📌 Core Information
🔹 Job Title: Creative Practice Associate Manager
🔹 Company: TD
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving world-class creative quality and brand consistency
- Leading and supporting creative development and production for Tier 2 and 3 campaigns
- Managing agency relationships and fostering collaboration
- Ensuring holistic view of overall communications strategy
- Building connections with Line of Business marketers to understand business objectives and deliver strategies and campaigns that achieve those objectives
ASSUMPTION: This role requires a balance of creative and strategic thinking, as well as strong project management skills. It involves working closely with external agencies and internal stakeholders to deliver high-quality campaigns that align with TD's brand and business objectives.
📋 Key Responsibilities
✅ Lead/Consult on tier 2 and 3 integrated campaigns, including the development of communication strategy, evaluation, and stewardship of creative development, with consideration to the Brand Customer Value Proposition.
✅ Support with the creation of OLV shoots and any other production requirements.
✅ Lead and/or support creative brief development for tier 2 and 3 campaign work.
✅ Lead and/or support communication strategy across all tier 2 and 3 campaigns.
✅ Oversee and manage timelines and deliverables for tier 2 and 3 campaigns.
✅ Versed in tracking/measurement requirements, followed by input to post implementation reports.
✅ Foster agency collaboration, inspire great work, drive efficiency, and practice financial discipline.
✅ Build and maintain close working relationships with key partners to understand and influence business strategies.
✅ Manage line of business Scope of Work and retainer utilization.
✅ Apply learnings and insight to campaigns on an ongoing basis to gain efficiencies.
ASSUMPTION: This role involves a mix of strategic planning, creative development, project management, and stakeholder communication. It requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: University or Post-Secondary education required. Business or Marketing Communications an asset.
Experience: Minimum 3-6 years' experience in advertising.
Required Skills:
- Knowledgeable in creative strategy, execution, and the evaluation of creative against brand, marketing, and business objectives
- Proficient at writing a brief
- Subject matter expertise in advertising (online/offline – TV), social media, digital/print content, experiential and in-branch
- Knowledge and experience with all digital platforms including, mobile, video, social and display and their best practices
- Knowledgeable on industry/market/channel trends and experts in the craft of creative execution
- Understanding of best practices in development and delivery of various forms of content (video, mobile, engagement etc.), industry trends, social media channels and innovations, and the digital advertising landscape (e.g., desktop vs mobile)
- Knowledgeable on media metrics
- Must be an imaginative, enthusiastic marketer with a commitment to delivering measurable results and a proven ability to manage projects to successful completion
- Agility in a time of change, resilient and versatile with an enterprise mindset
- Project management acumen; proactive with effective time management skills; ability to work independently, manage multiple projects and keep key stakeholders informed
- Team oriented – with a desire to contribute positively to the TD culture
- Proactively resolves problems and manages conflict/negotiates positively
- Superior communication skills
- Bilingual in French/English strongly preferred
Preferred Skills:
- Experience working with external agencies
- Knowledge of TD's brand and products/services
ASSUMPTION: This role requires a strong background in advertising with a focus on creative strategy and execution. Experience working with external agencies and a solid understanding of digital platforms are also highly desirable.
💰 Compensation & Benefits
Salary Range: $76,800 - $115,200 CAD per year. This range is an estimate based on industry standards for a role of this level and experience in the Toronto area.
Benefits:
- Health and well-being benefits
- Savings and retirement programs
- Paid time off
- Banking benefits and discounts
- Career development
- Reward and recognition programs
Working Hours: 37.5 hours per week, Monday to Friday, with some flexibility for project needs.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and other specific business and organizational needs. TD offers a competitive total rewards package that includes a base salary, variable compensation, and several other key plans.
📌 Applicant Insights
🔍 Company Context
Industry: TD is a leading global financial institution and the fifth largest bank in North America by branches/stores. It serves over 27 million households and businesses in Canada, the United States, and around the world.
Company Size: TD has over 95,000 colleagues and is one of the world's leading global financial institutions.
Founded: TD was founded in 1855 and has a long history of growth and innovation in the financial services industry.
Company Description:
- TD is committed to being a leader in customer experience and delivering legendary customer experiences to its customers
- TD offers a wide range of financial products and services, including personal and commercial banking, brokerage services, mutual funds, asset management, insurance, and capital markets products and services
- TD is deeply committed to being a leader in diversity, equity, and inclusion, and to creating an inclusive workplace where all colleagues can thrive
Company Specialties:
- Personal and commercial banking
- Brokerage services
- Mutual funds
- Asset management
- Insurance
- Capital markets products and services
Company Website: https://www.td.com/ca/en/about-td/
ASSUMPTION: TD is a large, established financial institution with a strong brand and a commitment to delivering exceptional customer experiences. It offers a wide range of financial products and services and is committed to creating an inclusive workplace.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and development.
Reporting Structure: The Associate Manager, Creative Practice reports directly to the Manager, Creative Practice.
Work Arrangement: This role is on-site, with the opportunity for some flexibility for project needs.
Growth Opportunities:
- Opportunities to lead and manage larger campaigns and teams
- Potential to specialize in specific areas of interest within the creative practice
- Chance to develop skills in strategic planning, project management, and stakeholder communication
ASSUMPTION: This role offers opportunities for career growth and development within the creative practice and the broader marketing organization at TD.
🌍 Location & Work Environment
Office Type: TD's Toronto office is a modern, collaborative workspace with a mix of open and private work areas.
Office Location(s): Toronto-Dominion Centre, 66 Wellington St W, Toronto, ON M5K 1A2, Canada
Geographic Context:
- Toronto is a multicultural city with a diverse range of neighborhoods and attractions
- The TD office is located in the heart of downtown Toronto, with easy access to public transportation, shopping, and dining options
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: The work schedule is Monday to Friday, with some flexibility for project needs.
ASSUMPTION: The TD office in Toronto offers a modern, collaborative work environment with easy access to amenities and public transportation. Toronto is a vibrant, multicultural city with a diverse range of neighborhoods and attractions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and a member of the creative practice team
- Final interview with the director of creative practice
Key Assessment Areas:
- Candidates will be assessed on their creative strategy and execution skills, as well as their project management and stakeholder communication skills
- Candidates will also be assessed on their cultural fit with TD and the creative practice team
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on creative strategy and execution, project management, and stakeholder communication
- Tailor your cover letter to the specific role and company, highlighting your fit with the required qualifications and TD's company culture
- Prepare examples of your creative work and be ready to discuss your thought process and approach to creative development and production
ATS Keywords: Creative strategy, creative execution, project management, stakeholder communication, advertising, digital content, social media, campaign development, brand awareness, media metrics, bilingual
ASSUMPTION: The interview process for this role is likely to involve a combination of phone or video screens, in-person or virtual interviews, and final interviews with key stakeholders. Candidates should be prepared to discuss their creative strategy and execution skills, as well as their project management and stakeholder communication skills.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in Adobe Creative Suite and Microsoft Office Suite, as well as experience with project management and communication and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Fairness
- Excellence
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering measurable results
- Adaptable and resilient in a changing environment
- Strong communication and stakeholder management skills
Self-Assessment Questions:
- Do you have a proven track record of delivering high-quality creative work that aligns with brand and business objectives?
- Are you comfortable working with external agencies and managing relationships with key partners?
- Do you have strong project management skills and the ability to manage multiple projects simultaneously?
- Are you a strong communicator with the ability to influence and persuade stakeholders?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: TD values integrity, respect, fairness, excellence, and accountability. It seeks candidates who are collaborative, results-driven, adaptable, and strong communicators with a proven track record of delivering high-quality creative work that aligns with brand and business objectives.
⚠️ Potential Challenges
- Managing multiple projects and timelines simultaneously can be challenging and stressful
- Working with external agencies can present unique challenges and require strong stakeholder management skills
- The fast-paced nature of the advertising industry can be demanding and require flexibility and adaptability
- Toronto's high cost of living may present financial challenges for some candidates
ASSUMPTION: This role presents unique challenges and requires strong project management, stakeholder communication, and adaptability skills. Candidates should be prepared to manage multiple projects simultaneously and work with external agencies to deliver high-quality creative work on time and within budget.
📈 Similar Roles Comparison
- This role is similar to an Associate Creative Director or Senior Art Director role in an advertising agency, but with a focus on campaign development and production rather than creative concepting
- This role is also similar to a Marketing Manager or Brand Manager role in a corporate marketing department, but with a focus on creative development and production rather than brand strategy and planning
- Career path comparison: This role is a mid-level management role with opportunities for growth and development within the creative practice and the broader marketing organization at TD
ASSUMPTION: This role is similar to mid-level management roles in advertising agencies and corporate marketing departments, but with a focus on campaign development and production rather than creative concepting or brand strategy and planning. It offers opportunities for growth and development within the creative practice and the broader marketing organization at TD.
📝 Sample Projects
- Developing a comprehensive creative strategy and campaign plan for a new product launch
- Managing the creative development and production of a TV commercial, including casting, location scouting, and post-production
- Leading the creative development and production of a digital content series, including video, social media, and display ads
ASSUMPTION: These sample projects are representative of the types of creative development and production projects that the Associate Manager, Creative Practice may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the creative process for a recent campaign and how you ensured it aligned with TD's brand and business objectives?
- How do you manage relationships with external agencies and ensure they deliver high-quality creative work on time and within budget?
- How do you prioritize and manage multiple projects and timelines simultaneously?
- How do you ensure that your creative work is culturally relevant and inclusive?
- How do you approach feedback and criticism, and how do you use it to improve your creative work?
ASSUMPTION: These key questions are designed to assess the candidate's creative strategy and execution skills, as well as their project management and stakeholder communication skills. They also provide insight into the candidate's cultural fit with TD and the creative practice team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your creative work and be ready to discuss your thought process and approach to creative development and production
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
