📌 Core Information
🔹 Job Title: Creative Marketing Team Lead - Mat Leave Replacement
🔹 Company: Lightricks
🔹 Location: Jerusalem, Israel
🔹 Job Type: Temporary
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Guiding and collaborating with a creative team to produce impactful B2B marketing assets
- Providing hands-on creative direction and mentorship
- Championing the integration of AI tools to enhance workflows and creative output
- Creating and maintaining branded assets that support Popular Pays’ evolving identity
- Leading the creative aspects of production efforts and analyzing creative performance
ASSUMPTION: This role requires a balance of creative leadership and hands-on design work, with a focus on B2B marketing and AI integration.
📋 Key Responsibilities
✅ Guide and collaborate with a growing creative team to produce impactful B2B marketing assets across digital channels, aligned with business goals.
✅ Provide hands-on creative direction and mentorship, helping maintain quality, consistency, and alignment with brand guidelines.
✅ Champion the integration of AI tools to enhance workflows and creative output.
✅ Create and maintain branded assets that support Popular Pays’ evolving identity, while working within the larger Lightricks brand system.
✅ Lead the creative aspects of production efforts — from shaping concepts and shot lists to collaborating with directors and production crews on shoots for ads, case studies, and other brand materials.
✅ Partner with performance, content, and marketing stakeholders to translate goals into clear, creative briefs.
✅ Analyze creative performance and drive optimization projects that are grounded in data and results.
ASSUMPTION: This role involves a mix of creative leadership, team management, and hands-on design work, with a focus on B2B marketing and AI integration.
🎯 Required Qualifications
Education: Bachelor’s degree in graphic design or a related field.
Experience: 3+ years of experience in digital campaign design, especially in B2B or performance marketing environments.
Required Skills:
- Strong design and motion skills with a focus on storytelling and performance
- Experience leading or mentoring creatives, even in small team settings, with a hands-on approach
- Practical experience with branded video productions, including collaboration with production teams, directors, and post-production professionals
- Deep understanding of design principles, motion graphics, and content creation for digital platforms
- Familiarity with AI tools and workflows, including image generation platforms and large language models to support creative ideation, automation, and efficiency
- Comfortable working in a fast-paced, data-driven environment with evolving priorities
- Excellent communication skills in English, both written and verbal
- Proactive, detail-oriented mindset with a passion for creating high-impact marketing visuals
Preferred Skills:
- Experience with influencer marketing or creator partnerships
- Familiarity with the Lightricks brand and product suite
ASSUMPTION: Given the temporary nature of this role, candidates with a strong portfolio and relevant experience may be considered even if they don't meet all the preferred qualifications.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ₪25,000 - ₪35,000 per month, based on industry standards for a marketing team lead role in Jerusalem with 2-5 years of experience.
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Lightricks apps
- Professional development opportunities
Working Hours: Full-time, 40 hours per week, with flexible hours and the possibility of remote work for specific tasks.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Lightricks operates in the software development industry, focusing on digital content creation, image processing, and AI-powered tools for creators and businesses.
Company Size: Lightricks has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Lightricks was founded in 2013, with a mission to bridge the gap between imagination and creation by bringing cutting-edge technology to creative and business spaces.
Company Description:
- Lightricks is an AI-first company that revolutionizes visual content creation through its AI-powered photo and video generation models
- The company's apps, including Facetune, Photoleap, Videoleap, and LTX Studio, empower creators and brands to leverage the latest research breakthroughs
- Popular Pays, Lightricks' influencer marketing platform, enables creators to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships
Company Specialties:
- Digital content creation
- Image processing
- Digital software engineering
- iOS & Android applications
- UX/UI design
- Research & development
- Marketing analytics
- Computer vision
- Mobile development
- Computer graphics
Company Website: http://www.lightricks.com
ASSUMPTION: Lightricks is a well-established company in the digital content creation space, with a strong focus on AI and innovation.
📊 Role Analysis
Career Level: This role is a temporary team lead position, offering an opportunity to gain experience in creative marketing leadership and AI integration.
Reporting Structure: The temporary team lead will report directly to the marketing manager and collaborate closely with the creative team and other stakeholders.
Work Arrangement: This role is on-site, with flexible hours and the possibility of remote work for specific tasks.
Growth Opportunities:
- Gain experience in creative marketing leadership and team management
- Develop skills in AI integration and workflow optimization
- Contribute to the visual presence of Popular Pays and the broader Lightricks brand
- Potential full-time opportunities within the company after the temporary period
ASSUMPTION: This temporary role offers a unique opportunity to gain experience in creative marketing leadership and AI integration within a well-established company.
🌍 Location & Work Environment
Office Type: Lightricks' office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Professor Racah, Jerusalem, Jerusalem 9190401, IL
Geographic Context:
- Jerusalem is a vibrant, multicultural city with a rich history and a thriving tech industry
- The office is located in the heart of Jerusalem's tech hub, offering easy access to amenities and public transportation
- Jerusalem offers a high quality of life, with a mix of urban and outdoor activities, cultural events, and historical sites
Work Schedule: Full-time, 40 hours per week, with flexible hours and the possibility of remote work for specific tasks.
ASSUMPTION: The work environment at Lightricks is collaborative, innovative, and focused on driving creativity and results.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Creative challenge or case study presentation
- Final interview with the marketing manager and creative team members
Key Assessment Areas:
- Creative portfolio and showreel
- Problem-solving skills and creative thinking
- Communication and presentation skills
- Understanding of B2B marketing and AI integration
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your design and motion skills, with a focus on storytelling and performance
- Be ready to discuss your experience with AI tools and workflows, and how you've integrated them into your creative process
- Research Lightricks and Popular Pays to demonstrate your understanding of the company and its products
ATS Keywords: B2B marketing, creative direction, team leadership, AI tools, digital campaigns, performance marketing, storytelling, motion graphics, video production, brand identity, data analysis
ASSUMPTION: The application process for this role may involve creative challenges or case studies to assess the candidate's skills and fit for the position.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- AI tools: image generation platforms, large language models, and other AI-driven workflows
- Project management tools (e.g., Asana, Trello, Jira)
- Social media platforms (LinkedIn, Meta, Google)
ASSUMPTION: The specific AI tools and platforms used by Lightricks may vary, and candidates should be open to learning and integrating new tools into their workflows.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Collaboration
- Customer focus
- Integrity
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with Lightricks' company values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a fast-paced, data-driven environment with evolving priorities?
- How do you approach integrating AI tools into your creative workflows, and how have you done so in the past?
ASSUMPTION: Lightricks values candidates who are creative, collaborative, and adaptable, with a strong focus on driving results and innovation.
⚠️ Potential Challenges
- Managing a small creative team with varying levels of experience and expertise
- Balancing hands-on creative work with leadership and mentoring responsibilities
- Integrating AI tools into workflows and driving adoption across the team
- Adapting to the fast-paced, evolving priorities of a growing tech company
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and adaptability skills, as well as a passion for driving creativity and results.
📈 Similar Roles Comparison
- Unlike other creative marketing roles, this position focuses specifically on B2B marketing and AI integration within the context of an influencer marketing platform
- This role offers an opportunity to gain experience in creative marketing leadership and AI integration within a well-established company in the digital content creation space
- Career progression may involve moving into a full-time role within the company after the temporary period, with potential growth opportunities in creative marketing, AI integration, or other related fields
ASSUMPTION: This role is unique in its focus on B2B marketing and AI integration within the context of an influencer marketing platform, offering a valuable opportunity for candidates looking to gain experience in these areas.
📝 Sample Projects
- Developing a series of animated explainer videos to showcase the features and benefits of Popular Pays' influencer marketing platform
- Creating a set of branded templates and guidelines for social media posts, ads, and other marketing materials to ensure consistency and alignment with the Lightricks brand
- Designing and producing a case study video to highlight the success of a recent influencer marketing campaign, showcasing the creative and strategic aspects of the project
ASSUMPTION: These sample projects are intended to illustrate the types of creative and strategic challenges the candidate may face in this role, and are not meant to be exhaustive or prescriptive.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Popular Pays and Lightricks?
- What are the key priorities for the creative team in the first 30, 60, and 90 days in this role?
- How does Lightricks support the professional development and growth of its employees, particularly in the areas of creative marketing and AI integration?
- What are the biggest challenges facing the creative team currently, and how can this role help address them?
- How does Lightricks measure the success of its creative marketing efforts, and how can this role contribute to driving results and improving performance?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your design and motion skills, with a focus on storytelling and performance
- Be ready to discuss your experience with AI tools and workflows, and how you've integrated them into your creative process
- Research Lightricks and Popular Pays to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
