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Creative Services Director

Great American Insurance Group
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Creative Services Director

πŸ”Ή Company: Great American Insurance Group

πŸ”Ή Location: Cincinnati, OH (USA)

πŸ”Ή Job Type: Full-Time, Hybrid (3 days/week in-office)

πŸ”Ή Category: Insurance

πŸ”Ή Date Posted: May 13, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Leading a team of multidisciplinary creative professionals
  • Developing and implementing creative strategies for Great American Insurance Group brand
  • Managing resources, workflows, and project timelines
  • Ensuring brand consistency and quality across all creative outputs
  • Collaborating with business units, shared services, and department leadership

ASSUMPTION: This role requires a balance of creative vision, operational excellence, and strong leadership skills to drive brand success and team development.

πŸ“‹ Key Responsibilities

βœ… Visionary Leadership: Manage and inspire a team of graphic, motion, and production designers, as well as photographers. Foster a culture of collaboration and creative excellence.

βœ… Strategic Execution: Develop and implement creative strategies that push creative boundaries and enhance brand positioning across digital, print, and multimedia platforms.

βœ… Operational Oversight: Use project management tools to manage day-to-day creative production schedules, ensuring timely delivery and resource optimization.

βœ… Process Optimization: Refine workflows to improve efficiency, accuracy, and effectiveness, balancing competing priorities while maintaining creative excellence.

βœ… Brand Governance: Champion brand standards while fostering a culture of collaboration and creative problem-solving. Ensure consistency and quality across all creative outputs, adhering to brand guidelines.

βœ… Stakeholder Engagement: Act as a liaison between creative teams and business units, shared services, and department leadership, aligning creative initiatives with business goals, corporate objectives, and brand identity.

βœ… Vendor & Budget Management: Oversee relationships with internal and external vendors and ensure creative operations stay within budget.

βœ… Technical Expertise: Maintain proficiency in industry-standard tools, including Adobe Creative Cloud and Microsoft Office, staying current with production standards, emerging trends, and design best practices.

βœ… Executive Consultation: Provide insights, guidance, and recommendations to senior leadership on brand strategy, market positioning, and methods to refine corporate identity.

ASSUMPTION: This role requires a strong understanding of brand management, design principles, and multimedia production, as well as exceptional leadership and team development skills.

🎯 Required Qualifications

Education: Bachelor’s Degree or equivalent in Graphic Design, Fine Art, or a related discipline

Experience: Generally 10+ years of experience leading creative teams in a corporate or agency setting, with a strong foundation in creative production processes. Ability to conceptualize and guide high-impact creative projects from ideation to execution.

Required Skills:

  • Deep understanding of brand management, design principles, and multimedia production
  • Strong expertise in process optimization, workflow improvement, and change management
  • Exceptional leadership and team development skills with a passion for mentoring creative talent
  • Proficiency in Adobe Creative Cloud and Microsoft Office
  • Excellent communication, project management, and problem-solving abilities
  • Effective collaborator with a talent for fostering strong relationships and presenting creative ideas to a wide range of stakeholders

Preferred Skills:

  • Experience with the application of Gen AI in design

ASSUMPTION: Applicants should have a strong portfolio showcasing their creative vision, leadership, and team development skills, as well as their ability to manage resources and optimize workflows.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Creative Services Director with 10+ years of experience in the Insurance industry)

Benefits:

  • Medical, dental, and vision plans starting on day one
  • PTO, paid holidays, and commuter benefits
  • Employee stock purchase plan, education reimbursement, paid parental leave/adoption assistance, and a 401(k) plan with company match

Working Hours: Full-time, with a hybrid schedule (3 days/week in the Cincinnati office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Creative Services Director with the required experience level in the Insurance industry. Actual compensation may vary based on individual qualifications and business needs.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Insurance. Great American Insurance Group operates in the specialty and property and casualty insurance sectors, offering tailored insurance solutions to niche marketplaces.

Company Size: 5,001-10,000 employees. As a mid-sized company, Great American Insurance Group offers opportunities for growth and career development while maintaining a small-company culture where ideas are heard.

Founded: 1872. Great American Insurance Group has a rich history and a strong financial foundation, with an "A+" (Superior) rating from AM Best Company.

Company Description:

  • Great American Insurance Group’s operations are engaged in property and casualty insurance, with more than 30 specialty property and casualty insurance businesses
  • The company is well-positioned to offer tailored insurance solutions to meet businesses’ unique needs
  • Great American Insurance Group is committed to fostering an inclusive culture and valuing diversity

Company Specialties:

  • Specialty Insurance
  • Commercial Insurance
  • Business Insurance
  • Property & Casualty Insurance
  • Equine Insurance
  • Farm Insurance
  • Crop Insurance
  • Insurance for Nonprofits
  • Trucking Insurance
  • Transportation Insurance
  • Manufacturing Insurance
  • Construction Insurance
  • Marine Insurance
  • Inland Marine Insurance
  • Property Insurance
  • Nonprofit Insurance
  • Environmental Insurance
  • and Workers Comp

Company Website: https://www.GAIG.com

ASSUMPTION: Great American Insurance Group is a well-established company with a strong reputation in the insurance industry, offering opportunities for growth and career development in a diverse and inclusive work environment.

πŸ“Š Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for growth and career advancement within the creative services department and the broader organization.

Reporting Structure: The Creative Services Director reports directly to the Vice President of Corporate Marketing and Branding and oversees a team of graphic, motion, and production designers, as well as photographers.

Work Arrangement: Hybrid (3 days/week in the Cincinnati office). This arrangement offers flexibility while ensuring collaboration and team cohesion.

Growth Opportunities:

  • Advancement within the creative services department, such as a promotion to a senior leadership role or a broader creative management position
  • Expansion into other areas of the marketing and branding function, such as digital marketing or communications
  • Opportunities to work on high-impact projects and initiatives that drive business growth and enhance brand positioning

ASSUMPTION: This role offers opportunities for growth and career development, both within the creative services department and the broader organization, for individuals with strong leadership, team development, and creative vision skills.

🌍 Location & Work Environment

Office Type: Hybrid (3 days/week in the Cincinnati office). The Cincinnati office is located at 301 E Fourth Street, Cincinnati, OH 45202, US.

Office Location(s): Cincinnati, OH (USA)

Geographic Context:

  • Cincinnati is the third-largest city in Ohio and the 30th-largest city in the United States, with a population of approximately 300,000 people
  • The city is known for its vibrant arts scene, including the Cincinnati Symphony Orchestra, Cincinnati Ballet, and the Cincinnati Art Museum
  • Cincinnati is home to several major league sports teams, including the Cincinnati Reds (MLB) and the Cincinnati Bengals (NFL)

Work Schedule: Full-time, with a hybrid schedule (3 days/week in the Cincinnati office). This schedule offers flexibility while ensuring collaboration and team cohesion.

ASSUMPTION: The hybrid work arrangement provides a balance between flexibility and in-person collaboration, fostering a productive and engaging work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the creative team and other stakeholders
  • Final interview with the Vice President of Corporate Marketing and Branding

Key Assessment Areas:

  • Creative vision and leadership skills
  • Ability to manage resources and optimize workflows
  • Understanding of brand management, design principles, and multimedia production
  • Communication, project management, and problem-solving abilities
  • Alignment with Great American Insurance Group’s values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight your creative vision, leadership, and team development skills, as well as your ability to manage resources and optimize workflows
  • Prepare a portfolio showcasing your creative vision, leadership, and team development skills, as well as your ability to manage resources and optimize workflows
  • Be prepared to discuss your approach to brand management, design principles, and multimedia production, as well as your understanding of Great American Insurance Group’s brand and values

ATS Keywords: Creative Services Director, Brand Management, Design Principles, Multimedia Production, Creative Leadership, Team Development, Workflow Optimization, Resource Management

ASSUMPTION: The interview process for this role will focus on assessing the applicant’s creative vision, leadership, and team development skills, as well as their ability to manage resources and optimize workflows, and their understanding of brand management, design principles, and multimedia production.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, etc.)
  • Microsoft Office (Word, Excel, PowerPoint)
  • Project management tools (e.g., Kantata, Asana, Trello)

ASSUMPTION: Applicants should have proficiency in industry-standard tools, including Adobe Creative Cloud and Microsoft Office, and be familiar with project management tools to effectively manage resources and optimize workflows.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Excellence
  • Respect
  • Innovation
  • Collaboration
  • Accountability

Work Style:

  • Creative and innovative
  • Collaborative and team-oriented
  • Results-driven and accountable
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How do you embody Great American Insurance Group’s values in your work?
  • Describe a time when you had to manage competing priorities and optimize workflows. How did you approach this challenge?
  • How do you foster a culture of collaboration and creative problem-solving within your team?

ASSUMPTION: Applicants should be able to demonstrate a strong fit with Great American Insurance Group’s values and culture, as well as a work style that aligns with the company’s collaborative, innovative, and results-driven approach.

⚠️ Potential Challenges

  • Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
  • Balancing creative vision with operational excellence and brand consistency
  • Adapting to a hybrid work arrangement, requiring strong communication and collaboration skills
  • Navigating a large organization with multiple stakeholders, requiring strong stakeholder engagement and management skills

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and collaborative work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Creative Services Director roles, this position offers opportunities for growth and career development within a well-established and financially strong insurance company
  • Great American Insurance Group’s focus on brand management and multimedia production sets this role apart from similar positions in other industries
  • This role offers a unique opportunity to work on high-impact projects and initiatives that drive business growth and enhance brand positioning

ASSUMPTION: Applicants should consider this role’s unique aspects, such as the company’s focus on brand management and multimedia production, as well as the opportunities for growth and career development, when comparing it to similar roles in other industries.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive brand style guide to ensure consistency across all creative outputs
  • Managing a team to create a series of multimedia campaigns that showcase Great American Insurance Group’s unique value proposition and drive business growth
  • Optimizing workflows to improve efficiency and accuracy in the creative production process, resulting in a 20% reduction in project delivery times

ASSUMPTION: Applicants should be prepared to discuss their approach to these types of projects and their ability to manage resources, optimize workflows, and drive creative excellence.

❓ Key Questions to Ask During Interview

  • Can you describe the creative vision for Great American Insurance Group’s brand, and how this role contributes to its realization?
  • How does the creative services department collaborate with other marketing and branding functions, such as digital marketing or communications?
  • What opportunities exist for growth and career development within the creative services department and the broader organization?
  • How does Great American Insurance Group support work-life balance and employee well-being?
  • What are the key priorities for this role in the first 90 days?

ASSUMPTION: Applicants should use these questions to gain a deeper understanding of the role, the company, and the opportunities for growth and career development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the link
  • Tailor your resume and cover letter to highlight your creative vision, leadership, and team development skills, as well as your ability to manage resources and optimize workflows
  • Prepare a portfolio showcasing your creative vision, leadership, and team development skills, as well as your ability to manage resources and optimize workflows
  • Be prepared to discuss your approach to brand management, design principles, and multimedia production, as well as your understanding of Great American Insurance Group’s brand and values
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.