📌 Core Information
🔹 Job Title: Creative Services Director
🔹 Company: Nexstar Media Group, Inc.
🔹 Location: Grand Rapids, Michigan
🔹 Job Type: Full-Time, On-Site
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: July 17, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the overall marketing strategy for a four-station media group
- Driving brand innovation and creative marketing strategies across linear, digital, and OTT platforms
- Collaborating across departments to engage and grow audiences
- Managing and leading a first-class creative team in a fast-paced environment
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and adaptability to thrive in a dynamic media landscape.
📋 Key Responsibilities
✅ Provide leadership for various teams, including promotions, art staff, lifestyle, and commercial production staff
✅ Oversee hiring, performance evaluation, promotions, and terminations
✅ Develop and execute big-picture marketing strategies to enhance station competitiveness
✅ Manage recruitment, development, and training of talented team members
✅ Prepare budgets and approve budget expenditures
✅ Plan and direct staffing, training, and performance evaluations
✅ Create and review operational records and reports to assess the effectiveness of promotions and campaigns
✅ Oversee media planning, direct media buying, tracking, and reporting
✅ Manage multi-network co-op planning, execution, and reporting
✅ Provide oversight of lifestyle shows: eightWest and Maranda Where You Live
✅ Manage and execute media partnerships
✅ Partner with Programming and Sales teams to develop revenue-generating campaigns
✅ Manage station community/promotional events to enhance the station brand
✅ Plan, execute, and track revenue-generating marketing contests across on-air, online, and on-site platforms
✅ Oversee network and corporate marketing initiatives at the local level
✅ Perform other duties as assigned
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and adaptability to manage multiple projects and teams effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Advertising, Mass Communications, Broadcasting Journalism, or a related field
Experience: Minimum of five years’ experience in media promotions
Required Skills:
- Proven leadership and team management skills
- Excellent oral and written communication skills
- Strong analytical and problem-solving abilities
- Ability to manage multiple projects and budgets
- Proficiency with standard office equipment
- Fluency in English
Preferred Skills:
- Experience with media planning and buying software
- Knowledge of local media market trends
- Familiarity with local community events and organizations
ASSUMPTION: Candidates with experience in broadcast media and a strong understanding of local markets will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-senior level role in broadcast media)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday through Friday, with some flexibility for special events and projects
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 10,001+ employees (Large enterprise)
Founded: 1996
Company Description:
- Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms.
- The company owns America’s largest local television broadcasting group, comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people.
- Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, its national news network, and popular entertainment multicast networks Antenna TV and Rewind TV.
Company Specialties:
- Local and national news programming
- Sports and entertainment content
- Broadcast and digital media distribution
Company Website: www.nexstar.tv
ASSUMPTION: Nexstar Media Group, Inc. offers a dynamic work environment with opportunities for growth and development in the broadcast media industry.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Vice President of Creative Services and oversees various teams within the organization.
Work Arrangement: Full-time, on-site position with some flexibility for remote work during special events or projects.
Growth Opportunities:
- Potential to advance to a Vice President or Director role within the organization
- Opportunities to work on high-profile projects and campaigns
- Chance to develop and mentor team members, fostering a positive work environment
ASSUMPTION: This role offers significant growth potential for candidates with strong leadership and strategic thinking skills.
🌍 Location & Work Environment
Office Type: Corporate office environment with a creative and collaborative atmosphere
Office Location(s): 545 E. John Carpenter Freeway, Suite 700, Irving, TX 75062
Geographic Context:
- Grand Rapids, Michigan, is the second-largest city in the state, with a population of approximately 198,000 people.
- The city is known for its vibrant arts and culture scene, with numerous museums, theaters, and festivals throughout the year.
- Grand Rapids offers a variety of outdoor recreation opportunities, including parks, trails, and waterways, as well as a thriving food and beverage industry.
Work Schedule: Full-time, typically Monday through Friday, with some flexibility for special events and projects
ASSUMPTION: The work environment at Nexstar Media Group, Inc. is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Panel interview with team members
- Final interview with the Vice President of Creative Services
Key Assessment Areas:
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Communication and interpersonal skills
- Understanding of local media market trends and community events
Application Tips:
- Highlight relevant experience in media promotions and team management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral interview questions that focus on leadership, problem-solving, and communication skills
ATS Keywords: Media promotions, team management, strategic planning, marketing strategy, broadcast media, local market trends, community events
ASSUMPTION: The interview process at Nexstar Media Group, Inc. is thorough and designed to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Media planning and buying software (e.g., Strata, WideOrbit)
- Creative software (e.g., Adobe Creative Suite, Avid Media Composer)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard tools and software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Collaboration
- Innovation
- Excellence
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to manage multiple projects and teams effectively?
- Do you possess strong leadership and communication skills?
- Are you passionate about broadcast media and local market trends?
ASSUMPTION: Candidates who align with Nexstar Media Group, Inc.'s company values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and teams simultaneously
- Adapting to a fast-paced and dynamic work environment
- Developing and implementing effective marketing strategies in a competitive media landscape
- Balancing the demands of local market trends and corporate initiatives
ASSUMPTION: Candidates should be prepared to face these challenges and possess the skills and experience necessary to overcome them.
📈 Similar Roles Comparison
- Creative Services Director vs. Marketing Director: Both roles focus on developing and executing marketing strategies, but the Creative Services Director has a more specific focus on broadcast media and local market trends.
- Creative Services Director vs. Promotions Manager: The Creative Services Director has a broader scope of responsibilities, including overseeing various teams and managing budgets, while the Promotions Manager focuses primarily on on-air promotions and contests.
- Career path: This role can serve as a stepping stone to a Vice President or Director role within the organization, with opportunities for growth and development in the broadcast media industry.
ASSUMPTION: Candidates should consider the specific responsibilities and career paths associated with similar roles when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new local news program
- Managing a team to create and produce a series of promotional spots for an upcoming community event
- Collaborating with the sales team to create a revenue-generating marketing campaign for a major client
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Creative Services Director may oversee in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the most significant challenges facing the creative services department currently?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to fostering a positive and inclusive work environment?
- How does the company measure the success of its marketing campaigns and initiatives?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral interview questions that focus on leadership, problem-solving, and communication skills
- Research Nexstar Media Group, Inc. and the local media market to demonstrate your understanding of the company and its competitive landscape
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
