Creative Lead

📌 Core Information

🔹 Job Title: Creative Lead

🔹 Company: Bjak

🔹 Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing & Creative

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-Senior level (4-6 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving the creative vision and direction for Bjak's brand campaigns and marketing initiatives.
• Collaborating with cross-functional teams to bring brand narratives to life through compelling visuals and messaging.
• Leading and mentoring a team of designers, writers, and content creators to deliver high-impact creative work across various platforms.
• Managing creative workflows, timelines, and resources to balance speed, quality, and innovation.
• Staying ahead of design, digital, and content trends to keep Bjak's brand fresh, modern, and competitive.

ASSUMPTION: This role requires a strong creative visionary who can thrive in a fast-paced environment and has a proven track record in creative direction and team leadership.

📋 Key Responsibilities

✅ Own the creative vision and direction for brand campaigns, digital assets, and marketing initiatives.

✅ Collaborate with marketing, product, and leadership teams to bring brand narratives to life through compelling visuals and messaging.

✅ Lead a team of designers, writers, and content creators to deliver high-impact creative work across platforms (digital, social, print, etc.).

✅ Translate campaign and business objectives into engaging creative concepts that resonate with target audiences.

✅ Develop and maintain a consistent visual identity and tone of voice across all touchpoints.

✅ Review and approve creative outputs to ensure alignment with brand strategy, quality standards, and deadlines.

✅ Guide the creative ideation process—from moodboards and storyboarding to final execution and post-campaign reviews.

✅ Manage creative workflows, timelines, and resources to balance speed, quality, and innovation.

✅ Collaborate with performance and analytics teams to understand what creative assets are performing well and iterate accordingly.

✅ Stay ahead of design, digital, and content trends to keep Bjak’s brand fresh, modern, and competitive.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and the ability to manage and mentor a team to deliver high-quality work under tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience).

Experience: 4-6 years of experience in a creative or design-focused role, ideally within a digital or fast-paced brand/agency environment.

Required Skills:

• Proven portfolio showcasing strong creative direction, visual storytelling, and campaign execution across channels.
• Deep understanding of branding, design systems, content strategy, and digital marketing principles.
• Proficient with creative tools (e.g., Adobe Creative Suite, Figma, Canva) and familiar with asset production workflows.
• Experience leading and mentoring creative teams; able to give clear feedback and inspire great work.
• Strong project management and collaboration skills; able to work cross-functionally with speed and clarity.
• Excellent communication and presentation skills—comfortable selling ideas and gaining stakeholder buy-in.
• Highly adaptable, proactive, and comfortable operating in a fast-changing environment.

Preferred Skills:

• Experience working in the fintech industry or with financial services.
• Fluency in local languages (e.g., Bahasa Malaysia, Mandarin) in addition to English.

ASSUMPTION: Candidates with experience in fast-paced environments and a strong portfolio demonstrating their creative direction skills will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level creative role in Malaysia, the estimated salary range is RM 8,000 - RM 12,000 per month. Final compensation will be determined based on the candidate's qualifications and experience.

Benefits:

• Competitive compensation
• Flexible working arrangements
• Ample room for professional growth

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech & Financial Services

Company Size: Large (1,001 - 5,000 employees)

Founded: 2015

Company Description:

• Bjak is a leading insurance portal in Southeast Asia, focused on providing access to affordable and sustainable financial services for people in ASEAN.
• Headquartered in Malaysia, Bjak aims to simplify access to financial services through investments in technology and a user-friendly platform.
• The company is expanding its operations in Malaysia and seeking bold, creative minds to help shape and elevate its brand presence.

Company Specialties:

• Insurance technology
• Financial services
• Digital marketing

Company Website: https://bjak.my/en/about-us

ASSUMPTION: Bjak's focus on innovation and technology makes it an attractive employer for creative professionals looking to make an impact in the fintech industry.

📊 Role Analysis

Career Level: Mid-Senior level (4-6 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and oversees a team of designers, writers, and content creators.

Work Arrangement: On-site with flexible working arrangements, including occasional remote work or adjusted hours as needed.

Growth Opportunities:

• Potential to grow into a leadership role within the creative team or expand into other areas of the business.
• Opportunities to work on high-impact projects and campaigns that drive brand awareness and user engagement.
• Chance to learn from and collaborate with experienced professionals in the fintech industry.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their leadership skills and make a meaningful impact on Bjak's brand.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms.

Office Location(s): Bandar Utama, Petaling Jaya, Selangor, Malaysia

Geographic Context:

• Bandar Utama is a bustling commercial hub with easy access to public transportation, shopping, and dining options.
• The office is located in a multi-story building with ample parking and nearby amenities.
• Petaling Jaya is a vibrant city with a mix of residential, commercial, and retail areas, offering a diverse range of lifestyle options.

Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The office environment at Bjak is designed to foster collaboration and creativity, with a focus on open communication and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Creative challenge or case study presentation
• Final interview with the Head of Marketing and other stakeholders

Key Assessment Areas:

• Portfolio review and creative direction skills
• Communication and presentation skills
• Problem-solving and strategic thinking
• Cultural fit and alignment with Bjak's values

Application Tips:

• Tailor your resume and cover letter to highlight your creative direction skills and relevant experience.
• Prepare a strong portfolio showcasing your best work and explaining your creative process.
• Research Bjak's brand and industry to demonstrate your understanding and enthusiasm for the role.
• Be prepared to discuss your creative vision for Bjak's brand and how you would approach specific marketing challenges.

ATS Keywords: Creative direction, visual storytelling, brand campaigns, marketing initiatives, team leadership, project management, digital marketing, design systems, content strategy

ASSUMPTION: The interview process at Bjak is designed to assess the candidate's creative skills, strategic thinking, and cultural fit, with a focus on finding the right fit for the team and the company's long-term goals.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Figma
• Canva
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Proficiency in industry-standard creative tools and project management software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and proactive
• Results-driven and accountable

Self-Assessment Questions:

• Do you have a strong creative vision and the ability to translate business objectives into engaging creative concepts?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
• Do you have a proven track record of leading and mentoring creative teams to deliver high-quality work under tight deadlines?

ASSUMPTION: Candidates who align with Bjak's values and work style will be most successful in this role and contribute to the company's long-term growth and success.

⚠️ Potential Challenges

• Managing a team of designers, writers, and content creators with diverse skills and backgrounds.
• Balancing the need for speed and innovation with the requirement for high-quality, on-brand creative work.
• Adapting to a fast-changing environment and responding to shifting priorities and deadlines.
• Working in a competitive industry with tight deadlines and high expectations for creative output.

ASSUMPTION: These challenges can be overcome by a strong, adaptable leader with a proven track record in creative direction and team management.

📈 Similar Roles Comparison

• This role is similar to a Creative Director or Head of Creative at other fintech or financial services companies, but may have more of a focus on digital marketing and campaign execution.
• Compared to creative roles in other industries, this position requires a strong understanding of digital marketing principles and a focus on driving user engagement and brand awareness.
• Career progression in this role could lead to leadership positions within the creative team or expanded responsibilities in other areas of the business.

ASSUMPTION: Candidates with experience in similar roles at other fintech or financial services companies may be well-suited to this position, but should be prepared to adapt their skills and approach to Bjak's unique brand and culture.

📝 Sample Projects

• Developing a comprehensive brand style guide and design system for Bjak's digital platforms.
• Creating a series of engaging social media campaigns to promote Bjak's insurance products and services.
• Designing and implementing a user-friendly onboarding experience for new customers.

ASSUMPTION: These sample projects are intended to illustrate the types of creative challenges and opportunities that may arise in this role, but are not exhaustive or representative of all potential projects.

❓ Key Questions to Ask During Interview

• How would you describe the creative vision for Bjak's brand, and how would you bring it to life through your work?
• Can you provide an example of a time when you had to manage a team through a challenging project or tight deadline? How did you ensure the quality of the work and the team's well-being?
• How do you stay up-to-date with design, digital, and content trends, and how do you incorporate them into your creative work?
• What is your approach to collaboration and stakeholder management, and how do you ensure that your creative vision aligns with business objectives and brand guidelines?
• How do you balance the need for speed and innovation with the requirement for high-quality, on-brand creative work?

ASSUMPTION: These interview questions are designed to assess the candidate's creative vision, leadership skills, and ability to adapt to a fast-changing environment, as well as their cultural fit with Bjak's values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your creative direction skills and relevant experience.
• Prepare a strong portfolio showcasing your best work and explaining your creative process.
• Research Bjak's brand and industry to demonstrate your understanding and enthusiasm for the role.
• Follow up with the HR team one week after submission to confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.