Creative Strategist

📌 Core Information

🔹 Job Title: Creative Strategist

🔹 Company: MAS

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: Mid-Level (4-6 years)

🔹 Remote Status: Remote (100% remote)

🚀 Job Overview

Key aspects of this role include:

• Developing strategic narratives for experiential marketing projects
• Collaborating with creative teams to ideate concepts
• Measuring the impact of experiential marketing efforts
• Managing client projects from initial briefing to execution
• Staying ahead of trends shaping consumer behavior across social platforms

ASSUMPTION: This role requires a strong understanding of both experiential marketing and social media trends to create effective strategies that resonate with audiences.

📋 Key Responsibilities

✅ Researching client brands, products, target audiences, and competitive landscapes to uncover insights

✅ Crafting briefs and strategic narratives with social-first approaches

✅ Ideating concepts in collaboration with creative teams, leveraging cultural trends and new technologies

✅ Measuring data and developing comprehensive social amplification strategies

✅ Developing presentation decks for pitches, translating strategy into a compelling story

✅ Owning client projects, ensuring they meet the original strategic and creative intent

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to deliver impactful experiential marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 4-6 years working in strategy or marketing at an agency or brand

Required Skills:

• Deep understanding of trends shaping consumer behavior across social platforms
• Experience developing integrated social media strategies for experiential marketing
• Great organizational and time-management skills
• Strong client-facing experience
• Amazing written, visual, and verbal communication skills
• Strong work ethic and ability to work autonomously

Preferred Skills:

• Background in data & analytics

ASSUMPTION: A strong portfolio showcasing strategic thinking and creative problem-solving skills would be a significant asset for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $78,000 per year

Benefits:

• Health & Dental Insurance
• Employer-paid Short-term Disability and Life Insurance
• Paid Parental Leave
• Flexible Spending Accounts
• 401(K) with Employer Match
• Generous Time Off

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on the company's self-reported range and may vary depending on factors such as training, transferable skills, work experience, business needs, and market demands.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2007

Company Description:

• MAS is an experience agency of creatives and technologists on a mission to evoke emotion in guests by daring to be bold.
• The company creates moments big and small, physical or digital, with a focus on delivering innovative and emotionally resonant experiences for brands.
• MAS offers a range of services, including creative design, event production, strategy, interactive, and virtual events.

Company Specialties:

• Creative Design
• Event Production
• Experiential
• Eventtech
• Strategy
• Interactive
• Virtual Events
• and Digital

Company Website: http://moremas.com

ASSUMPTION: MAS is a mid-sized advertising agency specializing in experiential marketing, with a focus on creating emotionally resonant experiences for brands.

📊 Role Analysis

Career Level: Mid-Level

Reporting Structure: Reports directly to the Director of Creative Strategy

Work Arrangement: Remote (100% remote)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the Strategy group
• Opportunities to work on a diverse range of projects for various clients
• Chance to learn and grow within a dynamic, creative environment

ASSUMPTION: This role offers opportunities for professional growth and development within a creative and innovative agency setting.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Remote (United States)

Geographic Context:

• Remote work allows for flexibility in location within the United States
• MAS is headquartered in Brooklyn, New York, with a focus on the East Coast market
• The company works with clients across various industries and regions

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work autonomously

ASSUMPTION: The remote work arrangement requires strong self-motivation, time management, and communication skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Director of Creative Strategy and a member of the Strategy team
• Final interview with the President of MAS
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Creativity and innovation
• Communication and presentation skills
• Understanding of experiential marketing and social media trends
• Ability to work autonomously and manage multiple projects

Application Tips:

• Tailor your resume and cover letter to highlight your strategic thinking, creativity, and relevant experience
• Showcase your understanding of experiential marketing and social media trends in your application materials
• Prepare examples of your strategic thinking and creative problem-solving skills to discuss during the interview
• Research MAS and the role thoroughly to demonstrate your interest and understanding of the company and its mission

ATS Keywords: Experiential Marketing, Social Media Strategy, Creative Writing, Strategic Thinking, Client Management, Project Management, A/B Testing, Data Analysis, Consumer Behavior, Brand Strategy

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and communication skills, as well as their understanding of experiential marketing and social media trends.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• Project management tools (e.g., Asana, Trello, JIRA)
• Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and clients the candidate works with.

👔 Cultural Fit Considerations

Company Values:

• Bold: Daring to be different and taking risks
• Creative: Encouraging innovation and pushing boundaries
• Collaborative: Working together to achieve exceptional results
• Curious: Continuously learning and staying ahead of industry trends
• Empowering: Supporting and uplifting team members and clients

Work Style:

• Entrepreneurial: Taking initiative and driving projects forward
• Adaptable: Embracing change and pivoting as needed
• Results-driven: Focusing on delivering impactful outcomes
• Team-oriented: Collaborating and supporting team members
• Data-informed: Using data to guide decision-making and strategy

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working autonomously and managing multiple projects?
• Do you have a strong understanding of experiential marketing and social media trends?
• Can you effectively communicate complex ideas and translate strategy into compelling stories?
• Are you passionate about creating emotionally resonant experiences for brands?

ASSUMPTION: MAS values candidates who are bold, creative, collaborative, curious, and empowering, with an entrepreneurial spirit and a results-driven work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working remotely and maintaining productivity without direct supervision
• Keeping up with the fast-paced nature of the experiential marketing industry
• Balancing client-facing responsibilities with internal project management
• Adapting to changes in client needs, project scope, or industry trends

ASSUMPTION: The role may present challenges related to time management, self-motivation, and adaptability in a remote work environment.

📈 Similar Roles Comparison

• Compared to a traditional brand strategist role, this position places a greater emphasis on experiential marketing and social media strategy
• Unlike a social media manager role, this position requires a strong understanding of both brand strategy and experiential marketing
• As a mid-level role, this position offers opportunities for growth and development within the Strategy group and the agency as a whole

ASSUMPTION: This role combines elements of brand strategy, experiential marketing, and social media strategy, making it unique within the industry.

📝 Sample Projects

• Developing a comprehensive social media strategy for a virtual product launch event
• Creating an integrated marketing campaign for a brand activation at a major industry conference
• Managing a team to execute a multi-city experiential marketing tour for a new product launch
• Analyzing data and reporting on the success of an experiential marketing campaign for a client

ASSUMPTION: The specific projects the candidate works on will vary depending on the clients and campaigns they are assigned to.

❓ Key Questions to Ask During Interview

• How does MAS approach integrating social media strategy with experiential marketing campaigns?
• What are some recent examples of successful experiential marketing campaigns MAS has executed?
• How does MAS support the professional growth and development of its team members?
• What is the typical timeline for a project from initial briefing to execution?
• How does MAS measure the success of its experiential marketing campaigns?

ASSUMPTION: Asking thoughtful questions during the interview process will help the candidate better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic thinking, creativity, and relevant experience
• Prepare examples of your strategic thinking and creative problem-solving skills to discuss during the interview
• Research MAS and the role thoroughly to demonstrate your interest and understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.