📌 Core Information
🔹 Job Title: Creative Lead, Copy Marcom
🔹 Company: Airbnb
🔹 Location: United States
🔹 Job Type: On-site
🔹 Category: Creative & Design
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading conceptualization and execution of go-to-market creative for new product launches
- Collaborating with cross-functional teams to develop and deliver creative solutions across various channels
- Evolving and innovating Airbnb’s creative messaging and voice and tone guidelines
- Fostering a respectful, collaborative, and inspiring team environment
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and collaboration, with a focus on owned channels and global brands.
📋 Key Responsibilities
✅ Lead the conceptualization and execution of go-to-market creative for new product launches in partnership with a Creative Lead, Art
✅ Collaborate with cross-functional teams—Creative Leadership, Product and Brand Marketing, Program Managers, and Social—to develop and deliver creative solutions that flex across channels
✅ Help evolve and innovate Airbnb’s creative messaging and voice and tone guidelines, representing the brand through copy and storytelling
✅ Foster a respectful, collaborative, and inspiring team environment
✅ Ensure seamless communication with creative, production, and cross-functional partners
ASSUMPTION: This role involves a high degree of collaboration, requiring strong communication and presentation skills, as well as the ability to think both strategically and tactically.
🎯 Required Qualifications
Education: Not specified
Experience: 10+ years of relevant experience leading campaigns for notable lifestyle brands
Required Skills:
- Outstanding portfolio demonstrating best-in-class campaign, digital, social, and owned channel executions
- Strong conceptual and brainstorming skills
- Powerful headline writing skills
- Ability to think both strategically and tactically, concept through execution
- Ability to translate market research, data, and strategy into innovative and delightful customer-centric solutions
- Exceptional communication and presentation skills
- Systems thinking and understanding of digital ecosystems
- Experience working on global brands, with a proven ability to future proof work for non-US markets
- Proficiency in Figma and Keynote
- Experience collaborating cross-functionally with a range of internal teams
- Flexibility, dependability, and ability to thrive in a fast-paced, sometimes ambiguous, deadline-driven environment
- Deep empathy for the customer and for individuals on a creative team
- Passion for Airbnb’s mission and purpose
Preferred Skills: Not specified
ASSUMPTION: Given the role's focus on creative leadership and brand strategy, candidates should have a strong background in advertising agency and in-house experience, with a portfolio showcasing exceptional campaign executions.
💰 Compensation & Benefits
Salary Range: $176,000 - $215,000 USD per year
Benefits:
- Bonus
- Equity
- Benefits
- Employee Travel Credits
Working Hours: Full-time, with flexible hours based on project needs
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the United States, with consideration for the required experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Airbnb operates in the Software Development industry, focusing on travel accommodations, the collaborative economy, and hospitality
Company Size: Airbnb has 5,001-10,000 employees, providing ample opportunities for collaboration and growth
Founded: 2007, with a mission to create a world where anyone can belong anywhere
Company Description:
- Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home
- Over 5 million hosts have welcomed over 2 billion guest arrivals in almost every country across the globe
- Airbnb offers unique stays and experiences, connecting guests with communities in an authentic way
Company Specialties:
- Travel accommodations
- Collaborative economy
- Hospitality
Company Website: http://airbnb.com
ASSUMPTION: Airbnb's unique business model and global presence provide exciting opportunities for creative professionals to make a significant impact on the brand.
📊 Role Analysis
Career Level: This role is at the senior level, requiring extensive experience and leadership skills
Reporting Structure: The Creative Lead, Copy Marcom, will work closely with Creative Leadership, Product and Brand Marketing, Program Managers, and Social teams, as well as external agencies and production companies
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for meetings or events
Growth Opportunities:
- Potential to grow within the creative team or explore other opportunities within Airbnb
- Chance to work on global campaigns and make a significant impact on the Airbnb brand
- Opportunity to mentor junior team members and help shape the creative team's culture
ASSUMPTION: Given Airbnb's rapid growth and expansion, there are likely to be numerous opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: Airbnb's headquarters is located in San Francisco, with additional offices in Singapore and Dublin
Office Location(s): 888 Brannan Street, San Francisco, CA 94103, US; 158 Cecil St, Singapore, Singapore 069545, SG; South Lotts Road, Dublin, County Dublin, IE
Geographic Context:
- San Francisco is a vibrant, multicultural city with a thriving tech industry
- Singapore is a global commerce hub with a diverse, multicultural population
- Dublin is the capital of Ireland, known for its rich history, culture, and tech industry
Work Schedule: Full-time, with flexible hours based on project needs and deadlines
ASSUMPTION: Airbnb's global presence and diverse office locations offer candidates the opportunity to work in dynamic, multicultural environments.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or HR
- Portfolio review and creative challenge with the creative team
- Final interview with key stakeholders, including Creative Leadership
Key Assessment Areas:
- Creativity and strategic thinking
- Portfolio quality and relevance to the role
- Communication and presentation skills
- Collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a strong portfolio showcasing your best campaign, digital, social, and owned channel executions
- Be ready to discuss your thought process behind your creative work and how you approach creative challenges
ATS Keywords: Creative Leadership, Copywriting, Brand Strategy, Campaign Management, Digital Marketing, Social Media, Collaboration, Communication, Presentation Skills, Market Research, Customer-Centric Solutions, Figma, Keynote, Storytelling, Creative Messaging, Team Environment
ASSUMPTION: Given the competitive nature of the creative industry, candidates should expect a thorough interview process focused on assessing their creative skills and cultural fit.
🛠️ Tools & Technologies
- Figma
- Keynote
- Other tools may be required based on specific projects or campaigns
ASSUMPTION: Candidates should be comfortable using industry-standard design and presentation tools, with a willingness to learn new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Belonging
- Trust
- Curiosity
- Diversity
- Inclusion
- Integrity
- Rigor
Work Style:
- Collaborative and team-oriented
- Fast-paced and deadline-driven
- Adaptable and flexible
- Data-informed and strategic
Self-Assessment Questions:
- How do you embody Airbnb's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign?
- How do you approach working with diverse teams and stakeholders to achieve a common goal?
ASSUMPTION: Airbnb places a strong emphasis on cultural fit, with a focus on belonging, trust, curiosity, diversity, inclusion, integrity, and rigor.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the need for creativity with the constraints of brand guidelines and market research
- Working with diverse teams and stakeholders, each with their own priorities and perspectives
- Adapting to a fast-paced, sometimes ambiguous work environment
ASSUMPTION: Given the dynamic and fast-paced nature of the creative industry, candidates should be prepared to face and overcome various challenges in this role.
📈 Similar Roles Comparison
- This role is similar to a Senior Copywriter or Creative Director, with a focus on brand strategy and campaign management
- Unlike other roles, this position requires a strong understanding of owned channels and global brands
- Career progression may involve moving into a Creative Director or VP of Creative role within Airbnb or another company
ASSUMPTION: Candidates should compare this role to similar positions in the creative industry, focusing on the unique aspects of this role and how it aligns with their career goals.
📝 Sample Projects
- Developing a global campaign for a new product launch, from concept to completion
- Creating a brand voice and tone guide for Airbnb's owned channels, ensuring consistency across all touchpoints
- Collaborating with the product team to create in-product announcements and messaging for a new feature or update
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached each stage of the creative process.
❓ Key Questions to Ask During Interview
- Can you describe the creative team's structure and how this role fits within it?
- How does the creative team collaborate with other departments, such as Product Marketing and Experience Design?
- What are the biggest challenges facing the creative team currently, and how can this role help address them?
- How does Airbnb support the growth and development of its creative team members?
- What is the company's approach to diversity, equity, and inclusion, and how does this manifest in the creative team's work?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the creative industry and Airbnb's unique position within it.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on campaign, digital, social, and owned channel executions
- Prepare a strong portfolio showcasing your best work, with an emphasis on your thought process and approach to creative challenges
- Be ready to discuss your portfolio and creative approach during the interview process
- Follow up with the hiring manager or HR within one week of submitting your application, expressing your interest in the role and asking any questions you may have
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
