📌 Core Information
🔹 Job Title: Creative Lead - New Brand
🔹 Company: Eucalyptus
🔹 Location: UK - HQ - London
🔹 Job Type: Full-time, On-site
🔹 Category: Health and Human Services
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the creation of a new brand from scratch
- Overseeing customer acquisition efforts
- Shaping the brand experience across all touchpoints
- Managing a creative team
- Working in a fast-paced, startup environment
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership skills. The ideal candidate will be comfortable working in ambiguity and moving quickly to deliver results.
📋 Key Responsibilities
✅ Create a category-defining brand, setting the visual and storytelling foundation for everything the company builds
✅ Craft end-to-end experiences around real people, from landing pages to in-app moments
✅ Run the creative squad, leading a small, high-performing team across design and content
✅ Shape campaigns from concept to rollout, developing high-impact creative that tells the company's story, converts, and builds trust
✅ Build scalable systems, establishing brand guidelines, creative workflows, and tooling that enable quality and speed as the company grows
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve over time as the company grows and changes.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Design, Marketing, or a related discipline)
Experience: 5+ years of experience leading creative across brand, product, and marketing, with a track record of owning work end-to-end
Required Skills:
- Proven ability to create and execute brand strategies
- Experience leading and managing creative teams
- Strong design and storytelling skills
- Ability to work across multiple mediums, from Figma to film
- Comfortable with ambiguity and able to adapt quickly
- Excellent communication and leadership skills
Preferred Skills:
- Experience working in healthcare, early-stage startups, or brand-first companies
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in design software such as Adobe Creative Suite, Sketch, or Figma is likely to be required for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Estimated based on industry standards for a role of this level in London)
Benefits:
- Employee Options Program
- Monthly Wellness Allowance
- Yearly Personal Development Budget
- Enhanced Parental Leave Policy
- 25 Days Holiday
- Regular Socials
- MacBook
Working Hours: Full-time, typically 9:00 AM - 5:30 PM, Monday to Friday, with flexibility for the role
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Eucalyptus operates in the digital healthcare industry, focusing on telehealth services for various health conditions.
Company Size: Eucalyptus is a medium-sized company with 201-500 employees, providing a supportive and collaborative work environment.
Founded: Eucalyptus was founded in 2019, making it a relatively young company with a strong focus on growth and innovation.
Company Description:
- Eucalyptus runs a trusted group of digital healthcare clinics on its telehealth platform, including Pilot (men’s health), Kin (fertility), Software (dermatology), and Juniper (weight loss and menopause).
- The company's mission is to bring high-touch, high-quality healthcare to patients around the world by empowering practitioners with technology.
- Eucalyptus is committed to providing better access to care, stigma-free experiences, and continuous support to its patients.
Company Specialties:
- Telehealth services
- Digital healthcare clinics
- Patient-centric care
- Practitioner empowerment
Company Website: https://www.eucalyptus.health
ASSUMPTION: Eucalyptus is a dynamic and growing company, with a strong focus on innovation and patient care. The company's culture is likely to be fast-paced, collaborative, and supportive of employee growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the company's leadership team.
Reporting Structure: The Creative Lead will report directly to the company's leadership team and will be responsible for managing a small, high-performing creative team.
Work Arrangement: This role is on-site, with the expectation that the Creative Lead will be present in the company's London office for most of the workweek.
Growth Opportunities:
- As a founding member of the new brand team, the Creative Lead will have significant influence over the brand's development and direction.
- The Creative Lead will have the opportunity to grow and develop their team, as well as their own skills and career.
- The company's rapid growth and expansion into new markets and services present numerous opportunities for career advancement.
ASSUMPTION: The Creative Lead will be expected to take a strategic and long-term view of the brand's development, while also being able to execute tactical tasks and make quick decisions as needed.
🌍 Location & Work Environment
Office Type: Eucalyptus' London office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 1 Fore Ave, London, EC2Y 9D, GB
Geographic Context:
- London is a major global hub for healthcare and technology, providing ample opportunities for networking and collaboration.
- The city offers a diverse range of cultural, recreational, and culinary experiences.
- London has a temperate maritime climate, with mild winters and warm summers.
Work Schedule: The Creative Lead will be expected to work standard office hours, with flexibility for the role as needed.
ASSUMPTION: The Creative Lead will be expected to travel occasionally for meetings and events, both domestically and internationally.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site interview with the creative team and other stakeholders
- Final interview with the company's leadership team
Key Assessment Areas:
- Creativity and strategic thinking
- Leadership and team management skills
- Communication and presentation skills
- Alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your creative work and achievements
- Research the company and its mission to demonstrate your enthusiasm and alignment with its goals
ATS Keywords: Brand development, creative leadership, customer acquisition, team management, cross-medium proficiency, adaptability, curiosity, execution
ASSUMPTION: The interview process for this role is likely to be competitive and rigorous, with a strong focus on assessing the candidate's creative and leadership skills.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Figma
- Sketch
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Proficiency in the tools listed above is likely to be required for this role. The Creative Lead will be expected to be comfortable working across multiple mediums and platforms.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Supportive
- Growth-oriented
Work Style:
- Fast-paced and dynamic
- Collaborative and supportive
- Focused on results and outcomes
- Adaptable and flexible
- Data-driven and evidence-based
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working collaboratively and supporting others' growth and development?
- Do you have a proven track record of delivering results and driving growth in a creative role?
- Are you comfortable working with ambiguity and making data-driven decisions?
ASSUMPTION: Eucalyptus is looking for a candidate who is a strong cultural fit for the company's values and work style. The ideal candidate will be patient-centric, innovative, collaborative, supportive, and growth-oriented.
⚠️ Potential Challenges
- The role requires a high level of creativity and strategic thinking, which can be challenging and demanding
- The role may require occasional travel, which can be disruptive to personal and family life
- The company is growing rapidly, which can present challenges in terms of maintaining a consistent work-life balance
- The role may require working with tight deadlines and competing priorities
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and able to manage their time and priorities effectively.
📈 Similar Roles Comparison
- This role is unique in that it involves creating a new brand from scratch for a rapidly growing digital healthcare company
- Similar roles in the industry may involve managing an existing brand or working on a specific marketing campaign, rather than creating a new brand from scratch
- Career paths for this role may involve moving into a more senior leadership position within the company or taking on a similar role at another company as it grows and expands
ASSUMPTION: The unique nature of this role presents both significant opportunities and challenges for the ideal candidate.
📝 Sample Projects
- Developing a comprehensive brand style guide for a new digital healthcare service
- Creating a series of engaging and informative marketing campaigns to launch a new brand
- Designing and implementing a scalable creative workflow to support the growth of a new brand
ASSUMPTION: The projects listed above are intended to be illustrative rather than exhaustive. The Creative Lead may be involved in a wide range of projects and initiatives to support the growth and development of the new brand.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the new brand and how this role fits into that vision?
- How does the company support the growth and development of its employees, particularly in creative roles?
- What is the company's approach to collaboration and decision-making, particularly in relation to the new brand?
- How does the company measure the success of its creative initiatives and ensure that they are aligned with its overall business goals?
- What is the company's approach to work-life balance, particularly for employees in creative roles?
ASSUMPTION: The questions listed above are intended to help the candidate better understand the company's culture, values, and approach to creative work. The ideal candidate will be proactive and inquisitive, seeking to understand the company's goals and how they can contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through https://www.eucalyptus.health/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your creative work and achievements
- Be prepared to discuss your approach to brand development, customer acquisition, and team management during the interview process
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
