📌 Core Information
🔹 Job Title: Creative Specialist
🔹 Company: Fiverr
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Creative, Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Driving performance through data-informed, social-first creative
- Building and optimizing high-volume, high-velocity creative pipelines
- Collaborating with cross-functional teams for international markets
- Leveraging AI and editing tools for scalable creative output
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on performance-driven content.
📋 Key Responsibilities
✅ Ideate, create, and produce high-performing, localized social content (UGC-style videos, memes, static ads, motion graphics) for multiple international markets
✅ Build and maintain a high-volume creative pipeline, delivering consistent, data-driven assets tailored to performance objectives and local nuances
✅ Collaborate with Growth, Media, and Localization teams to ensure creative resonates with specific cultural, linguistic, and platform behaviors in key markets (USA, UK, France, Spain, Brazil, etc.)
✅ Leverage AI platforms, editing tools, and motion design to speed up production and enable scalable creative output
✅ Analyze performance data and iterate creatively based on real-time feedback
✅ Contribute to larger brand & brand-performance campaigns and cross-team initiatives
ASSUMPTION: This role involves a high degree of collaboration and iteration, with a strong emphasis on data-driven decision-making.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree in a relevant field)
Experience: 5+ years in performance creative and growth content production at a global brand, global digital agency, or global startup
Required Skills:
- Proven track record in social ad creatives (UGC, memes, statics, motion) tailored for performance and optimized by platform
- Solid hands-on skills in video editing, motion design, and working with AI creative tools (e.g., Runway, Midjourney, ElevenLabs)
- Deep familiarity with Meta, Instagram, YouTube, TikTok, and how content needs to be adapted by platform and region
- Experience producing for international audiences with sensitivity to cultural and language nuances
- Comfort operating in a fast-paced, iterative production environment, driven by testing and optimization
- Creative mindset paired with a data-informed approach that delivers smart, platform-native ideas with measurable results
- Familiarity with social trends and humor across diverse regions
- Fluent English
Preferred Skills:
- Experience with specific AI creative tools or platforms
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, a relevant degree and proficiency in additional languages may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $120,000 per year (Based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous vacation and sick leave policy
- Employee stock options
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and a results-driven work environment
ASSUMPTION: Salary range is estimated based on industry standards for a mid-level creative role in Tel Aviv, Israel.
📌 Applicant Insights
🔍 Company Context
Industry: Fiverr operates in the global online freelance marketplace industry, connecting businesses with freelance talent.
Company Size: Fiverr has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Fiverr was founded in 2010, with a history of growth and expansion in the global gig economy.
Company Description:
- Fiverr is a global platform connecting businesses with freelance talent in the simplest way possible.
- The company offers a wide range of services, including logo designs, resume editors, article writers, and more.
- Fiverr's mission is to change how the world works together by providing access to quality, affordable, and on-demand talent.
Company Specialties:
- Gigs (online marketplace)
- Services
- Small business
- Freelance
- Crowd economy
- Ecommerce
- Entrepreneur
Company Website: http://fiverr.com
ASSUMPTION: Fiverr's focus on connecting businesses with freelance talent may provide unique opportunities for collaboration and learning in this role.
📊 Role Analysis
Career Level: Mid-level to senior creative role, with opportunities for growth and leadership within the creative team.
Reporting Structure: The Creative Specialist will report to the Creative Director and collaborate with various cross-functional teams, including Growth, Media, and Localization.
Work Arrangement: On-site with remote work options, requiring regular presence in the Tel Aviv office and flexibility for international collaboration.
Growth Opportunities:
- Advancement to a leadership role within the creative team
- Expansion into new markets and platforms
- Developing expertise in AI-driven creative tools and platforms
ASSUMPTION: This role offers significant growth potential, both within the creative team and across Fiverr's expanding global presence.
🌍 Location & Work Environment
Office Type: Fiverr's Tel Aviv office is a collaborative, creative workspace with a focus on innovation and growth.
Office Location(s): 8 Eliezer Kaplan Street, Tel Aviv, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a strong focus on innovation.
- The city offers a high quality of life, with a diverse range of cultural, culinary, and entertainment options.
- Tel Aviv is well-connected by public transportation, making it easy to commute to the office from nearby neighborhoods.
Work Schedule: Full-time (40 hours/week), with flexible hours and a results-driven work environment, requiring occasional overtime and weekend work for international campaigns.
ASSUMPTION: The Tel Aviv office provides a dynamic, multicultural work environment that may offer unique opportunities for learning and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- Creative challenge or test project
- Final on-site or video interview with the creative team
Key Assessment Areas:
- Portfolio and creative samples
- Problem-solving and analytical skills
- Cultural sensitivity and language proficiency
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of Fiverr's mission and the role's requirements
- Be ready to discuss your creative process, data-driven decision-making, and international campaign experience
ATS Keywords: Performance creative, social ad creatives, UGC, memes, static ads, motion graphics, AI creative tools, international markets, cultural nuances, data-driven, optimization, brand campaigns
ASSUMPTION: Fiverr's application process may involve creative challenges or tests to assess candidates' skills and problem-solving abilities.
🛠️ Tools & Technologies
- AI creative tools (e.g., Runway, Midjourney, ElevenLabs)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Motion design software (e.g., Adobe After Effects, Cinema 4D)
- Social media platforms (e.g., Meta, Instagram, YouTube, TikTok)
ASSUMPTION: Familiarity with specific AI creative tools and platforms may be beneficial for this role, but not necessarily required.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Growth-oriented
Work Style:
- Fast-paced and iterative
- Data-informed decision-making
- Collaborative and cross-functional
- Results-driven and performance-focused
Self-Assessment Questions:
- How do you approach balancing creativity with data-driven decision-making?
- Can you provide an example of a successful international campaign you've worked on, and how you adapted content for different cultural and linguistic nuances?
- How do you stay up-to-date with social trends and humor across diverse regions?
ASSUMPTION: Fiverr's company culture values innovation, collaboration, and data-driven decision-making, with a strong focus on customer-centric growth.
⚠️ Potential Challenges
- Managing high-volume, high-velocity creative pipelines in multiple international markets
- Adapting to the fast-paced, iterative nature of performance-driven creative
- Balancing creative freedom with data-driven optimization and brand guidelines
- Collaborating effectively with cross-functional teams across different time zones
ASSUMPTION: This role may present unique challenges related to managing high-volume creative pipelines, international collaboration, and balancing creativity with data-driven optimization.
📈 Similar Roles Comparison
- Unlike traditional creative roles, this position focuses heavily on performance-driven content and data-informed decision-making
- International markets and cultural nuances play a significant role in this role, compared to more localized creative positions
- Career progression may involve expanding into new markets, platforms, or leadership roles within the creative team
ASSUMPTION: This role offers a unique blend of creative and analytical skills, with a strong focus on performance-driven content and international collaboration.
📝 Sample Projects
- Developing a UGC-style video campaign for multiple international markets, with tailored content for each region
- Creating a series of memes and static ads for a brand-performance campaign, optimized for each social media platform
- Leveraging AI creative tools to generate and optimize motion graphics for a large-scale brand campaign
ASSUMPTION: Sample projects should demonstrate the candidate's ability to create high-performing, localized social content and adapt to various platforms and regions.
❓ Key Questions to Ask During Interview
- How does the creative team collaborate with other departments, such as Growth and Media, to ensure creative resonates with specific cultural and platform behaviors?
- Can you describe the typical creative process for a campaign, from ideation to execution and optimization?
- How does Fiverr support the professional development and growth of its creative team members?
- What are the most significant challenges facing the creative team in the coming months or years, and how can this role help address them?
- How does Fiverr approach balancing creativity with data-driven decision-making and optimization?
ASSUMPTION: Interview questions should focus on the creative process, collaboration, professional development, and the unique challenges and opportunities presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of Fiverr's mission and the role's requirements
- Be ready to discuss your creative process, data-driven decision-making, and international campaign experience
- Follow up with the hiring manager within one week of submitting your application, expressing your interest in the role and any questions you may have
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
