Creative Performance Strategist

📌 Core Information

🔹 Job Title: Creative Performance Strategist

🔹 Company: HomeBuddy

🔹 Location: Spain (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Spain)

🚀 Job Overview

Key aspects of this role include:

• Developing and conceptualizing engaging advertisement concepts that resonate with the target audience and drive measurable results.
• Managing creative assets and establishing tracking systems to monitor performance across key platforms.
• Collaborating with content creators, influencers, and partners to license or produce high-performing creative assets.
• Planning and executing photo and video shoots, from concept to delivery.
• Conducting competitive research to identify trends and creative strategies.

ASSUMPTION: This role requires a strong creative mindset, analytical skills, and the ability to work independently and collaboratively.

📋 Key Responsibilities

✅ Owning the creative strategy: Develop and conceptualize engaging concepts and ideas for advertisements that resonate with our target audience, align with our brand, and drive measurable results.

✅ Creative library management: Build and maintain our creative asset library, ensuring media buyers and team members have easy access to an organized and up-to-date ad content.

✅ Creative tracking: Establish tracking systems to monitor creative performance, including engagement and conversion rates across key platforms.

✅ Split testing: Run ongoing A/B tests to identify winning creative angles, formats, and combinations.

✅ Sourcing creators and partners: Identify, evaluate, and collaborate with content creators, influencers, and partners to license or produce high-performing creative assets.

✅ Photoshoot & video production: Lead the planning and execution of photo and video shoots, from concept to delivery.

✅ Editing visual content: Edit and polish video and image assets, ensuring platform compatibility.

✅ Competitive research: Regularly research competitor ad libraries, top-performing websites, and platforms to identify trends and creative strategies.

ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience).

Experience: At least 3 years of experience in creative marketing, advertising, or a related field.

Required Skills:

• Proven track record of driving measurable results through creative campaigns.
• Proficiency in video and image editing tools (e.g., Adobe Creative Suite, CapCut, Canva).
• Experience in organizing and maintaining digital asset libraries.
• Familiarity with analytics platforms.
• Experience using AI-powered tools for content creation, ideation, or editing.
• Fluent English for effective communication with partners and stakeholders.

Preferred Skills:

• Previous work in the home improvement or any lead gen industries in the US.
• Experience working with media buying teams.

ASSUMPTION: Candidates with experience in the home improvement industry or working with media buying teams may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on industry standards for mid-level marketing roles in Spain)

Benefits:

• Flexible Schedule
• Paid Vacation
• Sick Leave
• Local Holidays
• Work Equipment Allowance
• Fitness Allowance
• Mental Health Programs
• Paid Training Opportunities

Working Hours: 40 hours per week, with flexible scheduling and the ability to work from anywhere in Spain.

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Spain. The actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: HomeBuddy operates in the marketing services industry, focusing on online advertising, lead generation, and content marketing.

Company Size: HomeBuddy has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: HomeBuddy was founded in 2018 and has since grown to become a leading home improvement platform, connecting homeowners with local, verified contractors across the US.

Company Description:

• HomeBuddy is an online home improvement platform that connects homeowners with local, verified contractors across the US.
• The company focuses on lead quality and long-term partnerships based on trust and mutual success.
• HomeBuddy is a product-first company with a long-term outlook, consistently evolving its platform based on data insights and the most up-to-date tools.

Company Specialties:

• Online Advertising
• Lead Generation
• Social Media Advertising
• Content Marketing

Company Website: https://www.homebuddy.com/contractor

ASSUMPTION: HomeBuddy's focus on lead quality and long-term partnerships indicates a strong commitment to building lasting relationships with both homeowners and contractors.

📊 Role Analysis

Career Level: This role is a mid-level position, requiring at least 3 years of experience in creative marketing, advertising, or a related field.

Reporting Structure: The Creative Performance Strategist will report directly to the Marketing Manager and collaborate with various teams, including media buying, content creation, and sales.

Work Arrangement: This role offers remote work flexibility, with the ability to work from anywhere in Spain.

Growth Opportunities:

• As HomeBuddy continues to grow, there may be opportunities for the Creative Performance Strategist to take on more responsibilities or move into a management role.
• The company offers paid training opportunities, allowing employees to expand their skills and knowledge.

ASSUMPTION: HomeBuddy's focus on growth and employee development indicates strong potential for career advancement within the company.

🌍 Location & Work Environment

Office Type: Remote (HomeBuddy does not have a physical office in Spain)

Office Location(s): N/A

Geographic Context:

• Spain has a Mediterranean climate, with warm summers and mild winters, providing a comfortable work environment year-round.
• The cost of living in Spain is generally lower than in other Western European countries, offering a more affordable work-life balance.
• Spain has a strong cultural focus on work-life balance, with flexible working hours and a focus on personal well-being.

Work Schedule: The work schedule is flexible, with the ability to work from anywhere in Spain and set your own hours within reason.

ASSUMPTION: The remote work arrangement and flexible scheduling offered by HomeBuddy provide a high degree of work-life balance and flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Creative challenge or test
• Final interview with the Marketing Manager

Key Assessment Areas:

• Creativity and strategic thinking
• Portfolio presentation and discussion
• Problem-solving skills
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your creative marketing experience and relevant skills.
• Prepare a portfolio showcasing your best creative work, with a focus on campaigns that drove measurable results.
• Be prepared to discuss your creative process, as well as your ability to work collaboratively and independently.

ATS Keywords: Creative Strategy, Video Editing, Image Editing, Digital Asset Management, Analytics, Content Creation, Collaboration, A/B Testing, Research, Photoshoot Planning, Video Production, Creative Conceptualization, Performance Tracking, Influencer Collaboration, Teamwork, Feedback

ASSUMPTION: HomeBuddy's interview process is designed to assess both creative skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Adobe Creative Suite
• CapCut
• Canva
• Analytics platforms (e.g., Google Analytics)
• AI-powered tools for content creation, ideation, or editing

ASSUMPTION: The specific tools and technologies required for this role may vary based on the candidate's existing skillset and the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Positive atmosphere and teamwork
• Initiative and sharing feedback
• Responsibility and ownership
• Full creative ownership and impact
• Exciting challenges and growth opportunities

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and open to feedback
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in an environment where you have full creative ownership and can see the impact of your ideas on the company's growth?
• Are you comfortable working independently and taking responsibility for solving difficult tasks?
• Do you enjoy collaborating with others and sharing feedback to improve collective efforts?

ASSUMPTION: HomeBuddy values a positive work environment where teamwork, initiative, and responsibility are primary values. Candidates who align with these values are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working remotely and maintaining productivity without direct supervision
• Adapting to a fast-paced, growing company with evolving needs
• Developing creative concepts that resonate with a diverse target audience

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, creativity, and impact on the company's success.

📈 Similar Roles Comparison

• This role is similar to a Creative Marketing Manager or Advertising Strategist, but with a stronger focus on creative strategy and performance tracking.
• In the home improvement industry, this role is unique in its focus on creative performance and lead generation through advertising.
• Career paths for this role may include advancement to a Creative Director or Marketing Manager position, with the opportunity to lead a team and shape the company's creative vision.

ASSUMPTION: This role offers a unique opportunity to combine creative strategy, performance tracking, and lead generation in the home improvement industry.

📝 Sample Projects

• Developing a creative campaign to generate leads for a specific home improvement service, with measurable results and a clear return on investment.
• Conducting competitive research to identify trends and creative strategies in the home improvement industry, and implementing those insights into HomeBuddy's advertising efforts.
• Collaborating with content creators, influencers, and partners to license or produce high-performing creative assets that drive engagement and conversions.

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop creative strategies, conduct research, and collaborate with external partners to drive measurable results.

❓ Key Questions to Ask During Interview

• Can you describe the creative process for developing and testing new advertisement concepts?
• How does the marketing team collaborate with other departments, such as sales and content creation?
• What are the most important qualities and skills for success in this role, according to the Marketing Manager?
• How does HomeBuddy support the professional growth and development of its employees?
• What are the biggest challenges facing the marketing team in the coming months, and how can this role help address them?

ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role, the company's culture, and the team's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative marketing experience and relevant skills.
• Prepare a portfolio showcasing your best creative work, with a focus on campaigns that drove measurable results.
• Be prepared to discuss your creative process, as well as your ability to work collaboratively and independently.
• Follow up with HomeBuddy one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.