📌 Core Information
🔹 Job Title: Creative Marketing Manager (Attainify)
🔹 Company: Genesis
🔹 Location: Ukraine
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with all-inclusive offices in Kyiv and Warsaw)
🚀 Job Overview
Key aspects of this role include:
- Owning the entire performance creative process for Meta paid social
- Conducting creative research and strategy to identify trends and user pain points
- Producing high-performing hooks, scripts, and copy for static and video ads
- Analyzing performance data to identify patterns and drive creative iterations
- Collaborating with the User Acquisition Manager to iterate on creative strategies
ASSUMPTION: This role requires a strong understanding of direct response principles, content structure, and scroll behavior. It also demands proficiency in scripting, visual concepting, and using AI creative tools.
📋 Key Responsibilities
✅ Own the entire performance creative process for Meta paid social, from research to execution
✅ Conduct creative research and strategy to identify trends and user pain points
✅ Produce high-performing hooks, scripts, and copy for static and video ads
✅ Analyze performance data to identify patterns and drive creative iterations
✅ Collaborate with the User Acquisition Manager to iterate on creative strategies
ASSUMPTION: This role requires a strong analytical mindset and the ability to work well with data. It also demands excellent communication skills to collaborate effectively with designers and editors.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2+ years in creative marketing for paid social, especially Meta
Required Skills:
- Fluency in direct response principles, content structure, and scroll behavior
- Skilled in scripting, visual concepting, and briefing designers/editors
- Comfortable using AI creative tools (Midjourney, GPT, AI avatars, etc.)
- Analytical and insight-driven mindset
- English level: B2+
Preferred Skills:
- Experience with AI-driven creative tools
- Familiarity with user acquisition strategies
ASSUMPTION: While not explicitly stated, experience with AI-driven creative tools and user acquisition strategies would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $45,000 and $70,000 per year, based on industry standards for a Marketing Manager with 2-5 years of experience in Ukraine.
Benefits:
- Personal development focus with access to internal trainings
- All-inclusive offices in Kyiv and Warsaw with lunches, walking desks, silent focus rooms, and more
Working Hours: Full-time position with standard working hours, but with the flexibility to work remotely on occasion.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Media
Company Size: 51-200 employees
Founded: 2020
Company Description:
- HOLYWATER is a tech company that creates personalized worlds for 30+ million users worldwide
- They develop and publish personalized books, audiobooks, interactive stories, and video series by combining creators’ imagination with AI’s efficiency
Company Specialties:
- Personalized content
- AI-driven publishing
- User engagement
Company Website: holywater.tech
ASSUMPTION: As a startup, HOLYWATER offers a dynamic and fast-paced work environment with opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level Marketing Manager
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: On-site with all-inclusive offices in Kyiv and Warsaw, but with the flexibility to work remotely on occasion
Growth Opportunities:
- Clear growth path to Creative Lead based on results
- Opportunities to work with top experts from Ukraine and worldwide
ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path to a leadership position.
🌍 Location & Work Environment
Office Type: All-inclusive offices in Kyiv and Warsaw
Office Location(s): Kyiv and Warsaw
Geographic Context:
- Kyiv is the capital and most populous city of Ukraine, with a vibrant tech industry
- Warsaw is the capital and largest city of Poland, with a thriving business environment
Work Schedule: Standard full-time working hours with the flexibility to work remotely on occasion
ASSUMPTION: The all-inclusive offices in Kyiv and Warsaw provide a supportive and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Hiring Manager
- On-site or virtual interview with the team
- Final decision and offer
Key Assessment Areas:
- Creativity and innovation in marketing strategies
- Analytical skills and data-driven decision making
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your creative marketing experience and skills
- Provide examples of your past creative work and how it drove results
- Prepare questions to ask about the company's marketing strategy and growth plans
ATS Keywords: Creative Marketing, Paid Social, Meta Ads, Direct Response, Performance Creative, User Acquisition, AI Tools, Scripting, Visual Concepting
ASSUMPTION: The application process for this role is likely to be competitive, so it's important to tailor your application materials to highlight your relevant experience and skills.
🛠️ Tools & Technologies
- AI creative tools (Midjourney, GPT, AI avatars, etc.)
- Meta Ads Manager
- Performance analytics tools (e.g. Google Analytics, Facebook Pixel)
ASSUMPTION: Proficiency in AI creative tools and performance analytics tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- User-centric
Work Style:
- Data-driven
- Creative and innovative
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you approach identifying user pain points and turning them into compelling marketing messages?
- Can you provide an example of a successful creative campaign you've worked on, and how you iterated on it based on performance data?
- How do you balance creativity with data-driven decision making in your marketing strategies?
ASSUMPTION: As a startup, HOLYWATER values innovation, collaboration, and a user-centric approach. Candidates who can demonstrate these values in their work and application materials are likely to be a good fit for the company.
⚠️ Potential Challenges
- Keeping up with the fast-paced and dynamic work environment of a startup
- Balancing creativity with data-driven decision making in marketing strategies
- Managing multiple projects and deadlines simultaneously
- Working with a remote team and collaborating effectively across time zones
ASSUMPTION: While these challenges may present themselves, the dynamic and fast-paced work environment of a startup also offers significant opportunities for growth and innovation.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Performance Marketing Manager position, but with a focus on creative strategy and execution for paid social ads
- Unlike other marketing roles, this position requires a strong understanding of direct response principles and AI-driven creative tools
- Career paths for this role may include advancement to Creative Lead or other leadership positions within the marketing department
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on creative strategy and execution for paid social ads sets it apart.
📝 Sample Projects
- Developing a successful user acquisition campaign for a new product launch
- Conducting A/B testing to optimize ad creative and improve performance
- Analyzing competitor ads and identifying trends to inform creative strategy
ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- How does the team collaborate and make decisions on creative direction and strategy?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking these questions can help you better understand the company's culture, values, and priorities, and determine if the role is a good fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative marketing experience and skills
- Prepare examples of your past creative work and how it drove results
- Prepare questions to ask about the company's marketing strategy and growth plans
- Follow up with the hiring manager within a week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
