Creative Services Director

📌 Core Information

🔹 Job Title: Creative Services Director

🔹 Company: Hearst Television

🔹 Location: Jackson, Mississippi, United States

🔹 Job Type: On-site

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating and developing targeted, research-driven marketing/promotional campaigns
• Managing a team of creative personnel to enhance station branding
• Using the latest marketing trends for strategic brand development
• Reporting directly to the President and General Manager

ASSUMPTION: This position requires a strong balance of creativity and strategic thinking, leveraging multimedia platforms to effectively engage the audience.

📋 Key Responsibilities

✅ Create, lead, and implement brand marketing strategies for the station

✅ Manage production of image, sweeps, and special event campaigns

✅ Directly produce or oversee the production of station and news promotional materials

✅ Schedule and coordinate staff promotional events

✅ Guide and enhance the creative team's skills

✅ Coordinate special projects

✅ Produce and manage social media marketing campaigns

✅ Develop strategies to boost brand awareness and ratings

✅ Handle daily promotional content and inventories on-air

✅ Engage with community and network leaders for promotional activities

✅ Develop and monitor annual departmental budget

ASSUMPTION: Responsibilities may also include involvement in local community activities to further station outreach and engagement.

🎯 Required Qualifications

Education: Not specified, but related experience is emphasized

Experience: Minimum 5 years in station marketing, promotion, or brand management

Required Skills:

• Creative writing, videography, and photography
• Editing and Adobe Creative Suite proficiency
• Strong collaborative and communication abilities
• Leadership and organizational skills in managing projects and teams

Preferred Skills:

• Experience with Wide Orbit and ENPS
• Related military experience

ASSUMPTION: A degree in Marketing, Communications, or a related field might be preferred to support the creative and analytical aspects of the role.

💰 Compensation & Benefits

Salary Range: Not specified; competitive industry standards are assumed based on experience

Benefits:

• Medical, dental, and vision insurance
• 401(k) matching and paid time off
• Paid parental leave and LGBTQ+ health services
• Additional emotional wellness support and flexible benefits

Working Hours: Typically 40 hours per week, with potential flexibility for events

ASSUMPTION: Benefits suggest a comprehensive package designed to support both the personal and professional lives of employees, promoting a healthy work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcasting and media, focusing on television and news

Company Size: Approximately 1,001-5,000 employees, indicating substantial resources and diverse opportunities

Founded: Not specified

Company Description:

• Privately owned leader in news and broadcasting with a century of stability
• Operates 35 TV stations and two radio stations reaching 21 million households
• Strong track record of award-winning journalism and community service

Company Specialties:

• Broadcasting
• Television
• News

Company Website: http://www.hearst.com/broadcasting

ASSUMPTION: The company’s focus on quality and integrity likely extends to a supportive work environment fostered through diversity initiatives.

📊 Role Analysis

Career Level: Mid to senior-level with leadership and strategic responsibilities

Reporting Structure: Directly reporting to the President and General Manager

Work Arrangement: Full-time on-site

Growth Opportunities:

• Potential for career advancement within a large, stable company
• Opportunities to expand creative and management skills
• Engagement with diverse media platforms

ASSUMPTION: The position offers significant exposure to various media strategies, providing career growth and development in leadership.

🌍 Location & Work Environment

Office Type: Professional broadcast media environment

Office Location(s): Station location in Jackson, Mississippi

Geographic Context:

• Situated in a culturally rich area with opportunities for engaging community projects
• Access to local community and regional market audiences
• Potential for regional travel for events and promotions

Work Schedule: Regular business hours with potential for event-driven changes

ASSUMPTION: The role requires adaptability to changing schedules due to the dynamic nature of television and media promotions.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone or virtual screening interviews
• In-person or virtual detailed interviews

Key Assessment Areas:

• Creative and strategic thinking abilities
• Leadership and team management skills
• Technical proficiency in required tools

Application Tips:

• Highlight relevant multimedia project experiences
• Showcase examples of leadership in creative teams
• Demonstrate knowledge of current marketing trends

ATS Keywords: Creative Director, Marketing Campaigns, Adobe Creative Suite, Strategic Planning, Team Leadership

ASSUMPTION: Strong emphasis on digital portfolio or examples of work will be advantageous during the application process.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Wide Orbit
• ENPS

ASSUMPTION: Familiarity with social media platforms and digital marketing tools is likely beneficial for the role.

👔 Cultural Fit Considerations

Company Values:

• Commitment to integrity and quality
• Focus on diversity and inclusion
• Community involvement and service

Work Style:

• Collaborative and team-oriented
• Flexible and adaptable to changing demands
• Innovative with a drive for quality outcomes

Self-Assessment Questions:

• Do I have the strategic mindset for brand development?
• Can I inspire and lead a diverse creative team?
• Am I comfortable with on-site work in a fast-paced environment?

ASSUMPTION: Candidates should be prepared to align personal values with the company's mission and community goals.

⚠️ Potential Challenges

• Balancing creative vision with strategic brand objectives
• Leading a diverse team with varying skill levels
• Adapting to technological advancements in digital marketing
• Managing multiple projects within tight deadlines

ASSUMPTION: Challenges stem from the need to align creativity with strategic business goals while maximizing team productivity within a dynamic industry.

📈 Similar Roles Comparison

• Creative Director in other broadcasting organizations
• Marketing Director within digital media companies
• Brand Manager in large media conglomerates

ASSUMPTION: Similar roles in larger cities might have more emphasis on digital innovations and larger team management.

📝 Sample Projects

• Developing cross-platform promotional campaigns
• Collaborating on community-focused branding initiatives
• Leading special event marketing strategies

ASSUMPTION: Projects will likely center around media engagement and innovative marketing tactics leveraging various digital and broadcast mediums.

❓ Key Questions to Ask During Interview

• How does the company measure success for this role?
• What are the top priorities for this position in the first six months?
• How does the team currently collaborate on creative projects?
• Can you describe the company's approach to innovation and market trends?
• What opportunities exist for professional development and growth?

ASSUMPTION: Inquiring about success metrics and growth opportunities will demonstrate your interest in aligning your career with company goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company’s careers page
• Attach a digital portfolio showcasing relevant work
• Prepare to discuss your creative strategy experience
• Highlight leadership and team-building experiences
• Demonstrate understanding of multimedia platforms during interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.