📌 Core Information
🔹 Job Title: Creative Services Director
🔹 Company: Nexstar Media Group, Inc.
🔹 Location: Green Bay, Wisconsin, United States
🔹 Job Type: Full-Time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Providing leadership and expertise for the Creative Services team
- Growing the Local 5 News brand and coordinating all station promotions and sponsorships
- Developing and implementing strategies for television, online, and social media platforms
- Managing recruitment, development, and performance evaluations of team members
ASSUMPTION: This role requires a balance of creative and management skills, with a focus on driving the station's brand and promotional efforts.
📋 Key Responsibilities
✅ Provide leadership and expertise for the promotions team
✅ Make decisions regarding hiring, evaluation, promotion, and termination of employees
✅ Develop and execute on-air, online, and social media promotional strategies
✅ Work with area businesses and organizations to grow and strengthen station event sponsorships
✅ Manage recruitment and development of talented promotions team members
✅ Have excellent oral and written communication skills
✅ Plan and direct staffing, training, and performance evaluations to develop and control promotions programs
✅ Create client promotions and promotional proposals with members of the Programming and Sales teams
✅ Perform other duties as assigned
ASSUMPTION: This role involves a mix of creative, strategic, and management tasks, requiring strong leadership and organizational skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
Experience: Minimum three to five years experience in media promotions.
Required Skills:
- Writing, shooting, and editing commercials
- Adobe Creative Cloud experience, strong skillset related to After Effects
- Knowledge of graphics software
- Experience guiding, directing, coaching, developing, and motivating subordinates
- Experience establishing long-range objectives and specifying the strategies and actions to achieve them
Preferred Skills:
- Experience in broadcast media production and distribution
- Knowledge of local market trends and competitors
ASSUMPTION: Candidates with a strong background in media promotions and experience managing teams will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Creative Services Director with 5-10 years of experience in the broadcast media industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Employee assistance program
Working Hours: Full-time, with flexible hours including weekends, evenings, and holidays as necessary
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 10,001+ employees
Founded: 1996
Company Description:
- Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content
- The company owns America’s largest local television broadcasting group, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people
- Nexstar’s national television properties include The CW, NewsNation, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network
Company Specialties:
- Broadcast television
- News and information programming
- Entertainment content production and distribution
Company Website: http://www.nexstar.tv
ASSUMPTION: Nexstar Media Group, Inc. is a large, well-established company with a strong presence in the broadcast media industry.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: The Creative Services Director will report directly to the Station Manager and oversee the Creative Services team
Work Arrangement: On-site, with flexible hours including weekends, evenings, and holidays as necessary
Growth Opportunities:
- Potential advancement to a higher-level management position within the company
- Expansion of responsibilities based on performance and company growth
ASSUMPTION: This role offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site, with a flexible work arrangement
Office Location(s): 1181 East Mason Street (Nexstar - WFRV), Green Bay, Wisconsin, United States
Geographic Context:
- Green Bay is located in northeastern Wisconsin, along the western shore of Green Bay
- The city has a humid continental climate, with warm summers and cold, snowy winters
- Green Bay is known for its rich history, vibrant arts and culture scene, and outdoor recreation opportunities
Work Schedule: Full-time, with flexible hours including weekends, evenings, and holidays as necessary
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Human Resources department
- In-person or virtual interview with the Station Manager and other key stakeholders
- Presentation or assignment to assess creative and strategic skills
- Final interview with the Station Manager or another senior leader
Key Assessment Areas:
- Creative and strategic thinking
- Leadership and management skills
- Communication and interpersonal skills
- Knowledge of broadcast media production and distribution
Application Tips:
- Highlight relevant experience and achievements in media promotions and team management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare a portfolio or examples of your creative work, if applicable
ATS Keywords: Media promotions, team management, creative strategy, broadcast media, Adobe Creative Cloud, After Effects, graphics software
ASSUMPTION: The application process may vary depending on the specific needs of the company and the role.
🛠️ Tools & Technologies
- Adobe Creative Cloud (After Effects, Premiere Pro, Photoshop)
- Graphics software (e.g., Avid Media Composer, Final Cut Pro)
- Broadcast media production and distribution tools (e.g., newsroom computer systems, video servers)
ASSUMPTION: The specific tools and technologies required may vary depending on the company's infrastructure and the role's responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Accountability
- Collaboration
- Innovation
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to effectively manage and develop team members?
- Do you have a strong creative vision and the ability to execute on strategic plans?
ASSUMPTION: Nexstar Media Group, Inc. values employees who are innovative, collaborative, and committed to delivering excellence in their roles.
⚠️ Potential Challenges
- Managing a team with diverse skills and personalities
- Balancing creative and strategic responsibilities with management tasks
- Adapting to the fast-paced and dynamic nature of the broadcast media industry
- Working flexible hours, including weekends, evenings, and holidays as necessary
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Creative Director (Broadcast Media)
- Promotions Manager (Broadcast Media)
- Brand Manager (Broadcast Media)
ASSUMPTION: These roles share similarities with the Creative Services Director position, with a focus on creative strategy, team management, and broadcast media production and distribution.
📝 Sample Projects
- Developing and executing a promotional campaign for a new local news program
- Creating a brand refresh for the station, including on-air and online branding elements
- Managing a team to produce a special event or program, such as a live broadcast or community event
ASSUMPTION: These sample projects reflect the creative and strategic responsibilities of the Creative Services Director role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Creative Services team currently?
- How does this role fit into the station's long-term strategic plans?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for employees with flexible work arrangements?
- What is the team's dynamic, and how does this role contribute to its success?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio or examples of your creative work, if applicable
- Follow up with the Human Resources department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
