Creative Lead

📌 Core Information

🔹 Job Title: Creative Lead

🔹 Company: Almedia

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing creative strategies to enhance user acquisition efficiency
• Producing market-leading video ads and other content that outperform competitors
• Analyzing UA campaign performance across channels like Facebook and Google
• Optimizing creative production workflows and streamlining processes
• Collaborating with the UA team to ensure alignment on campaign goals and performance metrics

ASSUMPTION: This role requires a strong strategic mindset and extensive experience in using data and performance metrics to inform and drive creative decisions.

📋 Key Responsibilities

✅ Develop and execute creative strategies to enhance user acquisition efficiency by producing market-leading video ads and other content that outperform competitors in engagement and conversion rates.

✅ Analyze UA campaign performance across channels like Facebook and Google, using data to drive creative decisions and optimize ad performance.

✅ Introduce and implement processes to systematically review and optimize top-performing creative content, streamlining creative production workflows.

✅ Collaborate with the UA team to ensure alignment on campaign goals and performance metrics, facilitating seamless cross-department communication and collaboration.

✅ Establish a system for monitoring industry trends and competitor strategies, ensuring our creatives stay ahead of the curve and maximize performance.

ASSUMPTION: This role requires a proven track record in creating high-performing video ads and other creative formats for user acquisition channels, particularly Facebook and Google.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 5-10 years of experience in creative roles, with a focus on user acquisition and performance marketing

Required Skills:

• Proven expertise in data-driven creative decision-making
• Extensive experience in creating high-performing video ads and other creative formats for user acquisition channels
• Strong leadership skills, with experience managing creative teams
• Excellent analytical and problem-solving skills
• Fluency in English

Preferred Skills:

• Experience with Facebook Ads Manager and Google Ads
• Familiarity with mobile gaming and app industries
• Proficiency in project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires a strategic mindset and the ability to optimize and streamline creative processes, improving team efficiency and turnaround times for new concepts.

💰 Compensation & Benefits

Salary Range: €90,000 - €100,000 per year (based on experience and performance)

Benefits:

• Public Transport Ticket
• Gym Membership
• Language Classes
• Weekly Breakfast and Lunch at the Office
• Stock Options and Equity

Working Hours: Full-time (40 hours per week), primarily on-site in Berlin

ASSUMPTION: The salary range is based on industry standards for a Creative Lead role in Berlin, with consideration for the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specifically focused on mobile game and app user acquisition

Company Size: 51-200 employees, offering a dynamic and collaborative work environment

Founded: 2020, with a strong track record of growth and success

Company Description:

• Almedia is the fastest-growing advertising company in Europe, offering mobile game and app developers unparalleled returns from rewarded user acquisition
• Based in the heart of Berlin, Almedia's collaborative approach enables clients to acquire 10,000 users daily, providing consistent value and improved ROAS in the short and long term
• Almedia is committed to engineering the future of UA with its data-driven approach and community of over 40 million users engaging with games, apps, and surveys

Company Specialties:

• Rewarded user acquisition
• Data-driven advertising strategies
• Mobile gaming and app user acquisition

Company Website: https://www.almedia.co/

ASSUMPTION: Almedia's focus on data-driven approaches and user engagement sets it apart in the advertising industry, offering applicants a unique opportunity to grow and innovate.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Head of User Acquisition and works closely with the UA team

Work Arrangement: Primarily on-site in Berlin, with some flexibility for remote work

Growth Opportunities:

• Potential to lead and mentor junior creative team members
• Opportunity to shape Almedia's creative strategy and contribute to its continued success
• Possibility to expand responsibilities and take on additional leadership roles as the company grows

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and make a meaningful impact on Almedia's success.

🌍 Location & Work Environment

Office Type: Modern, centrally located office designed to foster strong collaboration and team connection

Office Location(s): Potsdamer Straße 125, Berlin, BE 10783, DE

Geographic Context:

• Berlin offers a vibrant and multicultural environment, with a thriving tech industry and numerous networking opportunities
• The city's central location in Europe makes it an ideal hub for working with international clients and partners
• Berlin's cost of living is generally lower than other major European cities, offering a high quality of life at an affordable price

Work Schedule: Standard full-time hours (40 hours per week), with some flexibility for remote work

ASSUMPTION: Almedia's Berlin office provides an ideal work environment for creative professionals, with a focus on collaboration, team connection, and organic growth.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site interview with the hiring manager and creative team members
• Final interview with the Head of User Acquisition

Key Assessment Areas:

• Portfolio and case studies demonstrating creative expertise and data-driven decision-making
• Problem-solving skills and ability to optimize creative processes
• Leadership skills and ability to collaborate effectively with the UA team
• Alignment with Almedia's company values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your experience with data-driven creative decision-making and user acquisition strategies
• Prepare a portfolio showcasing your best work and explaining your creative process and data-driven approach
• Research Almedia's company values and mission, and be prepared to discuss how your skills and experience align with their goals

ATS Keywords: Data-driven, creative strategy, user acquisition, video ads, performance metrics, creative processes, leadership, market trends

ASSUMPTION: Almedia's interview process is designed to assess candidates' creative expertise, data-driven decision-making skills, and ability to collaborate effectively with the UA team.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Ads
• Project management tools (e.g., Asana, Trello)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates looking to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven and results-oriented
• Creative and strategic innovator
• Collaborative leader
• Process-oriented and efficient

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-focused culture
• Focus on continuous learning and improvement

Self-Assessment Questions:

• Do you have a strong strategic mindset and extensive experience in using data and performance metrics to inform and drive creative decisions?
• Are you comfortable working in a dynamic and fast-paced environment, collaborating closely with a user acquisition team to optimize ad performance?
• Do you have a proven track record in creating high-performing video ads and other creative formats for user acquisition channels, particularly Facebook and Google?

ASSUMPTION: Almedia values candidates who are data-driven, results-oriented, and able to thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing creative innovation with data-driven decision-making
• Collaborating effectively with a user acquisition team to optimize ad performance
• Adapting to industry trends and competitor strategies to maintain a competitive edge

ASSUMPTION: These challenges are inherent to the role and require a strong strategic mindset, excellent communication skills, and the ability to thrive in a dynamic and collaborative work environment.

📈 Similar Roles Comparison

• Unlike other creative roles, this position requires a strong focus on data-driven decision-making and user acquisition strategies
• Almedia's focus on rewarded user acquisition sets it apart from other advertising companies, offering candidates a unique opportunity to work with a highly engaged audience
• This role offers significant growth potential, with opportunities to develop leadership skills and make a meaningful impact on Almedia's success

ASSUMPTION: This role is well-suited to candidates with a strong background in data-driven creative decision-making and user acquisition strategies, looking to grow and innovate in a dynamic and collaborative work environment.

📝 Sample Projects

• Developing a data-driven creative strategy to improve user acquisition efficiency for a mobile gaming client
• Optimizing video ad performance for a rewarded user acquisition campaign on Facebook and Google
• Streamlining creative production workflows to improve team efficiency and turnaround times for new concepts

ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the role, requiring candidates to balance creative innovation with performance metrics and user acquisition strategies.

❓ Key Questions to Ask During Interview

• Can you describe the creative team's current workflow and how this role would fit into it?
• How does Almedia approach monitoring industry trends and competitor strategies to maintain a competitive edge?
• What opportunities are there for growth and leadership within the creative team and Almedia as a whole?
• How does Almedia support its employees' professional development and growth?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: These questions are designed to assess the company's culture, values, and commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with data-driven creative decision-making and user acquisition strategies
• Prepare a portfolio showcasing your best work and explaining your creative process and data-driven approach
• Research Almedia's company values and mission, and be prepared to discuss how your skills and experience align with their goals
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.