Creative Manager

📌 Core Information

🔹 Job Title: Creative Manager

🔹 Company: Boston Consulting Group

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving creative direction and execution for design projects
• Ensuring alignment with BCG's global brand standards
• Partnering with consulting teams to co-create engaging narratives
• Overseeing resource planning and delivery excellence
• Introducing and piloting new tools, platforms, and design methodologies

ASSUMPTION: This role requires a high level of creative leadership and strategic thinking to balance business objectives with brand standards.

📋 Key Responsibilities

✅ Lead end-to-end creative direction and execution for client-facing and internal design projects

✅ Champion quality and innovation across multiple creative disciplines with a strong focus on scalability and efficiency

✅ Translate complex business problems into visually engaging and intuitive design solutions

✅ Act as a creative coach and mentor, developing talent within DS and ensuring high-performance collaboration across teams

✅ Partner with consulting teams to co-create compelling design narratives and campaign assets tailored to regional needs

✅ Oversee resource planning and delivery excellence, balancing creativity with timelines and business requirements

✅ Develop and implement regional creative guidelines, ensuring cultural relevance and global brand consistency

✅ Introduce and pilot new tools, platforms, and design methodologies to enhance impact and efficiency

✅ Drive cross-functional ideation sessions, elevating concept development and storytelling across digital, visual, and experiential formats

ASSUMPTION: This role involves a high degree of collaboration with various teams and stakeholders, requiring strong communication and presentation skills.

🎯 Required Qualifications

Education: Bachelor’s degree in design, Digital Media, Visual Communication, or related field (Master’s preferred or equivalent professional experience)

Experience: 8+ years of experience in a creative leadership role within an agency, in-house studio, or digital consultancy—preferably in a regional or global capacity

Required Skills:

• Deep expertise in design systems, creative direction, and digital storytelling across multiple mediums (web, video, brand campaigns, content platforms)
• A strong creative portfolio showcasing a mix of strategic thinking, storytelling, and visual excellence across industries
• Proficiency in modern design tools (e.g., Adobe Creative Suite, Figma, motion tools) and familiarity with AI, automation, or UX principles is a strong plus
• Experience leading and mentoring high-performing creative teams, including remote and hybrid environments
• Excellent communication and presentation skills, especially when engaging executive stakeholders and non-design audiences

Preferred Skills:

• Fluency in additional languages (besides English) relevant to the region
• Experience working in a consulting or professional services environment

ASSUMPTION: Given the regional nature of this role, candidates with experience working in or with Southeast Asian markets may have an advantage.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a regional creative management role in Kuala Lumpur, the estimated salary range is RM 250,000 - RM 350,000 per annum. This estimate takes into account the candidate's experience level, the company's size, and the region's cost of living.

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Professional development opportunities
• Generous vacation and leave policies

Working Hours: Full-time, with flexible working hours and opportunities for remote work as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific experience and qualifications. Benefits may also vary based on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Boston Consulting Group (BCG) is a global management consulting firm that partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was founded in 1963 and is headquartered in Boston, Massachusetts, with offices in more than 90 cities across 50 countries.

Company Size: BCG is a large company with over 10,000 employees worldwide, providing a diverse and dynamic work environment.

Founded: 1963

Company Description:

• BCG helps clients deliver total transformation—inspiring complex change, enabling organizations to grow, build competitive advantage, and drive bottom-line impact.
• The firm blends digital and human capabilities to deliver solutions through leading-edge management consulting, technology and design, and corporate and digital ventures.
• BCG works in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping clients thrive and enabling them to make the world a better place.

Company Specialties:

• Consumer insight
• Corporate development
• Corporate finance
• Digital economy
• Globalization
• Growth
• Information technology
• Innovation
• Marketing & sales
• Operations
• People & organization
• Postmerger integration
• Risk management
• Strategy
• Sustainability
• Transformation
• Climate
• Artificial intelligence
• Cost transformation
• And supply chains

Company Website: http://www.bcg.com

ASSUMPTION: BCG's global presence and diverse client base offer candidates the opportunity to work on a wide range of projects and gain exposure to various industries and markets.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of creative leadership, strategic thinking, and stakeholder management.

Reporting Structure: The Creative Manager reports directly to the Design Studios leadership team and works closely with BCG consultants and practice leaders.

Work Arrangement: This role is primarily on-site, with opportunities for remote work and flexible hours as needed.

Growth Opportunities:

• Progression to a regional or global leadership role within BCG's Design Studios
• Expansion into other areas of BCG's consulting practice, such as strategy, operations, or digital transformation
• Development of specialized expertise in areas such as AI-assisted design, digital storytelling, or cross-channel brand expression

ASSUMPTION: Given BCG's focus on growth and development, there are ample opportunities for career progression and skill-building within the organization.

🌍 Location & Work Environment

Office Type: BCG's Kuala Lumpur office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 200 Pier 4 Blvd, Boston, Massachusetts 02210, US (headquarters); Kuala Lumpur, Malaysia (this role)

Geographic Context:

• Kuala Lumpur is a bustling, multicultural city with a vibrant arts and culture scene, offering a high quality of life for expatriates.
• The city is well-connected by public transportation, with easy access to shopping, dining, and entertainment options.
• Kuala Lumpur has a tropical climate, with warm temperatures and high humidity year-round.

Work Schedule: The standard workweek is Monday to Friday, with core hours of 9:00 AM to 6:00 PM. However, the role may require flexibility to accommodate project deadlines and client needs.

ASSUMPTION: Kuala Lumpur's diverse cultural landscape and dynamic business environment provide a stimulating work environment for creative professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Creative challenge or case study presentation
• Final round interviews with Design Studios leadership and BCG consultants

Key Assessment Areas:

• Creative portfolio and problem-solving skills
• Strategic thinking and brand understanding
• Communication and presentation skills
• Leadership and mentoring abilities
• Cultural fit and alignment with BCG's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a strong creative portfolio showcasing your strategic thinking, storytelling, and visual excellence
• Research BCG's Design Studios and be prepared to discuss how your creative vision aligns with the firm's brand and values

ATS Keywords: Creative leadership, design transformation, cross-functional collaboration, stakeholder engagement, brand strategy, design methodologies, regional creative direction, digital storytelling, AI-assisted design

ASSUMPTION: BCG's recruitment process is designed to assess candidates' creative problem-solving skills, strategic thinking, and cultural fit with the firm's values.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Figma
• Motion tools (e.g., After Effects, Premiere Pro)
• AI and automation tools (e.g., Adobe Sensei, Runway ML)
• UX design tools (e.g., Sketch, InVision)

ASSUMPTION: The specific tools and technologies required for this role may evolve over time as BCG continues to invest in and adopt new design and AI-assisted technologies.

👔 Cultural Fit Considerations

Company Values:

• Collaborative
• Client-centric
• Inclusive
• Innovative
• Results-driven

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and focused on delivering impact
• Open to feedback and continuous learning

Self-Assessment Questions:

• Do you thrive in a collaborative, fast-paced environment where you can make a significant impact on a global brand?
• Are you comfortable working with diverse teams and stakeholders, including non-design audiences?
• Do you have a growth mindset and a strong desire to learn and adapt to new tools and methodologies?

ASSUMPTION: BCG's culture values diversity, inclusion, and collaboration, seeking candidates who can thrive in a dynamic, global work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing creative inspiration with business strategy and brand consistency
• Working effectively with remote and hybrid teams
• Navigating a large, matrixed organization with multiple stakeholders
• Adapting to a fast-paced, ever-changing business environment

ASSUMPTION: These challenges require strong project management, communication, and stakeholder engagement skills, as well as the ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional agency roles, this position requires a strong understanding of business strategy and consulting, as well as the ability to work effectively with BCG consultants and practice leaders
• Compared to in-house studio roles, this role offers the opportunity to work on a wide range of projects for diverse clients, providing greater exposure to different industries and markets
• Career progression in this role may involve moving into a regional or global leadership position within BCG's Design Studios, or transitioning into a consulting or digital transformation role within the firm

ASSUMPTION: This role offers a unique blend of creative leadership, strategic thinking, and business acumen, providing a distinct career path within the consulting industry.

📝 Sample Projects

• Developing a comprehensive design system for a global financial services client, ensuring brand consistency across digital and offline touchpoints
• Creating a series of animated explainer videos to communicate complex business concepts to non-expert audiences
• Designing and implementing a regional creative guidelines document, ensuring cultural relevance and global brand consistency for a multinational consumer goods client

ASSUMPTION: These sample projects illustrate the range of creative challenges and opportunities available in this role, requiring a mix of strategic thinking, storytelling, and visual excellence.

❓ Key Questions to Ask During Interview

• How does this role fit into BCG's overall design strategy, and what are the key priorities for the first 90 days?
• What is the typical team structure for Design Studios projects, and how does this role collaborate with BCG consultants and practice leaders?
• How does BCG support the professional development and growth of its creative talent, and what opportunities are available for career progression within the Design Studios and the broader firm?
• What is the company's approach to work-life balance, and how does this role accommodate flexibility and remote work?
• How does BCG measure the success of its Design Studios, and what key performance indicators (KPIs) are used to track progress and impact?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, team dynamics, career growth opportunities, work-life balance, and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a strong creative portfolio showcasing your strategic thinking, storytelling, and visual excellence
• Research BCG's Design Studios and be prepared to discuss how your creative vision aligns with the firm's brand and values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.