📌 Core Information
🔹 Job Title: Creative Producer, YouTube
🔹 Company: Epic Gardening
🔹 Location: National City, CA
🔹 Job Type: Full-Time, On-Site
🔹 Category: Online Media
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning day-to-day YouTube channel operations and creative strategy
- Developing data-informed video concepts and series to grow views, subscribers, and revenue
- Collaborating cross-functionally to ensure content supports broader business and product goals
- Leading reporting, testing, and optimizations to continually improve channel performance
- Managing filming logistics, crew, and gear, as well as post-production timelines and workflows
ASSUMPTION: This role requires a strong understanding of YouTube algorithms and analytics, as well as proven experience in growing large YouTube channels.
📋 Key Responsibilities
✅ Own day-to-day YouTube channel operations and creative strategy
✅ Develop data-informed video concepts and series that grow views, subscribers, and revenue
✅ Work closely with Founder and on-camera host, Kevin Espiritu, to evolve video formats and storytelling
✅ Direct shoots, manage post-production, and guide visual storytelling with obsessive attention to detail
✅ Analyze performance across CTR, retention, thumbnails, and titles and adjust creative accordingly
✅ Collaborate cross-functionally to ensure content supports broader business and product goals
✅ Lead reporting, testing, and optimizations to continually improve channel performance
✅ Manage filming physical production days, including scheduling shoot logistics, crew, and gear, prep days, scripts, and talent coordination both on set and remote deliverables
✅ Oversee the on-location film crew and ensure shoots are creatively aligned and on time
✅ Work with production manager on post-production timelines and workflows with editors, motion designers, and sound to ensure timely publishing schedules
✅ Serve as the creative lead in post: shaping narrative, pacing, and visual identity
✅ Ensure production efficiency while protecting creative integrity at every stage
ASSUMPTION: This role requires a high level of organization, multitasking, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Film Studies, Communications, Marketing) or equivalent experience
Experience: 5+ years as a YouTube-focused Creative Producer (end-to-end ownership: concept → post)
Required Skills:
- Strong editorial instincts and proven ability to turn data into creative decisions
- Hands-on experience with YouTube analytics and social platform algorithms
- Experience growing large YouTube channels
- On-set leadership and post-production management experience in a fast-paced environment
- A passion for storytelling, experimentation, and solving creative challenges under pressure
- Comfortable directing shoots and managing creators with clarity and confidence
Preferred Skills:
- Experience with gardening or related topics
ASSUMPTION: Candidates with a strong portfolio showcasing their creative production skills and experience growing YouTube channels will be highly competitive.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-senior level role in Online Media in California)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on gardening products
Working Hours: Full-time, typically 9:00 AM - 5:00 PM PST, with flexibility for production needs
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Epic Gardening is a leading creator-led, content-to-commerce business in the gardening space, with a focus on teaching the world to grow through engaging and informative content.
Company Size: 51-200 employees. This size allows for a dynamic and collaborative work environment with ample opportunities for growth and innovation.
Founded: 2013. Epic Gardening has since grown into the most followed gardening brand, with a strong online presence and a wide range of gardening products.
Company Description:
- Epic Gardening is on a mission to teach the world to grow through entertaining and informative gardening content across various platforms.
- The company offers highly curated, best-in-class gardening products designed to perform well for the gardening and stand the test of time.
- Epic Gardening acquired Botanical Interests in 2022, expanding its product offering and go-to-market channels with the addition of 800+ SKUs and a nationwide wholesale distribution channel.
Company Specialties:
- Ecommerce and DTC (Direct-to-Consumer) strategies
- Gardening education and content creation
- Content-to-commerce business model
- Wholesale distribution and retail partnerships
Company Website: Epic Gardening
ASSUMPTION: Epic Gardening's focus on education and entertainment makes it an attractive place for creative professionals looking to make an impact in the gardening industry.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers an opportunity for experienced creative producers to apply their skills and grow within a dynamic and growing company.
Reporting Structure: The Creative Producer will report directly to the Founder and on-camera host, Kevin Espiritu, and collaborate closely with various teams, including content, production, and marketing.
Work Arrangement: On-site, with flexibility for remote work during post-production phases.
Growth Opportunities:
- Potential to grow into a leadership role as the company continues to expand its content and product offerings
- Opportunities to work on diverse projects and gain experience in various aspects of the gardening industry
- Chance to contribute to the company's mission and make a significant impact on its growth and success
ASSUMPTION: This role offers a unique opportunity for creative professionals to apply their skills and grow within a dynamic and growing company in the gardening industry.
🌍 Location & Work Environment
Office Type: Epic Gardening's headquarters is located in Broomfield, Colorado, with additional offices in National City, California, and other remote team members worldwide.
Office Location(s): 660 Compton St, Broomfield, Colorado 80020, US; National City, California
Geographic Context:
- Broomfield, Colorado: A suburban city with a mix of urban and rural environments, offering easy access to outdoor activities and a high quality of life.
- National City, California: A coastal city with a diverse population and a rich cultural scene, providing a unique blend of urban and beach living.
Work Schedule: Full-time, with flexibility for production needs and remote work during post-production phases.
ASSUMPTION: The diverse geographic locations and work arrangements offer flexibility and opportunities for candidates to find the best fit for their personal and professional needs.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Hiring Manager and additional team members
- Final interview with the Founder and on-camera host, Kevin Espiritu
- Background check and offer
Key Assessment Areas:
- Creative production skills and experience
- Understanding of YouTube algorithms and analytics
- Ability to work well under pressure and manage multiple projects
- Cultural fit and alignment with Epic Gardening's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a portfolio or reel showcasing your creative production work and any relevant gardening or related projects.
- Prepare thoughtful questions about the role, the team, and the company to demonstrate your interest and engagement.
ATS Keywords: YouTube, Creative Producer, Video Production, Content Strategy, Data Analysis, Gardening, Online Media
ASSUMPTION: Epic Gardening's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- YouTube Analytics
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Motion graphics software (e.g., Adobe After Effects, Motion)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Educational: We strive to provide valuable, informative, and entertaining content to our audience.
- Innovative: We continually seek new ways to grow, improve, and adapt to the changing landscape of gardening and online media.
- Collaborative: We work together to achieve our goals, fostering a supportive and inclusive environment.
Work Style:
- Creative and dynamic, with a focus on collaboration and innovation
- Fast-paced and results-driven, with a strong emphasis on data-informed decision-making
- Flexible and adaptable, with a willingness to take on new challenges and learn from failures
Self-Assessment Questions:
- How do you approach learning from data and analytics to inform your creative decisions?
- Can you describe a time when you had to manage a challenging production schedule or budget constraint? How did you handle it?
- How do you balance creative vision with practical considerations, such as budget, timeline, and audience expectations?
ASSUMPTION: Epic Gardening's values and work style emphasize collaboration, innovation, and a strong commitment to education and entertainment in the gardening industry.
⚠️ Potential Challenges
- Managing a high-volume production schedule with tight deadlines
- Balancing creative vision with data-driven decisions and performance metrics
- Working with a diverse range of team members, including on-camera talent, crew, and remote contributors
- Adapting to the evolving landscape of YouTube algorithms and analytics
- Managing a limited budget and resources while maintaining high production standards
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a keen eye for detail to succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional television or film production roles, this role focuses specifically on YouTube content creation and growth strategies.
- While the core responsibilities may overlap with other creative production roles, the unique focus on YouTube analytics and audience engagement sets this role apart.
- Career progression in this role may lead to opportunities in content strategy, channel management, or leadership within the gardening industry or online media more broadly.
ASSUMPTION: This role offers a unique opportunity to apply creative production skills and experience within the growing and dynamic gardening industry.
📝 Sample Projects
- Developing a new video series focused on urban gardening techniques for small spaces
- Creating a data-driven content strategy to optimize channel performance and grow subscriber base
- Managing a remote production team to produce a live gardening event or webinar
ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of the Creative Producer role at Epic Gardening.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its employees?
- Can you describe the team structure and dynamics within the content and production departments?
- How does Epic Gardening approach collaboration and feedback between team members and departments?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure and track the success of its YouTube channels and content strategies?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your creative production background and experience with YouTube analytics.
- Prepare a portfolio or reel showcasing your creative production work and any relevant gardening or related projects.
- Prepare thoughtful questions about the role, the team, and the company to demonstrate your interest and engagement.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
