📌 Core Information
🔹 Job Title: Creative Performance Lead
🔹 Company: Guardio
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: June 9, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and inspiring a creative team to drive user acquisition through engaging ads
- Creating winning video and static ads that fuel Guardio’s growth and optimize media spend
- Building creative systems and automation to maximize output and diversity
- Mastering data-driven decisions and iterative performance improvements
- Collaborating with cross-functional teams to ensure seamless alignment and optimized outcomes
ASSUMPTION: This role requires a creative visionary with a strong performance marketing background, capable of leading a team and driving results through data-driven creativity.
📋 Key Responsibilities
✅ Lead, mentor, and inspire an internal creative team of 4 and an external creative operation of 4-5 people
✅ Create winning video and static ads that fuel Guardio’s explosive growth and enable aggressive media spend scaling, with explicit focus on ROI and iterative performance improvements
✅ Dream, design, and implement systems and automation logics to maximize creative output quantity and diversity
✅ Continuously analyze performance data, establish robust feedback loops, and drastically improve creative quality through iterative testing and data-driven refinements
✅ Foster a team culture passionate about experimentation, relentless improvement, and pushing creative boundaries
✅ Closely collaborate with diverse internal teams, including UA, product growth, data analytics, influencers, and design teams, to ensure seamless alignment and optimized outcomes
ASSUMPTION: This role requires a strong understanding of creative performance and business data to guide strategic decisions and drive team success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: Proven experience of 6+ years in a creative background (video editing, design) evolving into a data-driven, performance-oriented role
Required Skills:
- Deep hands-on familiarity with platforms like Meta Ads Manager, TikTok, YouTube, Foreplay, Google Sheets, and related analytics tools
- Proven hands-on experience editing videos using Adobe Premiere Pro and After Effects
- Comfort interpreting creative performance and business data to guide strategic decisions
- Excellent interpersonal skills, a positive attitude, and the ability to thrive in a collaborative environment
- A genuine passion for testing, automation, and creative innovation
- Agility, proactive attitude, hunger for growth, and the ambition to dream big—then deliver even bigger
Preferred Skills:
- Experience in the cybersecurity industry
- Fluency in Hebrew
ASSUMPTION: Candidates with a strong creative background and a proven track record in performance marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in Israel, the estimated salary range is ₪25,000 - ₪40,000 per month (gross). Final offer will depend on the candidate's qualifications and experience.
Benefits:
- Health insurance
- Retirement plan
- Flexible work hours
- Remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Guardio operates in the competitive cybersecurity industry, focusing on protecting individuals and small businesses from online threats like phishing scams and financial fraud.
Company Size: Guardio is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Guardio was founded in 2018, making it a relatively young and fast-growing company.
Company Description:
- Guardio develops tools and products to combat modern web and browser threats
- The Guardio extension now protects over 1 million users from phishing, scams, and malicious extensions
- The team blends deep cybersecurity expertise, product, and marketing to bring Guardio protection to as many individuals and SMBs as possible, all while providing a slick and easy user experience
Company Specialties:
- Browser security
- Phishing protection
- User acquisition and growth
- Cybersecurity product development
Company Website: guard.io
ASSUMPTION: Guardio's focus on user acquisition and growth makes this role a critical part of the company's success.
📊 Role Analysis
Career Level: This role is suitable for a mid-senior level professional with 5-10 years of experience in a creative performance marketing role.
Reporting Structure: The Creative Performance Lead will report directly to the Head of Growth and will oversee an internal creative team of 4 and an external creative operation of 4-5 people.
Work Arrangement: This role offers remote work options, with flexible hours and the ability to work from anywhere in Israel.
Growth Opportunities:
- As Guardio continues to grow, there will be opportunities for the Creative Performance Lead to expand their team and take on more responsibilities
- Successful candidates may have the opportunity to progress into a leadership or management role within the growth team
ASSUMPTION: This role offers significant growth potential for the right candidate, as Guardio continues to expand its user base and market share.
🌍 Location & Work Environment
Office Type: Guardio has a physical office in Tel Aviv, but this role can be performed remotely from anywhere in Israel.
Office Location(s): Menahem Begin 144a, Tel Aviv, Center, IL
Geographic Context:
- Israel has a thriving tech industry, with a strong focus on cybersecurity
- Tel Aviv, in particular, is known for its vibrant startup scene and innovative culture
- The cost of living in Israel is relatively high compared to other countries in the region
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely
ASSUMPTION: The remote work option for this role allows for a better work-life balance and the ability to work from anywhere in Israel.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Take-home creative challenge
- Final interview with the Head of Growth and other team members
Key Assessment Areas:
- Creative portfolio and case studies
- Data-driven decision-making skills
- Team leadership and management skills
- Alignment with Guardio's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your creative performance marketing experience and relevant skills
- Prepare a portfolio showcasing your best creative work and any relevant data-driven campaigns
- Research Guardio's products and mission to demonstrate your enthusiasm for the role and the company
ATS Keywords: Creative Performance, Video Editing, Adobe Premiere Pro, After Effects, Meta Ads Manager, TikTok, YouTube, Foreplay, Google Sheets, Data-Driven Decisions, Team Management, Collaboration, Automation, Creative Innovation, Feedback Analysis, Experimentation, Interpersonal Skills, Agility, Proactivity, Growth Mindset, Strategic Decision Making, Creative Quality Improvement
ASSUMPTION: Guardio's hiring process is designed to assess candidates' creative and analytical skills, as well as their cultural fit within the company.
🛠️ Tools & Technologies
- Adobe Premiere Pro
- Adobe After Effects
- Meta Ads Manager
- TikTok Ads Manager
- YouTube Ads Manager
- Foreplay
- Google Sheets
- Google Analytics
- Asana (project management)
- Slack (team communication)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to create, analyze, and optimize creative content.
👔 Cultural Fit Considerations
Company Values:
- Proactive and innovative
- Data-driven and analytical
- Collaborative and transparent
- User-focused and customer-centric
Work Style:
- Fast-paced and dynamic
- Results-oriented and performance-driven
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable making data-driven decisions and iterating based on performance feedback?
- Do you enjoy collaborating with cross-functional teams and contributing to a shared vision?
- Are you passionate about pushing creative boundaries and driving results through innovative campaigns?
ASSUMPTION: Guardio's culture values proactivity, innovation, and collaboration, making it essential for candidates to demonstrate these qualities during the interview process.
⚠️ Potential Challenges
- Managing a team of creatives with varying levels of experience and expertise
- Balancing creative innovation with data-driven performance optimization
- Keeping up with the fast-paced nature of the digital advertising landscape
- Adapting to the unique challenges and requirements of the cybersecurity industry
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Creative Performance Lead vs. Creative Director: The Creative Performance Lead focuses more on data-driven decision-making and performance optimization, while the Creative Director may have more responsibility for the overall creative vision and brand identity
- Creative Performance Lead vs. Growth Marketing Manager: The Creative Performance Lead is more focused on creative content and performance optimization, while the Growth Marketing Manager may have broader responsibilities for user acquisition, retention, and engagement
- Creative Performance Lead vs. Performance Marketing Manager: The Creative Performance Lead is more focused on creative content and performance optimization, while the Performance Marketing Manager may have broader responsibilities for paid advertising channels, budget allocation, and campaign strategy
ASSUMPTION: Understanding the differences between these related roles can help candidates determine which position is the best fit for their skills and career goals.
📝 Sample Projects
- Developing a series of engaging video ads to promote Guardio's browser extension, with a focus on driving user acquisition and installations
- Creating a data-driven optimization strategy for Guardio's TikTok ad campaigns, with a focus on improving click-through rates and reducing cost per acquisition
- Designing and implementing a system for automated video ad testing and optimization, using machine learning algorithms to maximize performance and efficiency
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the Creative Performance Lead may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall growth strategy?
- How does Guardio approach creative testing and optimization, and what tools do you use for this process?
- What are the biggest challenges facing the creative team currently, and how can this role help address them?
- How does Guardio support the professional development and growth of its employees?
- What is the company's long-term vision for user acquisition and growth, and how does this role contribute to that vision?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative performance marketing experience and relevant skills
- Prepare a portfolio showcasing your best creative work and any relevant data-driven campaigns
- Follow up with Guardio one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
