🔹 Job Title: Creative Optimisation Manager
🔹 Company: Xero
🔹 Location: San Mateo, California, United States
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Remote OK)
Key aspects of this role include:
ASSUMPTION: This role requires a strong balance of analytical and creative skills, with a focus on driving conversions and user engagement through data-driven optimisation strategies.
✅ Develop and execute a comprehensive creative optimisation strategy to increase conversions, revenue, and user engagement across Social, Display, TikTok, and other channels
✅ Work in partnership with the Creative Hub to develop a scalable process for continuously producing and testing high-performing creatives at scale
✅ Analyze and interpret data from A/B tests and other creative efforts to make data-driven recommendations on future tests and creative development roadmaps
✅ Collaborate with Product Marketing and Regional Marketing teams to align creative optimisation efforts with regional and GTM campaigns
✅ Stay up-to-date with industry trends and emerging ad creative best practices
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to effectively work with various teams and stakeholders.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience working in/across the Digital Marketing space, with direct testing and platform performance experience
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in a digital agency or creative agency may have an advantage in this role due to their exposure to various clients and projects.
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-senior level marketing role in the San Francisco Bay Area)
Benefits:
Working Hours: Full-time (40 hours/week) with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the San Francisco Bay Area. Actual compensation may vary based on factors such as experience and performance.
Industry: Xero is a leading global small business platform with a core focus on accounting software. They operate in a competitive market, serving over 4.2 million subscribers worldwide.
Company Size: Xero has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Xero was founded in 2006 in New Zealand and has since expanded to multiple locations across the globe.
Company Description:
Company Specialties:
Company Website: http://www.xero.com
ASSUMPTION: Xero's focus on small businesses and their commitment to providing user-friendly accounting software make it an attractive employer for marketing professionals seeking to make an impact in the SMB space.
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Creative Optimisation Manager will report directly to the Head of Performance Marketing and work closely with various teams, including the Creative Hub, Product Marketing, and Regional Marketing.
Work Arrangement: This role is on-site with remote work arrangements available. Employees can expect a flexible work environment with opportunities for remote work.
Growth Opportunities:
ASSUMPTION: The Creative Optimisation Manager role offers significant growth potential, as Xero continues to expand its global footprint and invest in its marketing capabilities.
Office Type: Xero's San Mateo office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1615 Platte St, 4th Floor, Denver, Colorado 80202, US
Geographic Context:
Work Schedule: Full-time (40 hours/week) with flexible working arrangements, allowing for a healthy work-life balance.
ASSUMPTION: The San Mateo office provides a modern and collaborative work environment, with ample opportunities for professional growth and networking in the vibrant San Francisco Bay Area.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Creative Optimisation, Data Analysis, A/B Testing, Ad Platforms, Ad Creative, Analytical Skills, Communication Skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical, creative, and communication skills, as well as their cultural fit with Xero's values.
ASSUMPTION: The Creative Optimisation Manager will be expected to have a strong working knowledge of various ad platforms and data analysis tools to effectively perform their role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Successful candidates for this role will demonstrate a strong cultural fit with Xero's values and be comfortable working in a collaborative, data-driven environment.
ASSUMPTION: The Creative Optimisation Manager role presents unique challenges that require strong communication, prioritisation, and adaptability skills.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing or creative optimisation positions, with a focus on driving acquisition efficiency through data-driven strategies.
ASSUMPTION: The Creative Optimisation Manager will be involved in various projects that require a strong balance of creative and analytical skills, with a focus on driving results through data-driven optimisation strategies.
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Xero's company culture and growth opportunities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.