G

Creative Marketing Manager (Attainify)

Genesis
Full-time
Remote
Worldwide
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Creative Marketing Manager (Attainify)

πŸ”Ή Company: Genesis

πŸ”Ή Location: Ukraine

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (with all-inclusive offices in Kyiv and Warsaw)

πŸš€ Job Overview

Key aspects of this role include:

  • Owning the entire performance creative process for Meta paid social
  • Conducting creative research and strategy to identify trends and user pain points
  • Producing high-performing hooks, scripts, and copy for static and video ads
  • Analyzing performance data to identify patterns and drive creative iterations
  • Collaborating with the User Acquisition Manager to iterate on creative strategies

ASSUMPTION: This role requires a strong understanding of direct response principles, content structure, and scroll behavior. It also demands proficiency in scripting, visual concepting, and using AI creative tools.

πŸ“‹ Key Responsibilities

βœ… Own the entire performance creative process for Meta paid social, from research to execution

βœ… Conduct creative research and strategy to identify trends and user pain points

βœ… Produce high-performing hooks, scripts, and copy for static and video ads

βœ… Analyze performance data to identify patterns and drive creative iterations

βœ… Collaborate with the User Acquisition Manager to iterate on creative strategies

ASSUMPTION: This role requires a strong analytical mindset and the ability to work well with data. It also demands excellent communication skills to collaborate effectively with designers and editors.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 2+ years in creative marketing for paid social, especially Meta

Required Skills:

  • Fluency in direct response principles, content structure, and scroll behavior
  • Skilled in scripting, visual concepting, and briefing designers/editors
  • Comfortable using AI creative tools (Midjourney, GPT, AI avatars, etc.)
  • Analytical and insight-driven mindset
  • English level: B2+

Preferred Skills:

  • Experience with AI-driven creative tools
  • Familiarity with user acquisition strategies

ASSUMPTION: While not explicitly stated, experience with AI-driven creative tools and user acquisition strategies would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $45,000 and $70,000 per year, based on industry standards for a Marketing Manager with 2-5 years of experience in Ukraine.

Benefits:

  • Personal development focus with access to internal trainings
  • All-inclusive offices in Kyiv and Warsaw with lunches, walking desks, silent focus rooms, and more

Working Hours: Full-time position with standard working hours, but with the flexibility to work remotely on occasion.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Technology, Information and Media

Company Size: 51-200 employees

Founded: 2020

Company Description:

  • HOLYWATER is a tech company that creates personalized worlds for 30+ million users worldwide
  • They develop and publish personalized books, audiobooks, interactive stories, and video series by combining creators’ imagination with AI’s efficiency

Company Specialties:

  • Personalized content
  • AI-driven publishing
  • User engagement

Company Website: holywater.tech

ASSUMPTION: As a startup, HOLYWATER offers a dynamic and fast-paced work environment with opportunities for growth and innovation.

πŸ“Š Role Analysis

Career Level: Mid-level Marketing Manager

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: On-site with all-inclusive offices in Kyiv and Warsaw, but with the flexibility to work remotely on occasion

Growth Opportunities:

  • Clear growth path to Creative Lead based on results
  • Opportunities to work with top experts from Ukraine and worldwide

ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path to a leadership position.

🌍 Location & Work Environment

Office Type: All-inclusive offices in Kyiv and Warsaw

Office Location(s): Kyiv and Warsaw

Geographic Context:

  • Kyiv is the capital and most populous city of Ukraine, with a vibrant tech industry
  • Warsaw is the capital and largest city of Poland, with a thriving business environment

Work Schedule: Standard full-time working hours with the flexibility to work remotely on occasion

ASSUMPTION: The all-inclusive offices in Kyiv and Warsaw provide a supportive and engaging work environment for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the Hiring Manager
  • On-site or virtual interview with the team
  • Final decision and offer

Key Assessment Areas:

  • Creativity and innovation in marketing strategies
  • Analytical skills and data-driven decision making
  • Communication and collaboration skills
  • Alignment with company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight your creative marketing experience and skills
  • Provide examples of your past creative work and how it drove results
  • Prepare questions to ask about the company's marketing strategy and growth plans

ATS Keywords: Creative Marketing, Paid Social, Meta Ads, Direct Response, Performance Creative, User Acquisition, AI Tools, Scripting, Visual Concepting

ASSUMPTION: The application process for this role is likely to be competitive, so it's important to tailor your application materials to highlight your relevant experience and skills.

πŸ› οΈ Tools & Technologies

  • AI creative tools (Midjourney, GPT, AI avatars, etc.)
  • Meta Ads Manager
  • Performance analytics tools (e.g. Google Analytics, Facebook Pixel)

ASSUMPTION: Proficiency in AI creative tools and performance analytics tools is essential for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • User-centric

Work Style:

  • Data-driven
  • Creative and innovative
  • Collaborative and team-oriented

Self-Assessment Questions:

  • How do you approach identifying user pain points and turning them into compelling marketing messages?
  • Can you provide an example of a successful creative campaign you've worked on, and how you iterated on it based on performance data?
  • How do you balance creativity with data-driven decision making in your marketing strategies?

ASSUMPTION: As a startup, HOLYWATER values innovation, collaboration, and a user-centric approach. Candidates who can demonstrate these values in their work and application materials are likely to be a good fit for the company.

⚠️ Potential Challenges

  • Keeping up with the fast-paced and dynamic work environment of a startup
  • Balancing creativity with data-driven decision making in marketing strategies
  • Managing multiple projects and deadlines simultaneously
  • Working with a remote team and collaborating effectively across time zones

ASSUMPTION: While these challenges may present themselves, the dynamic and fast-paced work environment of a startup also offers significant opportunities for growth and innovation.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager or Performance Marketing Manager position, but with a focus on creative strategy and execution for paid social ads
  • Unlike other marketing roles, this position requires a strong understanding of direct response principles and AI-driven creative tools
  • Career paths for this role may include advancement to Creative Lead or other leadership positions within the marketing department

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on creative strategy and execution for paid social ads sets it apart.

πŸ“ Sample Projects

  • Developing a successful user acquisition campaign for a new product launch
  • Conducting A/B testing to optimize ad creative and improve performance
  • Analyzing competitor ads and identifying trends to inform creative strategy

ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

  • Can you describe the company's marketing strategy and how this role fits into it?
  • How does the team collaborate and make decisions on creative direction and strategy?
  • What opportunities are there for professional development and growth within the marketing department?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking these questions can help you better understand the company's culture, values, and priorities, and determine if the role is a good fit for you.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your creative marketing experience and skills
  • Prepare examples of your past creative work and how it drove results
  • Prepare questions to ask about the company's marketing strategy and growth plans
  • Follow up with the hiring manager within a week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.