Creative Marketing Strategist - Paid Social (Canada)

📌 Core Information

🔹 Job Title: Creative Marketing Strategist - Paid Social (Canada)

🔹 Company: Motion

🔹 Location: Canada (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-04-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Conducting continuous market research to generate fresh ideas
• Crafting detailed, hypothesis-driven briefs for static ad batches
• Designing 30-50 static ad concepts each week for Meta (Facebook and Instagram)
• Leveraging insights to optimize future ad batches and overall creative strategy
• Embracing a startup mentality, working independently, and collaborating with talented people

ASSUMPTION: This role requires a strong creative mindset, excellent copywriting skills, and a deep understanding of consumer behavior. It's ideal for someone who thrives in a fast-paced, high-learning environment and enjoys the autonomy to work independently.

📋 Key Responsibilities

✅ Conduct continuous market research to generate fresh ideas, new angles, and formats for copy

✅ Craft detailed, hypothesis-driven briefs for static ad batches, with each batch testing different hypotheses

✅ Design 30-50 static ad concepts each week for Meta (Facebook and Instagram) using tools like Canva or Figma

✅ Leverage insights from testing to inform and optimize future ad batches and overall creative strategy

✅ Work with a talented team, embracing challenges, and appreciating the autonomy to work independently

ASSUMPTION: This role involves a high degree of creativity, attention to detail, and the ability to work efficiently under tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field (or equivalent experience)

Experience: At least 2 years of experience working in performance marketing on the creative side

Required Skills:

• Strong copywriting skills with a native-level command of English and excellent grammar
• Hyperactive social media user, preferably Instagram and TikTok
• Design skills using tools like Canva and Figma
• Understanding of consumer behavior and psychology
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience working in an advertising agency
• Fluency in additional languages

ASSUMPTION: While a degree in a related field is preferred, equivalent experience and a strong portfolio will also be considered.

💰 Compensation & Benefits

Salary Range: USD $48k-60k/year (provided by the company)

Benefits:

• Join a world-class team working towards building a unicorn
• Enthusiasm and transparency are core values
• Opportunities for promotion and career growth
• Fully remote work with flexible working hours

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is based on the company's listing and is typical for a role of this level in the marketing industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on project management and team collaboration tools

Company Size: 51-200 employees (mid-sized company)

Founded: 2019 (relatively young company)

Company Description:

• Motion's AI Project Manager maximizes efficiency, eliminates busywork, creates visibility & accountability, and reduces stress for every team.
• The company operates with enthusiasm and transparency as core values.
• Motion is committed to creating a diverse and inclusive workplace.

Company Specialties:

• Project Management
• Work Management
• Team Collaboration

Company Website: www.usemotion.com

ASSUMPTION: Motion is a growing company with a strong focus on innovation and employee development. Its mid-sized team allows for close collaboration and opportunities for career growth.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and promotion

Reporting Structure: This role reports directly to the Creative Lead, Olesya

Work Arrangement: Fully remote with flexible working hours

Growth Opportunities:

• Promotion opportunities within the marketing department
• Career growth into management or leadership roles
• Expanding skills and knowledge in performance marketing and creative strategy

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given the company's rapid growth and commitment to employee development.

🌍 Location & Work Environment

Office Type: Fully remote (no physical office)

Office Location(s): Canada (remote work)

Geographic Context:

• Canada has a diverse and multicultural population, with a strong focus on work-life balance
• Remote work allows for flexibility and the ability to work from various locations within Canada
• Canada offers a high quality of life, with access to excellent healthcare and education

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The fully remote work environment offers a high degree of flexibility and work-life balance, while also providing the opportunity to work with a diverse and talented team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager, Olesya
• Creative challenge or test
• Final interview with the team

Key Assessment Areas:

• Creativity and copywriting skills
• Understanding of consumer behavior and psychology
• Design skills and ability to work with tools like Canva and Figma
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight your creative skills, marketing experience, and understanding of consumer behavior
• Include a portfolio or examples of your previous work, if applicable
• Prepare for the creative challenge or test by brainstorming fresh ideas and unique angles for copy

ATS Keywords: Copywriting, consumer behavior, social media, design, performance marketing, creativity, market research, testing, optimization

ASSUMPTION: The interview process will focus on assessing your creative skills, understanding of consumer behavior, and ability to work independently and manage multiple projects.

🛠️ Tools & Technologies

• Canva
• Figma
• Meta (Facebook and Instagram) Ads Manager

ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Enthusiasm
• Transparency
• Collaboration

Work Style:

• Autonomous and independent work
• Fast-paced and high-learning environment
• Focus on continuous improvement and optimization

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-learning environment?
• Are you comfortable working independently and managing multiple projects?
• Do you embrace challenges and appreciate the autonomy to work creatively?

ASSUMPTION: Candidates who align with Motion's core values and work style will be the best fit for this role. Self-assessment questions help applicants determine if they are a good match for the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and tight deadlines
• Working independently and staying motivated in a remote environment
• Keeping up with the fast-paced nature of the performance marketing industry
• Adapting to a startup mentality and embracing change

ASSUMPTION: These challenges can be overcome with strong time management skills, self-motivation, and a willingness to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on continuous market research and hypothesis-driven testing
• Industry-specific context: The performance marketing industry is fast-paced and constantly evolving, requiring candidates to stay up-to-date with the latest trends and best practices
• Career path comparison: This role offers opportunities for growth into management or leadership positions within the marketing department

ASSUMPTION: This role requires a unique combination of creativity, analytical thinking, and strong communication skills, making it distinct from other marketing roles.

📝 Sample Projects

• Developing a series of static ads for a social media campaign, testing different hypotheses and optimizing based on performance
• Conducting market research to identify new angles and formats for copy, and presenting findings to the team
• Collaborating with the creative team to brainstorm and execute innovative ad concepts

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and creative challenges of this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does Motion support the professional development and growth of its employees?
• What is the team structure, and how does this role collaborate with other departments?
• How does Motion measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?

ASSUMPTION: These questions help applicants better understand the role's context, the company's goals, and the opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative skills, marketing experience, and understanding of consumer behavior
• Prepare for the creative challenge or test by brainstorming fresh ideas and unique angles for copy
• Follow up with the hiring manager, Olesya, one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.