📌 Core Information
🔹 Job Title: Creative Lead EU
🔹 Company: eBay
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Creative & Design
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Guiding creative campaigns and mentoring a small creative team
- Collaborating with internal and external partners to ensure top-quality creative execution
- Maintaining brand standards and elevating eBay's visual identity
- Staying culturally relevant and informed about industry trends
ASSUMPTION: This role requires a strategic thinker with a strong creative vision and exceptional storytelling skills to drive brand experiences across digital channels.
📋 Key Responsibilities
✅ Guide and oversee the development of high-impact creative campaigns
✅ Mentor a small creative team in maintaining a high bar for creative excellence, innovation, and brand consistency
✅ Collaborate with internal teams and external agencies to understand briefs, shape strategy, and ensure top-quality creative execution
✅ Maintain brand guidelines rooted in eBay's playbook and elevate the visual identity of eBay through bold, thumb-stopping creative work
✅ Communicate ideas clearly and confidently through compelling narratives and visual storytelling for in-house projects
✅ Keep up with industry trends, design innovation, and cultural shifts to inform and inspire fresh creative approaches
ASSUMPTION: This role involves a mix of creative direction, team leadership, and cross-functional collaboration to drive eBay's brand marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design, Communication Design, New Media, or a related field
Experience: 8+ years in a creative leadership role (ACD, Art Director, Design Lead) at a creative agency or within a major brand
Required Skills:
- Proven experience leading digital-first campaigns across platforms: desktop, mobile, social, and display
- Strong skills in art and copy direction, with the ability to lead both disciplines collaboratively
- Expert proficiency in Adobe Creative Suite, especially Photoshop and Illustrator
Preferred Skills:
- Experience working with global brands
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong portfolio showcasing a wide range of creative work for high-profile brands to be considered for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (Based on industry standards for a Creative Lead role in London)
Benefits:
- Competitive benefits package
- 401(k) matching
- Employee stock purchase plan
- Health, dental, and vision insurance
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: eBay operates in the e-commerce industry, connecting millions of buyers and sellers worldwide through its online marketplace.
Company Size: eBay is a large corporation with over 10,000 employees, offering extensive resources and growth opportunities for its team members.
Founded: eBay was founded in 1995 and has since grown into a global leader in online commerce.
Company Description:
- eBay is committed to connecting people and building communities to create economic opportunity for all.
- The company empowers millions of buyers and sellers in more than 190 markets around the world.
- eBay's technology enables its customers to grow and thrive, creating waves of change for customers, the company, communities, and the planet.
Company Specialties:
- e-commerce
- retail
- internet and technology
Company Website: www.ebayinc.com
ASSUMPTION: eBay's large size and global presence provide ample opportunities for career growth and exposure to diverse projects.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking and leadership skills.
Reporting Structure: The Creative Lead EU will report directly to the Head of Creative for eBay Europe and will oversee a small creative team.
Work Arrangement: This role is on-site, requiring regular presence at eBay's London office.
Growth Opportunities:
- Potential to grow into a global creative leadership role within eBay
- Opportunities to work on high-impact campaigns and collaborate with diverse teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on eBay's brand and marketing efforts.
🌍 Location & Work Environment
Office Type: eBay's London office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (Global Headquarters); London, England, United Kingdom (European Headquarters)
Geographic Context:
- London is a major global city with a vibrant creative scene and diverse cultural influences.
- The city offers excellent opportunities for networking and professional growth within the design and marketing industries.
- eBay's London office is centrally located, providing easy access to public transportation and amenities.
Work Schedule: Standard office hours with flexibility for occasional remote work or adjusted hours to accommodate team meetings and deadlines.
ASSUMPTION: eBay's London office provides a dynamic and inspiring work environment that encourages collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Creative challenge or presentation
- Final interview with the hiring manager and/or creative team
Key Assessment Areas:
- Creativity and innovation
- Portfolio presentation and discussion
- Brand understanding and strategic thinking
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare a strong portfolio showcasing your creative work and achievements.
- Research eBay's brand and recent marketing campaigns to demonstrate your understanding of the company's creative direction.
ATS Keywords: Creative Lead, EU, eBay, Brand Marketing, Digital Campaigns, Creative Direction, Art Direction, Copy Direction, Adobe Creative Suite, Portfolio
ASSUMPTION: eBay's application process is designed to assess candidates' creative skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator)
- Microsoft Office Suite (PowerPoint, Word)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be proficient in using industry-standard design tools and comfortable learning new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inventive
- Empowered
- One Team
- Honest
Work Style:
- Collaborative and inclusive
- Data-driven and innovative
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody eBay's company values in your daily work?
- Describe a time when you had to adapt to a significant change in a project or team dynamic.
- How do you approach mentoring and supporting the growth of team members?
ASSUMPTION: eBay values candidates who align with their company values and can thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Managing a small creative team and balancing individual contributions with collective goals
- Adapting to the fast-paced and ever-evolving nature of e-commerce and digital marketing
- Maintaining brand consistency across multiple platforms and regions
- Balancing creative vision with practical constraints and stakeholder expectations
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication skills.
📈 Similar Roles Comparison
- Creative Lead vs. Art Director: Creative Lead roles typically involve more strategic and leadership responsibilities, while Art Director roles focus more on hands-on design and execution.
- eBay vs. Competitors: eBay's global presence and extensive resources provide unique opportunities for career growth and exposure to diverse projects compared to smaller or more niche competitors.
- Creative Lead EU vs. Global Creative Director: The EU-focused role may have a more regional scope, while a global creative director would oversee creative efforts across multiple regions and time zones.
ASSUMPTION: Candidates should consider their career goals and preferred work scope when comparing similar roles within and outside of eBay.
📝 Sample Projects
- Developing a comprehensive brand style guide for eBay's European markets
- Conceptualizing and executing high-impact digital campaigns for key shopping and selling moments
- Collaborating with external agencies to produce innovative and on-brand creative assets for eBay's marketing channels
ASSUMPTION: These sample projects demonstrate the range of creative and strategic responsibilities required for the Creative Lead EU role.
❓ Key Questions to Ask During Interview
- How does this role fit into eBay's overall creative strategy and brand vision?
- What are the key priorities for the creative team in the first 90 days of this role?
- How does eBay support the professional development and growth of its creative team members?
- What are the most significant challenges facing the creative team currently, and how can this role address them?
- How does eBay measure the success of its creative campaigns and initiatives?
ASSUMPTION: These questions help candidates better understand the role's context, priorities, and expectations, as well as eBay's approach to creative strategy and team development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your creative work and achievements
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
