly with channel leads around media performance
ASSUMPTION: This role involves a high level of multitasking and attention to detail to ensure consistent brand expression and campaign success across various channels and touchpoints.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 8 years of experience in marketing, brand management, or integrated campaign development, preferably in a multi-channel or retail environment
Required Skills:
- Proven ability to develop and execute full-funnel, omni-channel go-to-market strategies
- Strong experience collaborating with internal stakeholders and managing external creative agencies
- Skilled in writing creative briefs and leading integrated marketing processes
- Solid understanding of brand management and ensuring consistent brand expression
- Excellent project management skills
- Data-driven approach to marketing strategies
Preferred Skills:
- Experience working with retail banners
- Fluency in French
ASSUMPTION: Candidates with experience in retail or multi-channel environments will have a strong understanding of the unique challenges and opportunities in this sector.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (Estimated based on industry standards for a Manager level role in Marketing with 10+ years of experience in Canada)
Benefits:
- Competitive Benefits Package, including health and dental coverage, life, short- and long-term disability insurance
- Access to Virtual Health Care Platform and Employee and Family Assistance Program
- Retirement and Savings Plan
- 10% in-store discount at participating banners and access to other discount programs
- Learning and Development Resources
- Parental leave top-up
- Paid Vacation and Days-off
Working Hours: Full-time, 40 hours per week, with flexibility for hybrid work arrangement (3 days in office)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The total rewards package is designed to help employees live better physically, financially, and emotionally.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically grocery and pharmacy
Company Size: 10,001+ employees, with a family-like culture that values team collaboration and community impact
Founded: 1907, with a rich history and strong community presence in Canada
Company Description:
- One of only two national grocery retailers in Canada
- Serves the food shopping needs of Canadians with over 1,500 stores in 10 provinces
- Offers a variety of retail formats tailored to individual market needs
- Committed to building sustainable worth for customers, employees, suppliers, and shareholders
Company Specialties:
- Grocery / Épicerie
- Retail / Commerce de détail
- Distribution / Distribution
- Corporate / Entreprise
- Pharmacy & Healthcare / Pharmacie
Company Website: http://www.sobeyscareers.com
ASSUMPTION: Sobeys is a well-established company with a strong presence in the Canadian retail market, offering a comprehensive range of products and services to its customers.
📊 Role Analysis
Career Level: Managerial, with opportunities for growth within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Director, Creative Integration and works cross-functionally with various internal and external teams
Work Arrangement: Hybrid, with a requirement to be present in the office at least three days per week
Growth Opportunities:
- Progression to a senior management role within the marketing department
- Expansion of responsibilities to include additional banners or regions
- Opportunities to work on special projects or initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing strategies and customer experience.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with a focus on employee well-being and productivity
Office Location(s): Mississauga, Calgary, Stellarton
Geographic Context:
- Mississauga: A major city in the Greater Toronto Area, offering a diverse range of cultural, recreational, and employment opportunities
- Calgary: A vibrant city in Alberta, known for its natural beauty, cultural scene, and strong economy
- Stellarton: A small town in Nova Scotia, with a tight-knit community and rich history
Work Schedule: Full-time, with a hybrid work arrangement (3 days in office) and flexible hours as needed to meet project deadlines
ASSUMPTION: The work environment at Sobeys is collaborative and supportive, with a focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with a panel of stakeholders
- Final interview with the Director, Creative Integration
Key Assessment Areas:
- Candidates' understanding of the role and its responsibilities
- Candidates' experience with integrated marketing campaigns and brand management
- Candidates' ability to work collaboratively with cross-functional teams
- Candidates' problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of Sobeys' business and marketing strategies
- Prepare examples of your past marketing campaigns and their outcomes
ATS Keywords: Integrated Marketing, Go-to-Market Strategy, Brand Management, Creative Briefs, Project Management, Cross-Functional Teams, Marketing Touchpoints, Campaign Performance, Retail Marketing, Multi-Channel Marketing
ASSUMPTION: The application process at Sobeys is thorough and competitive, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Creative brief and campaign management tools (e.g., Workamajig, Canto DAM)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Candidates should have experience with relevant marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Accountable
- Community-minded
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and results-focused
- Creative and strategic in approach
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with multiple stakeholders and managing external agencies?
- Do you have a proven track record of developing and executing successful marketing campaigns?
ASSUMPTION: Candidates who align with Sobeys' core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and teams simultaneously may be challenging
- Working with external agencies and vendors may require additional coordination and communication
- Meeting tight deadlines and maintaining brand consistency across various touchpoints can be demanding
- Adapting to a hybrid work arrangement may present unique challenges
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt to change.
📈 Similar Roles Comparison
- This role is unique in its focus on integrated go-to-market strategies across multiple banners and regions
- Compared to other marketing manager roles, this position requires a higher level of collaboration and project management skills
- Career progression in this role may lead to senior management positions within the marketing department or broader organization
ASSUMPTION: Candidates should consider their long-term career goals and whether this role aligns with their desired path within the marketing field.
📝 Sample Projects
- Developing and executing a full-funnel go-to-market strategy for a new product launch across multiple banners and regions
- Managing a rebranding campaign for a major banner, ensuring consistent brand expression across all touchpoints
- Collaborating with cross-functional teams to optimize campaign performance and drive sales growth for a key promotional event
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for this role, highlighting the need for strong project management and marketing skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a go-to-market campaign from strategy to execution?
- How does this role collaborate with other marketing teams and departments within the organization?
- What are the key performance indicators (KPIs) used to measure campaign success, and how are they tracked and reported?
- How does Sobeys support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department in the coming year, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on integrated marketing campaigns and brand management
- Prepare examples of your past marketing campaigns and their outcomes, demonstrating your ability to develop and execute successful strategies
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
