Creative Producer

📌 Core Information

🔹 Job Title: Creative Producer

🔹 Company: HomeBuddy

🔹 Location: Poland (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Poland)

🚀 Job Overview

Key aspects of this role include:

• Developing engaging ad concepts that resonate with the target audience and drive measurable results
• Managing and organizing the creative asset library for easy access
• Establishing tracking systems to monitor creative performance
• Collaborating with content creators, influencers, and partners to produce high-performing assets
• Working with media buying teams to ensure ads align with brand guidelines and platform requirements

ASSUMPTION: This role requires a strong creative mindset, with a focus on data-driven decision making and a keen eye for detail. The ideal candidate will be comfortable working independently and collaborating with various teams to bring ad campaigns to life.

📋 Key Responsibilities

✅ Creative Strategy: Develop and conceptualize engaging concepts and ideas for advertisements that align with the brand and drive measurable results

✅ Creative Library Management: Build and maintain an organized and up-to-date creative asset library for easy access by media buyers and team members

✅ Creative Tracking: Establish tracking systems to monitor creative performance, including engagement and conversion rates across key platforms

✅ Split Testing: Run ongoing A/B tests to identify winning creative angles, formats, and combinations

✅ Sourcing Creators and Partners: Identify, evaluate, and collaborate with content creators, influencers, and partners to license or produce high-performing creative assets

✅ Photoshoot & Video Production: Lead the planning and execution of photo and video shoots, from concept to delivery

✅ Editing Visual Content: Edit and polish video and image assets, ensuring platform compatibility

✅ Competitive Research: Regularly research competitor ad libraries, top-performing websites, and platforms to identify trends and creative strategies

ASSUMPTION: The responsibilities listed above are subject to change based on the company's evolving needs and the candidate's skills and interests.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: At least 3 years of experience in creative marketing, advertising, or a related field

Required Skills:

• Proven track record of driving measurable results through creative campaigns
• Proficiency in video and image editing tools (e.g., Adobe Creative Suite, CapCut, Canva)
• Experience in organizing and maintaining digital asset libraries
• Familiarity with analytics platforms
• Experience using AI-powered tools for content creation, ideation, or editing
• Fluent English for effective communication with partners and stakeholders

Preferred Skills:

• Previous work in the home improvement or lead gen industries in the US
• Experience working with media buying teams

ASSUMPTION: While not explicitly stated, having experience in the home improvement or lead gen industries in the US would be beneficial but not required for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on market research for similar roles in Poland)

Benefits:

• Flexible schedule with work-from-anywhere flexibility
• Paid vacation, sick leave, and local holidays
• Work equipment allowance
• Fitness allowance and mental health programs
• Paid training opportunities, including courses, events, and conferences

Working Hours: Full-time (40 hours per week, with flexible scheduling)

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Poland. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: HomeBuddy operates in the marketing services industry, focusing on online advertising, lead generation, and content marketing. The company connects homeowners with local, verified contractors across the US.

Company Size: HomeBuddy has 51-200 employees, which means the company is large enough to offer diverse opportunities and resources but small enough for employees to have a significant impact on the company's growth and success.

Founded: HomeBuddy was founded in 2023 (as Siren Group AG) and has since experienced rapid growth, becoming a leading home improvement platform with close to 6 million monthly visitors.

Company Description:

• HomeBuddy is an online home improvement platform that connects homeowners with local, verified contractors across the US
• The company focuses on lead quality and long-term partnerships based on trust and mutual success
• HomeBuddy is a product-first company with a long-term outlook, continuously evolving based on data insights and the most up-to-date tools

Company Specialties:

• Online Advertising
• Lead Generation
• Social Media Advertising
• Content Marketing

Company Website: HomeBuddy

ASSUMPTION: HomeBuddy's focus on data-driven decision making and continuous improvement makes it an attractive place for creative professionals looking to make a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in creative marketing, advertising, or a related field. The role offers opportunities for growth and advancement within the company.

Reporting Structure: The Creative Producer will report directly to the Marketing Manager and collaborate with various teams, including media buying, content creation, and sales.

Work Arrangement: This role offers remote work flexibility, with the requirement that the candidate be based in Poland and available during agreed working hours.

Growth Opportunities:

• As HomeBuddy continues to grow, there may be opportunities for the Creative Producer to take on additional responsibilities or move into a management role
• The company offers paid training opportunities, including courses, events, and conferences, to help employees develop their skills and advance their careers
• HomeBuddy's focus on data-driven decision making and continuous improvement provides opportunities for the Creative Producer to learn and grow within the role

ASSUMPTION: While the job listing does not explicitly mention career growth opportunities, HomeBuddy's rapid growth and focus on employee development suggest that there are opportunities for advancement within the company.

🌍 Location & Work Environment

Office Type: Remote (work-from-anywhere)

Office Location(s): Poland

Geographic Context:

• Poland offers a high quality of life, with affordable living costs and a strong economy
• The country has a well-established tech industry, with a growing number of remote work opportunities
• Poland's central location in Europe makes it an ideal hub for working with international teams

Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate the candidate's local needs

ASSUMPTION: While the job listing does not specify the expected work schedule, the company's offer of flexible scheduling and work-from-anywhere flexibility suggests that the role will have a flexible work schedule.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Creative challenge or test project
• Final interview with the Marketing Manager

Key Assessment Areas:

• Creativity and problem-solving skills
• Portfolio and past campaign performance
• Communication and collaboration skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a strong portfolio showcasing your creative campaigns and their measurable results
• Be prepared to discuss your creative process and how you approach data-driven decision making
• Research HomeBuddy's company culture and values to demonstrate your cultural fit

ATS Keywords: Creative strategy, video editing, image editing, digital asset management, analytics, AI tools, content creation, collaboration, photoshoot planning, video production, A/B testing, competitive research, teamwork, initiative, feedback, communication

ASSUMPTION: While the job listing does not provide specific instructions for the application process, the typical process outlined above is based on industry standards and HomeBuddy's company culture.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
• CapCut
• Canva
• Analytics platforms (e.g., Google Analytics, Facebook Insights)
• AI-powered tools for content creation, ideation, or editing (e.g., Runway ML, Adobe's Sensei)

ASSUMPTION: The tools and technologies listed above are based on the required and preferred skills mentioned in the job listing. The actual tools used may vary depending on the candidate's preferences and the company's specific needs.

👔 Cultural Fit Considerations

Company Values:

• Initiative and sharing feedback
• Positive atmosphere and teamwork
• Responsibility for solving difficult tasks
• Full creative ownership and seeing ideas through to completion

Work Style:

• Independent and self-motivated
• Collaborative and open to feedback
• Data-driven and results-oriented
• Adaptable and comfortable with change

Self-Assessment Questions:

• Do you thrive in an environment where you have full creative ownership and are responsible for driving measurable results?
• Are you comfortable working independently and collaborating with various teams to bring ad campaigns to life?
• Do you have a strong creative mindset, with a focus on data-driven decision making and a keen eye for detail?

ASSUMPTION: HomeBuddy's company culture values initiative, teamwork, and full creative ownership. The ideal candidate will be self-motivated, collaborative, and comfortable working in a fast-paced, data-driven environment.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• The candidate may need to adapt to changes in the company's creative direction or priorities
• The role may require occasional travel for photoshoots or industry events
• The candidate may need to work with stakeholders in different time zones, requiring flexibility in scheduling

ASSUMPTION: While the job listing does not mention any specific challenges, the role's requirements and the company's fast-paced environment suggest that the candidate may face the challenges listed above.

📈 Similar Roles Comparison

• This role is similar to a Creative Director or Art Director, but with a stronger focus on data-driven decision making and a greater emphasis on managing the creative asset library
• The role may differ from similar positions in other industries, as HomeBuddy focuses on the home improvement sector and works with a specific target audience
• Career progression in this role may involve moving into a management position or taking on additional responsibilities within the marketing department

ASSUMPTION: While the job listing does not provide a direct comparison to similar roles, the responsibilities and required skills suggest that the role is similar to a Creative Director or Art Director, with a unique focus on the home improvement sector.

📝 Sample Projects

• Developing a creative campaign to promote a new home improvement service, including concept development, asset creation, and tracking
• Managing a photoshoot or video production project, from concept to delivery, to create a library of high-quality visual content for use in marketing campaigns
• Conducting competitive research to identify trends and creative strategies in the home improvement industry and incorporating findings into HomeBuddy's ad campaigns

ASSUMPTION: The sample projects listed above are based on the role's responsibilities and the company's focus on data-driven decision making and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the typical creative process for an ad campaign at HomeBuddy, from concept to delivery?
• How does HomeBuddy approach data-driven decision making in its creative strategy?
• What opportunities are there for growth and advancement within the marketing department at HomeBuddy?
• How does HomeBuddy support its employees' professional development and career growth?
• What is the typical work schedule for this role, and how flexible is it with regard to working hours and time off?

ASSUMPTION: The key questions listed above are designed to help the candidate better understand the role's responsibilities, the company's creative process, and the opportunities for growth and development within the marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the HomeBuddy careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a strong portfolio showcasing your creative campaigns and their measurable results
• Be prepared to discuss your creative process and how you approach data-driven decision making during your interview
• Research HomeBuddy's company culture and values to demonstrate your cultural fit and ask thoughtful questions during your interview
• Follow up with the HR team one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.