π Core Information
πΉ Job Title: Creative Strategist
πΉ Company: MAS
πΉ Location: Remote (United States)
πΉ Job Type: Full-Time
πΉ Category: Advertising & Marketing
πΉ Date Posted: 2025-04-25
πΉ Experience Level: Mid-Level (4-6 years)
πΉ Remote Status: Remote (100% remote)
π Job Overview
Key aspects of this role include:
- Developing strategic narratives for experiential marketing projects
- Collaborating with creative teams to ideate concepts
- Measuring the impact of experiential marketing efforts
- Managing client projects from initial briefing to execution
- Staying ahead of trends shaping consumer behavior across social platforms
ASSUMPTION: This role requires a strong understanding of both experiential marketing and social media trends to create effective strategies that resonate with audiences.
π Key Responsibilities
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Researching client brands, products, target audiences, and competitive landscapes to uncover insights
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Crafting briefs and strategic narratives with social-first approaches
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Ideating concepts in collaboration with creative teams, leveraging cultural trends and new technologies
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Measuring data and developing comprehensive social amplification strategies
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Developing presentation decks for pitches, translating strategy into a compelling story
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Owning client projects, ensuring they meet the original strategic and creative intent
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to deliver impactful experiential marketing campaigns.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 4-6 years working in strategy or marketing at an agency or brand
Required Skills:
- Deep understanding of trends shaping consumer behavior across social platforms
- Experience developing integrated social media strategies for experiential marketing
- Great organizational and time-management skills
- Strong client-facing experience
- Amazing written, visual, and verbal communication skills
- Strong work ethic and ability to work autonomously
Preferred Skills:
- Background in data & analytics
ASSUMPTION: A strong portfolio showcasing strategic thinking and creative problem-solving skills would be a significant asset for this role.
π° Compensation & Benefits
Salary Range: $70,000 - $78,000 per year
Benefits:
- Health & Dental Insurance
- Employer-paid Short-term Disability and Life Insurance
- Paid Parental Leave
- Flexible Spending Accounts
- 401(K) with Employer Match
- Generous Time Off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the company's self-reported range and may vary depending on factors such as training, transferable skills, work experience, business needs, and market demands.
π Applicant Insights
π Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2007
Company Description:
- MAS is an experience agency of creatives and technologists on a mission to evoke emotion in guests by daring to be bold.
- The company creates moments big and small, physical or digital, with a focus on delivering innovative and emotionally resonant experiences for brands.
- MAS offers a range of services, including creative design, event production, strategy, interactive, and virtual events.
Company Specialties:
- Creative Design
- Event Production
- Experiential
- Eventtech
- Strategy
- Interactive
- Virtual Events
- and Digital
Company Website: http://moremas.com
ASSUMPTION: MAS is a mid-sized advertising agency specializing in experiential marketing, with a focus on creating emotionally resonant experiences for brands.
π Role Analysis
Career Level: Mid-Level
Reporting Structure: Reports directly to the Director of Creative Strategy
Work Arrangement: Remote (100% remote)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Strategy group
- Opportunities to work on a diverse range of projects for various clients
- Chance to learn and grow within a dynamic, creative environment
ASSUMPTION: This role offers opportunities for professional growth and development within a creative and innovative agency setting.
π Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Remote (United States)
Geographic Context:
- Remote work allows for flexibility in location within the United States
- MAS is headquartered in Brooklyn, New York, with a focus on the East Coast market
- The company works with clients across various industries and regions
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work autonomously
ASSUMPTION: The remote work arrangement requires strong self-motivation, time management, and communication skills to succeed in this role.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Director of Creative Strategy and a member of the Strategy team
- Final interview with the President of MAS
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation
- Communication and presentation skills
- Understanding of experiential marketing and social media trends
- Ability to work autonomously and manage multiple projects
Application Tips:
- Tailor your resume and cover letter to highlight your strategic thinking, creativity, and relevant experience
- Showcase your understanding of experiential marketing and social media trends in your application materials
- Prepare examples of your strategic thinking and creative problem-solving skills to discuss during the interview
- Research MAS and the role thoroughly to demonstrate your interest and understanding of the company and its mission
ATS Keywords: Experiential Marketing, Social Media Strategy, Creative Writing, Strategic Thinking, Client Management, Project Management, A/B Testing, Data Analysis, Consumer Behavior, Brand Strategy
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and communication skills, as well as their understanding of experiential marketing and social media trends.
π οΈ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello, JIRA)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and clients the candidate works with.
π Cultural Fit Considerations
Company Values:
- Bold: Daring to be different and taking risks
- Creative: Encouraging innovation and pushing boundaries
- Collaborative: Working together to achieve exceptional results
- Curious: Continuously learning and staying ahead of industry trends
- Empowering: Supporting and uplifting team members and clients
Work Style:
- Entrepreneurial: Taking initiative and driving projects forward
- Adaptable: Embracing change and pivoting as needed
- Results-driven: Focusing on delivering impactful outcomes
- Team-oriented: Collaborating and supporting team members
- Data-informed: Using data to guide decision-making and strategy
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working autonomously and managing multiple projects?
- Do you have a strong understanding of experiential marketing and social media trends?
- Can you effectively communicate complex ideas and translate strategy into compelling stories?
- Are you passionate about creating emotionally resonant experiences for brands?
ASSUMPTION: MAS values candidates who are bold, creative, collaborative, curious, and empowering, with an entrepreneurial spirit and a results-driven work style.
β οΈ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working remotely and maintaining productivity without direct supervision
- Keeping up with the fast-paced nature of the experiential marketing industry
- Balancing client-facing responsibilities with internal project management
- Adapting to changes in client needs, project scope, or industry trends
ASSUMPTION: The role may present challenges related to time management, self-motivation, and adaptability in a remote work environment.
π Similar Roles Comparison
- Compared to a traditional brand strategist role, this position places a greater emphasis on experiential marketing and social media strategy
- Unlike a social media manager role, this position requires a strong understanding of both brand strategy and experiential marketing
- As a mid-level role, this position offers opportunities for growth and development within the Strategy group and the agency as a whole
ASSUMPTION: This role combines elements of brand strategy, experiential marketing, and social media strategy, making it unique within the industry.
π Sample Projects
- Developing a comprehensive social media strategy for a virtual product launch event
- Creating an integrated marketing campaign for a brand activation at a major industry conference
- Managing a team to execute a multi-city experiential marketing tour for a new product launch
- Analyzing data and reporting on the success of an experiential marketing campaign for a client
ASSUMPTION: The specific projects the candidate works on will vary depending on the clients and campaigns they are assigned to.
β Key Questions to Ask During Interview
- How does MAS approach integrating social media strategy with experiential marketing campaigns?
- What are some recent examples of successful experiential marketing campaigns MAS has executed?
- How does MAS support the professional growth and development of its team members?
- What is the typical timeline for a project from initial briefing to execution?
- How does MAS measure the success of its experiential marketing campaigns?
ASSUMPTION: Asking thoughtful questions during the interview process will help the candidate better understand the role, the team, and the company culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic thinking, creativity, and relevant experience
- Prepare examples of your strategic thinking and creative problem-solving skills to discuss during the interview
- Research MAS and the role thoroughly to demonstrate your interest and understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.