Creative Manager - Copywriting

📌 Core Information

🔹 Job Title: Creative Manager - Copywriting

🔹 Company: Boston Consulting Group

🔹 Location: Madrid, Spain

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the development of sharp, insight-driven content and brand narratives
• Collaborating with creative managers, designers, and strategists to bring ideas to life
• Working hands-on and shoulder-to-shoulder with team members
• Jumping from high-level campaign platforms to finely tuned UX copy

ASSUMPTION: This role requires a creative individual who is equal parts writer, conceptual thinker, and message architect, comfortable with shifting priorities and tight deadlines.

📋 Key Responsibilities

✅ Building narrative frameworks that elevate creative concepts and connect with audiences emotionally and intellectually

✅ Writing clear, compelling copy that serves both brand purpose and business goals across every channel

✅ Collaborating across disciplines to merge copy, design, and strategy into unified storytelling

✅ Leading with curiosity and creativity while delivering against tight deadlines and shifting priorities

✅ Presenting work persuasively and articulating the “why” behind every word choice

✅ Working with agility across a wide variety of industries, tones, and content types

ASSUMPTION: The role involves a mix of strategic, creative, and management responsibilities, requiring strong communication and leadership skills.

🎯 Required Qualifications

Education: A degree in Advertising, Journalism, Communications, Creative Writing, or equivalent hands-on storytelling experience

Experience: 8+ years of agency or brand experience, providing strategic and conceptual leadership across project teams

Required Skills:

• Mastery of grammar, syntax, and storytelling structure
• Ability to pace a message and when to break the rules
• Understanding and proven usage of Gen AI tools, workflows, and automations
• Proven ability to inspire and mentor creative teams

Preferred Skills:

• Excellent English language skills; Other languages are a plus

ASSUMPTION: Candidates should have a strong portfolio showcasing narrative range, originality, and clarity.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on market research for similar roles in Madrid)

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time position with standard business hours, Monday to Friday

ASSUMPTION: The salary range is an estimate based on market data for similar roles in Madrid. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Boston Consulting Group (BCG) is a global management consulting firm, helping businesses make the world a better place.

Company Size: 10,001+ employees (Global), 38,553 employees (LinkedIn)

Founded: 1963, in Boston, Massachusetts, USA

Company Description:

• BCG partners with leaders in business and society to tackle their most important challenges
• Offers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures
• Works in a uniquely collaborative model across the firm and throughout all levels of the client organization

Company Specialties:

• Consumer insight
• Corporate development
• Corporate finance
• Digital economy
• Globalization
• Growth
• Information technology
• Innovation
• Marketing & sales
• Operations
• People & organization
• Postmerger integration
• Risk management
• Strategy
• Sustainability
• Transformation
• Climate
• Artificial intelligence
• Cost transformation
• And supply chains

Company Website: http://www.bcg.com

ASSUMPTION: BCG is a large, global consulting firm with a strong focus on sustainability and social impact.

📊 Role Analysis

Career Level: Mid to Senior level, depending on experience

Reporting Structure: This role reports to the Design Studios leadership team

Work Arrangement: On-site, full-time position with the possibility of occasional remote work

Growth Opportunities:

• Potential to work on diverse projects across various industries
• Opportunities to mentor junior team members and develop leadership skills
• Chance to grow within the Design Studios team or explore other roles within BCG

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 200 Pier 4 Blvd, Boston, Massachusetts 02210, US

Geographic Context:

• Madrid is a vibrant, multicultural city with a rich history and diverse cultural scene
• The office is located in a bustling business district with easy access to public transportation
• The city offers a high quality of life with numerous amenities, including parks, museums, and restaurants

Work Schedule: Standard business hours, Monday to Friday, with flexibility for occasional remote work

ASSUMPTION: The work environment is dynamic and collaborative, with a strong focus on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or virtual interview with the Design Studios leadership team
• Creative challenge or case study presentation
• Final interview with the hiring manager

Key Assessment Areas:

• Creativity and storytelling skills
• Communication and presentation skills
• Collaboration and teamwork
• Problem-solving and critical thinking
• Adaptability and resilience

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a strong portfolio showcasing your narrative range, originality, and clarity
• Research BCG and the Design Studios team to demonstrate your understanding of the company and role
• Practice presenting your work and articulating the “why” behind your creative choices

ATS Keywords: Copywriting, Storytelling, Strategic Thinking, Collaboration, Creativity, Presentation Skills, Agility, Mentoring, Grammar Mastery, Content Development, Brand Narrative, Digital Content, UX Copy, Campaign Development, Gen AI Tools, Communication

ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experience through a combination of interviews and creative challenges.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Gen AI tools for content creation and workflow automation
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: The specific tools and technologies used may vary depending on the project and client requirements.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Respect
• Excellence

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and responsive to changing priorities and deadlines

Self-Assessment Questions:

• How do you align with BCG's company values, particularly innovation and collaboration?
• Are you comfortable working in a fast-paced, dynamic environment with shifting priorities?
• How does your personal work style fit with the collaborative, results-driven nature of the role?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with BCG's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to the unique needs and requirements of diverse clients and industries
• Working with Gen AI tools and integrating them into workflows
• Navigating a large, global organization with a complex structure

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role differs from other copywriting positions in its focus on strategic and conceptual leadership across project teams
• Industry-specific context: BCG works with a wide range of clients across various industries, requiring a broad understanding of business and marketing strategies
• Career path comparison: This role offers opportunities for professional growth and development within a large, global organization

ASSUMPTION: Candidates should research similar roles within BCG and the broader consulting industry to understand the unique aspects of this position.

📝 Sample Projects

• Developing a brand narrative for a new product launch
• Creating a campaign platform for a corporate rebranding initiative
• Writing UX copy for a mobile app designed to improve user engagement

ASSUMPTION: These sample projects illustrate the range of responsibilities and creative challenges associated with the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall strategy and goals of the Design Studios team?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does BCG support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the Design Studios team collaborate with other departments and teams within BCG?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a strong portfolio showcasing your narrative range, originality, and clarity
• Research BCG and the Design Studios team to demonstrate your understanding of the company and role
• Practice presenting your work and articulating the “why” behind your creative choices
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.