Creative Lead

📌 Core Information

🔹 Job Title: Creative Lead

🔹 Company: Treatwell

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, On-site (Remote-Friendly)

🔹 Category: Creative & Design

🔹 Date Posted: 2025-04-25

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (On-site preferred, remote considered)

🚀 Job Overview

Key aspects of this role include:

• Leading creative direction across the brand for campaigns, content, and more
• Managing and mentoring a creative team
• Collaborating with various teams to integrate creative thinking throughout the business
• Setting the tone for the brand with sharp, clear, and unmistakably Treatwell copy
• Championing creative consistency across all touchpoints

ASSUMPTION: This role requires a strong creative thinker with a strategic mindset and experience leading teams in fast-paced environments.

📋 Key Responsibilities

✅ Lead creative direction across the brand, including campaigns, launches, content, paid, CRM, internal comms, and more

✅ Manage and mentor a creative team, including designers, writers, editors, and motion graphics specialists

✅ Lead on major campaigns and cross-functional projects from concept through to final delivery

✅ Write headlines, taglines, and scripts that feel sharp, clear, and unmistakably Treatwell, and guide others to do the same

✅ Collaborate with brand, marketing, product, and performance teams to ensure creative thinking is baked into every part of the journey

✅ Keep it digital-first, understanding the mechanics of paid social, email, web, and performance design

ASSUMPTION: This role involves a mix of strategic thinking, creative execution, and team management, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Graphic Design, Advertising, or a related discipline)

Experience: 6+ years in a creative role, with time spent leading teams in high-growth, fast-moving environments

Required Skills:

• Proven experience leading in-house teams and partnering with senior stakeholders
• Strong creative instincts and the ability to bring structure, clarity, and calm to a fast-paced setup
• Hands-on leadership; comfortable crafting the work as well as guiding others
• Passion for brand-building, with a strong visual eye and a strategic head
• Portfolio required: show big ideas, sharp thinking, and beautifully crafted work across campaigns, platforms, and creative that made an impact

Preferred Skills:

• Experience working in a high-growth, fast-paced startup environment
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong portfolio showcasing copy-led ideas and experience leading teams in high-growth environments.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per year (Estimated, based on industry standards for a mid-senior level creative role in London)

Benefits:

• 28-days holiday, plus bank holidays
• Monthly £40 Treatwell vouchers
• Mental health support through Plumm
• Benefits platform offering cycle to work scheme, high street discounts, and other perks
• Growth funds for personal and team development
• Enhanced pension scheme and parental leave policy
• Thursday drinks in the office

Working Hours: Full-time (37.5 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level creative role in London. The benefits package is comprehensive and designed to support employee well-being and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Treatwell operates in the beauty and wellness industry, focusing on online bookings and salon management software.

Company Size: Treatwell has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Treatwell was founded in 2008 and has since grown to become the leading booking platform for hair and beauty services in Europe.

Company Description:

• Treatwell is on a mission to digitally revolutionize the hair and beauty community
• They empower salon professionals to manage bookings and business well, connecting them with treatment-loving clients seamlessly
• Treatwell works with over 55,000 salon partners across 13 countries, processing up to 1 million bookings every month

Company Specialties:

• Online bookings
• Beauty and wellness
• Hybrid marketplace
• Online marketing
• E-commerce and technology

Company Website: https://www.treatwell.com/

ASSUMPTION: Treatwell's focus on digital transformation and growth in the beauty and wellness industry creates an exciting and dynamic work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-senior level creative professional with 6+ years of experience in a creative role, including time spent leading teams.

Reporting Structure: The Creative Lead will report directly to the Head of Brand and work closely with various teams, including brand, marketing, product, and performance.

Work Arrangement: This role is hybrid, with a preference for on-site work but consideration for remote candidates. The working arrangement offers flexibility and the opportunity to work from home when needed.

Growth Opportunities:

• As Treatwell continues to grow, there will be opportunities for the Creative Lead to expand their team and take on more responsibilities
• The role offers the chance to shape the creative direction of the brand across multiple markets
• Treatwell's focus on employee development and growth funds provides opportunities for personal and professional growth

ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and personal development, as Treatwell continues to grow and evolve.

🌍 Location & Work Environment

Office Type: Treatwell's headquarters is located in London, with additional offices across Europe. The London office is a vibrant and collaborative workspace.

Office Location(s): Saint Andrew Street, London, England EC4A 3AE, GB

Geographic Context:

• London is a major global city with a thriving creative industry
• The city offers a diverse range of cultural experiences, entertainment, and dining options
• Treatwell's central London location provides easy access to public transportation and amenities

Work Schedule: The working hours are full-time (37.5 hours per week), with flexibility for remote work. The role may require occasional evening or weekend work to support campaigns or projects.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Talent Acquisition team
• Creative challenge or test
• Final interview with the Head of Brand and other stakeholders

Key Assessment Areas:

• Creative thinking and problem-solving
• Portfolio presentation and discussion
• Cultural fit and alignment with Treatwell's values
• Leadership skills and team management

Application Tips:

• Tailor your resume and cover letter to highlight your creative experience and leadership skills
• Prepare a portfolio showcasing your best work, with a focus on campaigns, content, and digital channels
• Research Treatwell's brand and values to demonstrate your understanding of the company and its mission
• Prepare questions about the role, the team, and the company to ask during the interview

ATS Keywords: Creative direction, team leadership, campaign management, content creation, digital performance, brand strategy, copywriting, collaboration, mentoring, visual design, performance design, stakeholder management, brand building, creative consistency, strategic thinking, storytelling

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their fit for the role and the company.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Sketch or Figma
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Candidates should be proficient in industry-standard design and project management tools, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Speed
• Collaboration
• Impact

Work Style:

• Fast-paced and dynamic environment
• Collaborative and cross-functional teamwork
• Focus on results and delivering impact
• Opportunities for growth and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong sense of ownership and accountability for delivering results?
• Are you committed to continuous learning and growth?

ASSUMPTION: Candidates should assess their fit with Treatwell's values and work style to ensure a successful and fulfilling employment experience.

⚠️ Potential Challenges

• Managing a team in a fast-paced, high-growth environment
• Balancing creative vision with business goals and constraints
• Adapting to a hybrid work arrangement and managing remote team members
• Keeping up with the evolving beauty and wellness industry and consumer trends

ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and evolving work environment.

📈 Similar Roles Comparison

• Compared to other creative lead roles, this position offers a unique opportunity to shape the creative direction of a rapidly growing, international brand
• Treatwell's focus on digital transformation and online bookings sets it apart from traditional beauty and wellness companies
• This role offers significant growth potential, both in terms of team expansion and personal development, as Treatwell continues to grow and evolve

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Reimagining Treatwell's brand identity and visual language
• Developing a comprehensive brand style guide and tone of voice guidelines
• Creating a series of high-impact, integrated marketing campaigns to launch a new product or service

ASSUMPTION: These sample projects illustrate the scope and scale of the creative challenges and opportunities that the Creative Lead will face in this role.

❓ Key Questions to Ask During Interview

• What are the biggest creative challenges facing the brand in the next 12-24 months?
• How does the creative team collaborate with other departments, such as marketing and product?
• What are the key priorities for the first 90 days in this role?
• How does Treatwell support the growth and development of its creative team members?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions will help applicants better understand the role, the team, and the company, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative experience and leadership skills, and demonstrate your understanding of Treatwell's brand and values
• Prepare a portfolio showcasing your best work, with a focus on campaigns, content, and digital channels
• Prepare questions about the role, the team, and the company to ask during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.