📌 Core Information
🔹 Job Title: Creative Lead Social Media (H/F)
🔹 Company: Labelium
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies for clients
- Supervising content production and ensuring editorial consistency
- Analyzing performance metrics and adapting strategies accordingly
- Managing and mentoring a team of social media professionals
- Staying up-to-date with industry trends and innovations
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of various social media platforms.
📋 Key Responsibilities
✅ Developing and implementing social media strategies tailored to clients' objectives
✅ Supervising the production of multi-format content, ensuring quality and consistency
✅ Analyzing performance metrics and reporting on key insights
✅ Managing and mentoring a team of social media professionals
✅ Staying up-to-date with industry trends and proposing innovative solutions
✅ Collaborating with internal teams and clients to ensure alignment with brand values and objectives
ASSUMPTION: This role involves a high level of multitasking, requiring the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 5 years of experience in social media, with at least 1 year in a management role
Required Skills:
- Proven expertise in social media strategy and content creation
- Strong leadership and team management skills
- Excellent analytical skills and data-driven mindset
- Fluency in French (native or bilingual level)
- Proficient in English (business level)
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Knowledge of HTML, CSS, and JavaScript
- Familiarity with Adobe Creative Suite
ASSUMPTION: Given the role's focus on strategy and management, a strong understanding of the French market and local trends is essential.
💰 Compensation & Benefits
Salary Range: €45,000 - €50,000 per year
Benefits:
- Health insurance
- Retirement savings plan
- Flexible working hours
- Opportunities for professional development and training
Working Hours: Full-time (35 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is based on industry standards for similar roles in the Paris area, considering the required experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Labelium is a global digital performance agency specializing in advertising services, with a focus on search engine marketing, social media, and e-commerce.
Company Size: Labelium has 1,001-5,000 employees worldwide, with its headquarters in Paris. This size offers opportunities for growth and collaboration while maintaining a relatively flat hierarchy.
Founded: Labelium was founded in 2001 and has since grown to support hundreds of local and international clients, including LVMH, L'Oréal, and Carrefour.
Company Description:
- Labelium is a marketing and digital agency driving business growth through performance-driven and branding strategies
- The company supports clients in developing and securing leading positions in their markets through innovative, performance-driven, and cost-efficient digital strategies
- Labelium is a Google, Meta, and Amazon premium partner, offering a wide range of services, including media, e-retail, consulting, automation & AI, analytics & data visualization, data marketing, audits, trainings, and internalization programs
Company Specialties:
- Search Engine Marketing
- Social Commerce
- Awareness and Lead Generation
- E-retail
- Growth Hacking
- Strategy
- Performance
- CRO
- Marketplace
- Programmatic
- Connected TV
Company Website: https://www.labelium.com
ASSUMPTION: Labelium's extensive experience and client base indicate a strong market position and a commitment to delivering high-quality services.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals seeking to advance their careers in social media strategy and management.
Reporting Structure: The Creative Lead Social Media will report directly to the agency's management team and work closely with account managers, content creators, and other internal teams.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work. The working environment is collaborative and dynamic, with opportunities for growth and professional development.
Growth Opportunities:
- Progression to a senior leadership role within the agency
- Expanding expertise in related areas, such as e-commerce or data marketing
- Opportunities to work on international client accounts and gain global experience
ASSUMPTION: Given the company's size and diverse client base, there are ample opportunities for career growth and development within Labelium.
🌍 Location & Work Environment
Office Type: Labelium's Paris office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 3, Rue d'Uzès, Paris, Île-de-France 75002, FR
Geographic Context:
- Paris is a major global hub for advertising, marketing, and digital services
- The city offers a vibrant cultural scene, with numerous museums, galleries, and entertainment options
- Paris is well-connected by public transportation, making it easy to commute to and from the office
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. However, the role may require occasional flexibility to accommodate client needs and deadlines.
ASSUMPTION: The office environment is designed to facilitate collaboration and creativity, with open spaces and dedicated areas for brainstorming and team meetings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Analytical skills and data-driven mindset
- Cultural fit and alignment with Labelium's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of social media strategies you've developed and implemented, along with their results
- Demonstrate your understanding of the French market and local trends in social media
ATS Keywords: Social Media Strategy, Content Creation, Performance Analysis, Team Management, French Language, English Language, Google, Meta, Amazon
ASSUMPTION: Labelium's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven: Labelium prioritizes results and continuous improvement
- Collaboration: The agency fosters a culture of teamwork and knowledge-sharing
- Innovation: Labelium encourages creativity and experimentation to stay ahead of industry trends
Work Style:
- Dynamic and fast-paced: The agency operates in a rapidly evolving industry, requiring adaptability and quick decision-making
- Data-driven: Labelium uses data and analytics to inform strategy and measure performance
- Client-focused: The agency prioritizes client needs and delivers tailored solutions to meet their objectives
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and can you adapt quickly to change?
- Are you comfortable using data and analytics to inform your decision-making and strategy?
- Do you have a proven track record of delivering results and exceeding client expectations?
ASSUMPTION: Labelium's culture is collaborative, innovative, and performance-driven, with a strong focus on client success.
⚠️ Potential Challenges
- Managing multiple client accounts and projects simultaneously may be challenging
- Keeping up with the rapidly evolving social media landscape and trends may require continuous learning and adaptation
- Working with diverse teams and clients may present cultural and communication challenges
- Occasional flexibility in working hours may be required to accommodate client needs and deadlines
ASSUMPTION: These challenges can be overcome through strong project management skills, continuous learning, and effective communication.
📈 Similar Roles Comparison
- Compared to other social media management roles, this position places a stronger emphasis on strategy and leadership
- Labelium's focus on performance-driven and branding strategies sets it apart from other agencies in the industry
- This role offers opportunities for career growth and development within a large, established agency with a diverse client base
ASSUMPTION: This role is well-suited to experienced professionals seeking to advance their careers in social media strategy and management within a dynamic, performance-driven agency.
📝 Sample Projects
- Developing and implementing a social media strategy for a luxury fashion brand, increasing engagement by 30% within the first quarter
- Managing a team of content creators to produce and publish daily content for a major retail client, resulting in a 20% increase in sales
- Analyzing performance metrics for a tech startup's social media accounts and optimizing content strategy to improve reach by 40%
ASSUMPTION: These sample projects demonstrate the role's focus on strategy, management, and performance optimization.
❓ Key Questions to Ask During Interview
- How does Labelium support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Labelium approach work-life balance, and what resources are available to support employees?
- What are the most challenging aspects of working with clients in the social media industry, and how does Labelium address these challenges?
- How does Labelium foster a culture of innovation and creativity within its teams?
ASSUMPTION: These questions are designed to provide insight into the company's culture, priorities, and support for employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of social media strategies you've developed and implemented, along with their results
- Demonstrate your understanding of the French market and local trends in social media
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
