🔹 Job Title: Creative Lead
🔹 Company: ScalePad
🔹 Location: Vancouver, British Columbia (Remote)
🔹 Job Type: Hybrid
🔹 Category: Design
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Evolving and managing ScalePad’s visual identity
- Overseeing creative asset execution across various touchpoints
- Leading and managing a multidisciplinary Creative team
- Collaborating with Product Design to align marketing and product visuals
- Balancing craft with strategy, making and directing as needed
ASSUMPTION: This role requires a strategic thinker with a strong creative background, comfortable managing teams and working with various stakeholders.
📋 Key Responsibilities
🌟 Brand Evolution & Management
- Evolve and manage ScalePad’s visual identity across the master brand and product suite
- Review and approve creative work, ensuring it meets brand standards and project requirements
🌟 Creative Asset Execution
- Oversee and support the execution of all creative assets, including websites, digital ads, sales collateral, ebooks, and conference booths
- Contribute from a design perspective as a player-coach
🌟 Team Leadership & Management
- Lead and manage the Creative team, guiding their growth and fostering a high-performing culture
- Triage and manage creative requests, aligning priorities and resourcing projects efficiently
- Establish and manage relationships with freelancers, contractors, and external vendors
🌟 Collaboration & Relationship Building
- Collaborate with the Product Design team to align marketing and product visuals into a unified customer experience
- Establish and maintain strong working relationships with key stakeholders
ASSUMPTION: This role requires exceptional leadership, communication, and project management skills to balance multiple priorities and stakeholders effectively.
🎯 Required Qualifications
Education:
- Bachelor's degree in Graphic Design, Visual Arts, or a related field (or equivalent experience)
Experience:
- 6+ years of experience in visual design, with at least 2 years in a leadership or team management role
- Proven experience in B2B SaaS brand evolution and management
Required Skills:
- Deep understanding of brand systems, creative workflows, project briefs, intake, and end-to-end project management processes
- Proficiency in Adobe Creative Suite and other design software
- Strong portfolio showcasing experience across digital, web, and brand design
- Excellent communication, presentation, and coaching skills
- Ability to balance craft with strategy, making and directing as needed
Preferred Skills:
- Experience with Figma or similar design tools
- Familiarity with motion graphics and video production processes
ASSUMPTION: Candidates with experience in B2B SaaS brand evolution and management will be prioritized.
💰 Compensation & Benefits
Salary Range: CAD 100,000 - 130,000 per year (based on industry standards for a Creative Lead role in Vancouver)
Benefits:
- Employee Stock Option Plan (ESOP)
- Annual Training & Development budget
- Hybrid work arrangement with flexible office days
- Cutting-edge gear and hardware
- Comprehensive benefits package, including 100% employer-paid medical and dental coverage, RRSP matching, and monthly stipend for hybrid work expenses
- Flexible Time Off policy, with unlimited flex-time and accrued vacation time
Working Hours: Full-time (40 hours/week), with flexible hours as needed
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2013 (privately held)
Headquarters: Vancouver, BC
Company Description: ScalePad equips Managed Service Providers (MSPs) with knowledge, technology, and community to deliver increased client value. With a suite of integrated products, ScalePad automates and standardizes MSP operations, analyzes and uncovers new opportunities, and expands value to clients. ScalePad has received numerous awards and is recognized as a Best Workplace in Canada.
Company Specialties: Managed Service Providers (MSPs), IT Management, Software Development, Branding, and Marketing
📊 Role Analysis
Career Level: Mid-Senior level role, reporting directly to the VP of Brand & Communications
Reporting Structure: This role will manage the Creative team and collaborate with other departments, including Product, Marketing, and Sales
Work Arrangement: Hybrid, with a flexible office schedule and remote work options
Growth Opportunities:
- Potential to grow into a Director or VP role as the Creative team expands
- Opportunities to shape and elevate the Creative team's work and processes
- Exposure to various aspects of the business, fostering a well-rounded understanding of the company's operations
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a lasting impact on the company's brand and creative output.
🌍 Location & Work Environment
Office Type: Hybrid, with a world-class office in downtown Vancouver and remote work options
Office Location(s): 1021 West Hastings, 3200, Vancouver, BC V6E 0C3, CA (with additional offices in Montreal, Toronto, and Phoenix)
Geographic Context: Vancouver, BC, offers a mild oceanic climate, with mild winters and warm, dry summers. It is known for its vibrant arts and culture scene, natural beauty, and outdoor recreation opportunities.
Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM PST, and the ability to work remotely as needed
ASSUMPTION: This role requires a candidate comfortable with a hybrid work arrangement and able to manage their time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. In-depth design challenge and portfolio review
4. Final round interviews with key stakeholders
Key Assessment Areas:
- Design skills and aesthetic sensibilities
- Leadership and management abilities
- Strategic thinking and problem-solving skills
- Cultural fit and alignment with ScalePad's values
Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Prepare a strong portfolio showcasing your brand evolution and management experience
- Practice your design challenge and be ready to discuss your thought process and decisions
- Research ScalePad's brand, products, and company culture to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Creative Lead, Brand Evolution, Visual Design, Team Management, Adobe Creative Suite, B2B SaaS, Hybrid Work, Vancouver
ASSUMPTION: Applicants should tailor their application materials to include relevant ATS keywords and demonstrate their understanding of the role's requirements and ScalePad's brand.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, XD)
- Figma (or similar design tools)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, JIRA)
- Basic understanding of HTML/CSS and responsive design principles
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers first in everything we do
- Innovative: We continuously seek new ways to improve and grow
- Collaborative: We work together to achieve our goals
- Accountable: We take ownership of our responsibilities and deliver on our commitments
- Fun: We enjoy what we do and have a positive attitude
Work Style:
- ScalePad values a flexible, results-driven work environment
- The ideal candidate is comfortable working independently and collaboratively, with a strong sense of initiative and ownership
- A growth mindset and a willingness to learn and adapt are essential for success in this role
Self-Assessment Questions:
1. How do you approach evolving a brand identity while maintaining consistency across multiple touchpoints?
2. Can you provide an example of a time when you successfully managed a team through a significant brand evolution project?
3. How do you balance making design decisions with directing and coaching your team members?
ASSUMPTION: Candidates should reflect on their alignment with ScalePad's values and work style, and be prepared to discuss their responses to these self-assessment questions during the interview process.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders effectively in a fast-paced, growing company
- Balancing the need for strategic, long-term brand evolution with immediate project demands
- Adapting to changes in the company's strategic direction and adjusting the brand accordingly
ASSUMPTION: Candidates should be prepared to discuss how they have overcome similar challenges in previous roles and how they would approach these potential challenges in this role.
📈 Similar Roles Comparison
- Creative Director (Agency): This role focuses more on client management and account growth, while the Creative Lead role at ScalePad is more focused on internal brand management and team leadership.
- Head of Design (Product): This role is more focused on product design and user experience, while the Creative Lead role at ScalePad is more focused on brand management and marketing visuals.
- Art Director (Publishing): This role is more focused on visual storytelling and editorial design, while the Creative Lead role at ScalePad is more focused on brand management and marketing visuals across various touchpoints.
ASSUMPTION: Candidates should be aware of the differences between these roles and be prepared to discuss how their experience and skills make them a strong fit for the Creative Lead role at ScalePad.
📝 Sample Projects
1. Brand Evolution Project: Lead a team through a comprehensive brand evolution project, including research, strategy, and visual identity development, resulting in a successful rebranding launch.
2. Campaign Visuals: Create a cohesive visual identity for a marketing campaign, including digital ads, social media graphics, and email marketing materials, driving increased engagement and conversions.
3. Product Launch Visuals: Collaborate with the Product Design team to develop visually compelling launch materials for a new product, including sales collateral, website updates, and event presentations.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached each stage of the creative process.
❓ Key Questions to Ask During Interview
1. How does ScalePad approach brand evolution, and what are the key priorities for this role in the first 90 days?
2. Can you describe the team structure and dynamics within the Creative team, and how this role will fit into that structure?
3. How does ScalePad support the professional development and growth of its employees, particularly within the Creative team?
4. What are the key performance indicators (KPIs) for this role, and how will success be measured?
5. How does ScalePad foster a culture of innovation and continuous improvement within the Creative team?
ASSUMPTION: Candidates should come prepared with thoughtful questions that demonstrate their understanding of the role and their enthusiasm for the opportunity to grow with ScalePad.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://scalepad.bamboohr.com/careers/326).
2. Tailor your resume and portfolio to highlight relevant skills and experiences for this role.
3. Prepare a strong portfolio showcasing your brand evolution and management experience.
4. Practice your design challenge and be ready to discuss your thought process and decisions.
5. Research ScalePad's brand, products, and company culture to demonstrate your understanding and enthusiasm for the role.
6. Follow up with ScalePad's HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
