📌 Core Information
🔹 Job Title: Creative Producer
🔹 Company: PayJoy
🔹 Location: São Paulo, Brazil & Mexico City, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing & Creative
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing creative strategies and concepts for paid and organic channels
- Producing high-performing creatives (static, animated, and video) for marketing campaigns
- Iterating and improving assets based on campaign results
- Leading the roadmap of creative asset testing for growth campaigns
- Managing freelancers and maintaining a content management system
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making.
📋 Key Responsibilities
✅ Developing creative strategy and concepts that resonate with customers for consideration and conversion, utilizing customer insights and fintech best practices
✅ Producing creative assets (static, animated, and video) for organic and paid marketing campaigns
✅ Iterating and improving assets based on campaign results, partnering with growth and analytics teams
✅ Maintaining up-to-date knowledge of ad specs, top-performing formats, and trends across Meta, TikTok, Google, and other platforms in the consumer lending space
✅ Leading roadmap of creative asset testing for growth campaigns
✅ Developing briefs and managing freelancers, partnering with brand and marketing managers
✅ Maintaining content management system to ensure creative assets are adaptable for different audiences, platforms, and countries
ASSUMPTION: This role involves working closely with various teams, including growth, analytics, brand, and marketing, to ensure creatives align with overall campaign goals and strategies.
🎯 Required Qualifications
Education: Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
Experience: Minimum of 5 years of hands-on creative production experience for paid media campaigns (agency or in-house) for fintech and/or e-commerce.
Required Skills:
- Expertise in video and static ad creatives for platforms like Meta, TikTok, YouTube, and display in B2C fintech
- Strong skills in tools such as Adobe Creative Suite, CapCut, Figma, or equivalent editing platforms
- Basic level of ad quality and engagement metrics to iterate and optimize for ad best practices, in Google Ads and Meta platforms
- Solid grasp of platform-specific ad formats, performance best practices, and creative trends
- Ability to operate within a structured test-and-learn framework, rapidly iterating on creative assets
- Strong organizational skills to manage multiple assets and deadlines
- Empathy and curiosity for understanding customer motivations, especially within B2C fintech contexts
Preferred Skills:
- Familiarity with creative content localization (Spanish, Portuguese, or other local markets)
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to work with various teams.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a mid-senior level marketing role in fintech, with experience in Brazil and Mexico)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for a hybrid or remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in fintech. Actual compensation may vary based on experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically consumer lending and fintech
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2015, with a mission to provide financial services to under-served customers in emerging markets
Company Description:
- PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets achieve financial stability and success
- The company lends through patented technology that turns a smartphone into digital collateral, using cutting-edge machine learning, data science, and anti-fraud AI to offer the lowest cost and qualify the most customers in the industry
- As of 2025, PayJoy has brought $3 billion in credit to 13 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term
Company Specialties:
- Consumer Finance
- Mobile
- Data Science
- Emerging Markets
- Next Billion
- Access
Company Website: http://www.payjoy.com
ASSUMPTION: PayJoy's large size and global presence indicate that the company offers numerous opportunities for career growth and development. However, applicants should be prepared for a structured and competitive work environment.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with growth, analytics, brand, and other marketing teams
Work Arrangement: Remote OK, with flexibility for hybrid or on-site work
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department
- Opportunities to work on diverse campaigns across multiple platforms and regions
- Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: Given the company's focus on growth and expansion, there may be opportunities for the right candidate to take on additional responsibilities or explore new areas of interest within the organization.
🌍 Location & Work Environment
Office Type: PayJoy has offices in San Francisco, Mexico City, São Paulo, and Johannesburg, with remote work options available
Office Location(s): São Paulo, Brazil & Mexico City, Mexico
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and a thriving fintech industry
- Mexico City is the capital and largest city of Mexico, with a diverse economy and a growing fintech sector
Work Schedule: Full-time (40 hours per week), with flexibility for a hybrid or remote work arrangement
ASSUMPTION: Applicants should be comfortable working in a global, multicultural environment and be prepared to collaborate with team members across different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR department
- Portfolio review and creative challenge
- Final interview with the Marketing Manager and/or other team members
Key Assessment Areas:
- Creative portfolio and problem-solving skills
- Understanding of fintech and consumer lending
- Data-driven decision-making and analytical skills
- Communication and collaboration skills
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience in fintech, e-commerce, or consumer lending
- Demonstrate your understanding of the company's mission and values in your cover letter
- Prepare examples of your creative process and how you iterate based on data and feedback
ATS Keywords: Creative Strategy, Video Production, Static Ad Creatives, Data Analysis, Adobe Creative Suite, CapCut, Figma, Ad Quality Metrics, Performance Marketing, Creative Localization, Customer Insights, Campaign Management, Organizational Skills, Empathy, Curiosity, Fast-Paced Environment
ASSUMPTION: Applicants should be prepared to discuss their creative process, how they gather and incorporate feedback, and their ability to work within a structured test-and-learn framework.
🛠️ Tools & Technologies
- Adobe Creative Suite
- CapCut
- Figma
- Google Ads
- Meta Ads Manager
- TikTok Ads Manager
ASSUMPTION: Applicants should be proficient in the listed tools and be open to learning and adopting new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Finance for the next billion
- Ownership
- Break Through Walls
- Live Communication
- Transparency & Directness
- Focus on Scale
- Work-Life Balance
- Embrace Diversity
- Speed
- Active Listening
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Fast-paced and dynamic
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you align with PayJoy's mission to provide financial services to under-served customers in emerging markets?
- How comfortable are you working in a fast-paced, data-driven environment and iterating based on feedback?
- How do you approach collaborating with cross-functional teams and incorporating their input into your creative process?
ASSUMPTION: Applicants should carefully consider how their personal values and work style align with PayJoy's company values and work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creative intuition with data-driven decision-making
- Working with diverse teams across different time zones and cultures
- Keeping up with the rapidly evolving landscape of ad platforms and trends in fintech
ASSUMPTION: Applicants should be prepared to discuss how they have overcome similar challenges in previous roles and how they plan to approach these potential challenges in this position.
📈 Similar Roles Comparison
- This role is unique in its focus on fintech and consumer lending, requiring a strong understanding of the industry and its specific challenges and opportunities
- Compared to other creative producer roles, this position may involve more data analysis and collaboration with analytics teams
- Career progression in this role could lead to leadership positions within the marketing department or other areas of the business
ASSUMPTION: Applicants should research the fintech industry and consumer lending space to better understand the unique aspects of this role and how their skills and experience align with the company's needs.
📝 Sample Projects
- Developing a series of animated ads for a mobile lending campaign, targeting under-served customers in emerging markets
- Creating a set of static ads for a Google Ads campaign, optimized for conversion and designed to appeal to a diverse audience
- Producing a video series showcasing customer testimonials and success stories, highlighting the impact of PayJoy's lending services
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them, highlighting their creative process and the results they achieved.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for PayJoy, and how will my work contribute to the company's growth and success?
- Can you describe the team structure and dynamics within the marketing department, and how this role will collaborate with other teams?
- How does PayJoy support the professional development and growth of its employees, particularly in the marketing department?
- What are the most significant challenges facing the company in the next 1-2 years, and how can this role help address them?
- How does PayJoy foster a culture of diversity, equity, and inclusion, and what initiatives are in place to support these values?
ASSUMPTION: Applicants should use the interview process to assess the company culture and ensure it aligns with their personal values and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your experience in fintech, e-commerce, or consumer lending, and demonstrate your understanding of the company's mission and values
- Prepare examples of your creative process and how you iterate based on data and feedback
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
