📌 Core Information
🔹 Job Title: Creative Lead
🔹 Company: CAFU
🔹 Location: Beirut, Lebanon
🔹 Job Type: On-site
🔹 Category: Creative & Design
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving bold, channel-native creative campaigns across digital, app, CRM, and lifecycle touchpoints
- Delivering high-impact assets for various marketing initiatives and sales collateral
- Evolving CAFU’s brand identity and ensuring consistency across all user and partner experiences
- Collaborating cross-functionally to drive campaign execution from concept to delivery
- Managing freelancers or agencies to maintain velocity and quality in execution
ASSUMPTION: This role requires a balance of creative vision, strong executional skills, and the ability to lead projects and teams effectively.
📋 Key Responsibilities
✅ Lead the development of creative campaigns across digital channels, app, CRM, and lifecycle touchpoints
✅ Deliver high-impact assets for referrals, upsell bundles, subscription journeys, and loyalty initiatives
✅ Translate service models into clear, design-led storytelling for partner-facing sales collateral
✅ Own brand standards and evolve CAFU’s identity with internal stakeholders
✅ Review and approve campaign work to ensure alignment with commercial and brand goals
✅ Collaborate cross-functionally with product, marketing, and sales teams to drive campaign execution
✅ Be hands-on in execution, managing freelancers or agencies as needed to maintain velocity and quality
✅ Embed CAFU’s values and ambition into every asset, enabling scale as the brand expands
ASSUMPTION: This role involves a mix of strategic thinking, hands-on execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)
Experience: 6-10 years of experience in creative leadership roles across brand, design, or digital marketing
Required Skills:
- Proven track record of delivering bold, channel-diverse creative campaigns
- Strong design and content instincts across Figma, Adobe, Canva, or similar tools
- Strong understanding of how to build brand assets that work consistently across channels
- Ability to integrate design directly into the product and user experience
- Strong leadership, project management, and collaboration skills
Preferred Skills:
- Experience in tech, subscription-based services, or B2B2C brand systems
- UAE experience
ASSUMPTION: Candidates with a strong portfolio demonstrating bold thinking, channel diversity, and commercial storytelling will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a creative lead role in Lebanon is between $3,500 - $5,000 per month. This estimate is based on market research and comparable roles in the region.
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Retirement plan
- Paid time off
Working Hours: Full-time (40 hours per week), with flexibility for project demands
ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's experience and skills. Benefits may vary based on the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on on-demand car services and fuel delivery
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact
Founded: 2018, with a mission to make car ownership a hassle-free experience by providing on-demand car services and fuel delivery
Company Description:
- CAFU is an on-demand car services app that brings fuel and car services directly to users
- The company offers a range of services, including fuel delivery, car wash, engine oil change, battery replacement, tire change, car insurance, and emergency fuel
- CAFU aims to save users time and make car ownership more convenient
Company Specialties:
- Fuel Delivery
- Transportation
- Trucks
- Fuel
- Logistics
- Technology
- Mobile
Company Website: https://www.cafu.com/
ASSUMPTION: CAFU is a growing company with a focus on innovation and convenience for its users.
📊 Role Analysis
Career Level: Mid to Senior level, with the opportunity to grow and make a significant impact on the company's brand and marketing efforts
Reporting Structure: This role reports directly to the Marketing Director and may oversee junior designers or freelancers
Work Arrangement: On-site, with flexibility for remote work based on project needs
Growth Opportunities:
- Potential to grow into a leadership role within the marketing or creative department
- Opportunity to work on diverse projects and campaigns, expanding skills and experience
- Possibility to contribute to the company's expansion into new verticals and channels
ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to make a significant impact on the company's brand and marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the Emirates Towers, Sheikh Zayed Road, Dubai
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major business hub in the Middle East, with a vibrant and growing startup ecosystem
- The United Arab Emirates (UAE) offers a multicultural environment and a tax-free income for expats
- Dubai has a hot desert climate, with mild winters and very hot summers
Work Schedule: Full-time, with flexibility for project demands and potential overtime during campaign execution
ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to meet project deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Creative challenge or case study presentation
- Final interview with the Marketing Director and/or other stakeholders
Key Assessment Areas:
- Portfolio review and creative problem-solving skills
- Understanding of CAFU's brand and values
- Leadership and project management skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a strong cover letter that demonstrates your understanding of CAFU's mission and how your skills align with the role's requirements
- Be ready to discuss your creative process and how you approach creative challenges
ATS Keywords: Creative Leadership, Digital Marketing, Brand Development, Design, Storytelling, Campaign Execution, Collaboration, Project Management, Figma, Adobe, Canva, Commercial Storytelling, User Experience, B2B2C, Subscription Services, Tech
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their understanding of the role's requirements and CAFU's brand.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Canva
- Microsoft Office Suite (PowerPoint, Word, Excel)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: Proficiency in industry-standard design tools and project management software is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Results-driven and focused on execution
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively and cross-functionally?
- Do you have a strong sense of accountability and ownership for your work?
- Are you adaptable and responsive to change?
ASSUMPTION: Applicants should assess their fit with CAFU's company values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with changing priorities
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a new work culture and environment
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and collaborate effectively in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Creative Director or Art Director position, but with a stronger focus on hands-on execution and project management
- In the Middle East, creative leadership roles often require a strong understanding of regional cultural nuances and trends
- Career progression in this role could lead to a senior marketing or creative leadership position within the company or industry
ASSUMPTION: Applicants should compare this role to similar positions in the industry and consider their career goals and aspirations when applying.
📝 Sample Projects
- Developing a comprehensive brand style guide for CAFU's on-demand car services
- Creating a series of engaging social media campaigns to promote CAFU's fuel delivery services
- Designing a user-friendly mobile app interface for CAFU's customers
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached creative challenges in their past roles.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and branding strategy for CAFU?
- What are the biggest challenges facing the creative department, and how can this role help address them?
- How does CAFU support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how is it supported in this role?
- How does CAFU measure the success of its creative campaigns, and how will this role contribute to that process?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and company, as well as their understanding of the industry and its challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a strong cover letter that demonstrates your understanding of CAFU's mission and how your skills align with the role's requirements
- Be ready to discuss your creative process and how you approach creative challenges during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
