📌 Core Information
🔹 Job Title: Creative Manager
🔹 Company: PAPAYA
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Gaming
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Driving creative direction for user acquisition ad marketing campaigns
- Collaborating with cross-functional teams to ensure brand consistency
- Staying updated on industry trends and best practices
- Analyzing marketing performance data to optimize creative strategies
- Managing multiple projects simultaneously
- Working with UGC agencies and influencers to create authentic content
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and analytical skills to succeed in a fast-paced gaming environment.
📋 Key Responsibilities
✅ Develop and execute creative concepts for user acquisition ad marketing campaigns
✅ Collaborate with marketing strategists, designers, and motion designers to maintain consistent brand messaging
✅ Stay informed about industry trends and best practices in mobile app marketing, design, and user experience
✅ Create eye-catching ads to drive user acquisition and engagement
✅ Analyze marketing performance data and user feedback to optimize and iterate on creative strategies
✅ Manage multiple projects simultaneously, ensuring all deliverables are met on time while maintaining a high level of quality
✅ Work with UGC agencies and influencers to create authentic, relatable content that amplifies campaigns
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring the ability to balance both sides of the brain.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: At least 4 years in a creative marketing role, ideally in the gaming industry or advertising agencies, with expertise in creative performance and campaign development
Required Skills:
- Proven track record of successful campaign development and execution
- Proficiency in performance marketing concepts and data analysis
- Strong portfolio demonstrating creativity, strategic thinking, and successful campaigns
- Native English speaker with a deep understanding of American culture
- Proficient in design and editing tools, such as the Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, etc.)
- Excellent copywriting skills
- Familiarity with managing UGC agencies and influencer collaborations
- Passion for gaming and strong understanding of gamer culture, trends, and player behaviors
- Excellent written and verbal communication skills
- Exceptional organizational skills and ability to manage multiple projects effectively
Preferred Skills:
- Experience working remotely in a global team
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the gaming industry or advertising agencies will have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for mid-level marketing roles in Israel)
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work schedule
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: PAPAYA operates in the competitive gaming industry, focusing on skill-based tournaments and user acquisition.
Company Size: PAPAYA has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: PAPAYA was founded in 2016 and has since grown to become a leading gaming app company.
Company Description:
- PAPAYA is committed to shaping the future of gaming by offering innovative, skill-based tournaments
- The company believes in rewarding skill, strategy, and perseverance in gaming
- PAPAYA is ranked among the top 50 hi-tech companies in Israel to work for
Company Specialties:
- Skill-based gaming tournaments
- User acquisition and engagement
- Creative marketing campaigns
Company Website: www.papaya.com
ASSUMPTION: PAPAYA's focus on innovation and skill-based gaming sets it apart in the competitive gaming industry.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in creative marketing, campaign development, and performance marketing.
Reporting Structure: The Creative Manager will report directly to the Marketing Director and collaborate with various teams, including marketing strategists, designers, and motion designers.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the ability to work from anywhere in Israel.
Growth Opportunities:
- Expanding creative responsibilities as the company grows
- Potential to lead and mentor junior team members
- Opportunities to work on diverse campaigns across multiple gaming platforms
ASSUMPTION: This role offers growth opportunities for creative marketing professionals looking to expand their skills and take on more responsibilities.
🌍 Location & Work Environment
Office Type: PAPAYA has offices in Tel Aviv, New York, and Warsaw, but this role can be performed remotely from anywhere in Israel.
Office Location(s): 35 HaMasger St., Tel Aviv-Yafo, 6721407, IL (Headquarters)
Geographic Context:
- Israel has a thriving tech industry with a strong focus on gaming and mobile applications
- The remote nature of this role allows for flexibility in work-life balance
- Israel's time zone (IST, UTC+2) may require some overlap with team members in other locations
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote nature of this role may require some overlap with team members in other time zones to ensure effective collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Creative challenge or case study presentation
- Final interview with the Marketing Director
Key Assessment Areas:
- Creativity and strategic thinking
- Portfolio presentation and discussion
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a strong portfolio showcasing your creative marketing campaigns and their results
- Research PAPAYA's gaming platforms and understand their unique value proposition
- Be ready to discuss your favorite gaming campaigns and what made them successful
ATS Keywords: Creative Marketing, Campaign Development, Performance Marketing, Data Analysis, Design Tools, Copywriting, UGC Management, Influencer Marketing, Gaming Knowledge, Communication, Organizational Skills
ASSUMPTION: PAPAYA's interview process may include creative challenges or case studies to assess the candidate's ability to think strategically and execute creative campaigns.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
- Performance marketing platforms (e.g., Facebook Ads, Google Ads)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be proficient in design and editing tools, as well as performance marketing platforms and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Passion for gaming
- Data-driven decision-making
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about gaming and eager to learn about the industry?
- Can you balance creativity with data-driven decision-making?
ASSUMPTION: PAPAYA values candidates who are passionate about gaming, innovative, and able to work collaboratively in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously may require strong organizational skills
- Working remotely may present challenges in maintaining work-life balance
- The gaming industry is competitive and fast-paced, requiring adaptability and continuous learning
- Collaborating with global teams may require some overlap in working hours
ASSUMPTION: Candidates should be prepared to manage multiple projects, work remotely, and adapt to the fast-paced nature of the gaming industry.
📈 Similar Roles Comparison
- Creative Manager (PAPAYA) vs. Creative Director (Other Gaming Companies): The Creative Manager role at PAPAYA focuses more on campaign development and execution, while the Creative Director role may involve more strategic and leadership responsibilities.
- Industry-specific context: The gaming industry is highly competitive and fast-paced, requiring continuous innovation and adaptation.
- Career path comparison: The Creative Manager role at PAPAYA can serve as a stepping stone to more senior marketing roles, such as Marketing Director or VP of Marketing.
ASSUMPTION: Candidates should research similar roles in the gaming industry to better understand the unique aspects of the Creative Manager role at PAPAYA.
📝 Sample Projects
- Developing and executing a successful user acquisition campaign for a new gaming platform
- Collaborating with UGC agencies and influencers to create authentic, relatable content for a gaming tournament
- Analyzing marketing performance data to optimize creative strategies and improve campaign results
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the gaming industry today, and how does PAPAYA plan to address them?
- How does PAPAYA support the professional growth and development of its employees?
- What is the team structure like, and how does the Creative Manager role fit into it?
- How does PAPAYA measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What is the work-life balance like for remote employees at PAPAYA?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your creative marketing campaigns and their results
- Research PAPAYA's gaming platforms and understand their unique value proposition
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
