📌 Core Information
🔹 Job Title: Creative (Midweight) - Earned/PR
🔹 Company: Burson
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time, Hybrid (4 days in office)
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Crafting innovative, earned-first campaigns for global brands
- Collaborating with cross-functional teams to develop big ideas
- Presenting ideas with clarity and energy to clients and stakeholders
- Contributing to new business efforts and creative culture
ASSUMPTION: This role requires a strong understanding of current trends, social media, and youth culture to create relevant and engaging campaigns.
📋 Key Responsibilities
✅ Dreaming up big ideas from insight to execution across earned, social, digital, experiential, and influencer channels
✅ Collaborating with strategists, producers, and PR leads to create unmissable work
✅ Presenting ideas with clarity and energy to clients and stakeholders
✅ Participating in new business and championing creative culture
✅ Contributing to the full spectrum of creative needs, from crafting social copy to visualising art direction and developing stellar pitch decks.
ASSUMPTION: This role involves working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Communications, Marketing, or a related discipline)
Experience: 2-5 years of experience in a creative agency, with a focus on earned media and PR
Required Skills:
- Previous creative agency experience
- A portfolio of headline-making ideas and culture-shaping work
- A great collaborator with a positive attitude
- Confidence presenting ideas to clients and stakeholders
- A sharp instinct for culture with a deep understanding of current trends, social media, and youth culture
- Ability to thrive in a fast-paced environment
- Understanding of PR and earned media principles
- Experience within a PR agency
- Familiarity with creative software (e.g., Adobe Creative Suite)
Preferred Skills:
- Experience working on global brand campaigns
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the location of the office.
💰 Compensation & Benefits
Salary Range: £28,000 - £35,000 per year (Based on industry standards for mid-level creatives in London)
Benefits:
- 25 days holiday per year, rising to 30 days after 7 years of service
- Flexible public holidays
- Group life assurance scheme (4x basic salary)
- Discounted dental and travel insurance
- Full access to Headspace app
- Westfield Health Cash Plan
- Matched pension contributions
- Comprehensive private medical care
- Enhanced maternity and paternity schemes (after one year of service)
Working Hours: Full-time, 9:00 AM - 5:30 PM (with a 30-minute lunch break), Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level creatives in the London area. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Burson is a global leader in communications, specializing in creating value for clients through reputation. They reinvent how reputation creates competitive advantage for their clients, enabling them to lead today and far into the future.
Company Size: Burson is a large company with over 5,000 employees worldwide. This size offers opportunities for growth, collaboration, and exposure to diverse projects.
Founded: Burson was founded in 1953 and has since grown into a global communications leader, with offices in over 40 countries.
Company Description:
- Burson is the global leader in communications, purpose-built to create value for its clients through reputation.
- The company reinvents how reputation creates competitive advantage for its clients, so they can lead today and far into the future.
- Burson employs over 450 people in the UK, with stunning Southwark offices running over two floors as part of the larger WPP Campus, Rose Court.
Company Specialties:
- Public Relations and Communications Services
- Global Communications Leadership
- Reputation Management
Company Website: www.bursonglobal.com
ASSUMPTION: Burson's global presence and extensive client roster offer applicants the opportunity to work on high-profile campaigns and gain international experience.
📊 Role Analysis
Career Level: This role is suitable for mid-level creatives with 2-5 years of experience in a creative agency, seeking to advance their career in earned media and PR.
Reporting Structure: The Creative (Midweight) - Earned/PR role reports directly to the Creative Director or a senior member of the creative team.
Work Arrangement: This is a hybrid role, with employees required to be in the office for four days a week. The remaining day(s) can be worked remotely.
Growth Opportunities:
- Progression to senior creative roles within the agency
- Expansion of skills and expertise through working on diverse campaigns
- Potential to work on global brand campaigns and gain international experience
ASSUMPTION: Burson's commitment to professional development and growth opportunities makes it an attractive choice for ambitious creatives looking to advance their careers.
🌍 Location & Work Environment
Office Type: Burson's London office is located in Southwark, part of the larger WPP Campus, Rose Court. The office spans two floors and offers stunning views of the city, as well as a beautiful roof terrace and a bar/restaurant area for client meetings and socialising.
Office Location(s): 101-103 Wandsworth Road, London SW8 2LG, United Kingdom
Geographic Context:
- The Southwark area is known for its vibrant arts and culture scene, with numerous galleries, museums, and theaters nearby.
- Southwark is well-connected by public transportation, with multiple tube and overground stations nearby.
- The area offers a diverse range of dining, shopping, and entertainment options.
Work Schedule: Full-time, Monday to Friday, with a hybrid work arrangement (4 days in the office, 1-2 days remote)
ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing them to collaborate and build relationships in the office while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Creative challenge or test
- In-person or video interview with the hiring manager and/or creative team
- Final interview with the Creative Director or another senior member of the creative team
Key Assessment Areas:
- Portfolio presentation and discussion
- Cultural fit and alignment with Burson's values
- Problem-solving skills and creative thinking
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your best work and explaining your creative process
- Research Burson's clients and campaigns to demonstrate your understanding of the agency's work
- Practice presenting your ideas clearly and confidently
ATS Keywords: Creative, Midweight, Earned, PR, Campaigns, Global Brands, Trends, Social Media, Youth Culture, Collaboration, Presentation, New Business, Creative Culture
ASSUMPTION: Burson uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being shortlisted.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Social media platforms (Twitter, Instagram, Facebook, LinkedIn)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with industry-standard creative software and tools is essential for this role, as they are used daily to create and present ideas.
👔 Cultural Fit Considerations
Company Values:
- Creativity: We believe in the power of bold ideas to transform businesses and brands
- Collaboration: We work together to achieve exceptional results for our clients
- Integrity: We act with honesty and transparency in all that we do
Work Style:
- Fast-paced and dynamic environment
- Collaborative and inclusive team culture
- Focus on continuous learning and professional development
Self-Assessment Questions:
- How do your creative ideas align with Burson's commitment to bold, transformative thinking?
- How do you approach collaboration with diverse teams, and how have you handled conflicts or differing opinions in the past?
- How do you stay up-to-date with current trends and youth culture, and how do you incorporate this knowledge into your creative work?
ASSUMPTION: Burson's values and work style require candidates who are creative, collaborative, and adaptable, with a strong work ethic and a commitment to continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to the hybrid work arrangement and balancing remote and in-office work
- Developing ideas that resonate with diverse global audiences
- Navigating Burson's large and complex organization
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Compared to other mid-level creative roles in PR agencies, this position offers a unique opportunity to work on global brand campaigns and gain international experience
- Burson's global presence and extensive client roster set it apart from smaller, regional agencies
- This role offers a clear career path for mid-level creatives seeking to advance their careers in earned media and PR
ASSUMPTION: While Burson's size and global presence offer unique opportunities, they also present challenges in terms of navigating a large organization and managing multiple projects and stakeholders.
📝 Sample Projects
- Developing a social media campaign to launch a new product for a global tech brand
- Creating an influencer marketing strategy to raise awareness of a charity's cause among young adults
- Designing a PR stunt to generate media coverage and buzz for a new restaurant opening
ASSUMPTION: These sample projects demonstrate the range of creative challenges and opportunities available in this role, from strategic planning and execution to creative concept development and delivery.
❓ Key Questions to Ask During Interview
- Can you describe the creative process for a recent campaign, from brief to execution?
- How does the creative team collaborate with other departments, such as strategy and production?
- What opportunities are there for professional development and growth within the creative team?
- How does Burson support work-life balance for its employees?
- What is the typical timeline for a creative project, from brief to delivery?
ASSUMPTION: These questions demonstrate your interest in the role and the agency, while also providing valuable insights into the creative process and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Burson careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your best work and explaining your creative process
- Research Burson's clients and campaigns to demonstrate your understanding of the agency's work
- Practice presenting your ideas clearly and confidently
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
