MAS logo

Creative Strategist

MAS
Full-time
On-site
United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Creative Strategist

πŸ”Ή Company: MAS

πŸ”Ή Location: Remote (United States)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: 2025-04-25

πŸ”Ή Experience Level: Mid-Level (4-6 years)

πŸ”Ή Remote Status: Remote (100% remote)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing strategic narratives for experiential marketing projects
  • Collaborating with creative teams to ideate concepts
  • Measuring the impact of experiential marketing efforts
  • Managing client projects from initial briefing to execution
  • Staying ahead of trends shaping consumer behavior across social platforms

ASSUMPTION: This role requires a strong understanding of both experiential marketing and social media trends to create effective strategies that resonate with audiences.

πŸ“‹ Key Responsibilities

βœ… Researching client brands, products, target audiences, and competitive landscapes to uncover insights

βœ… Crafting briefs and strategic narratives with social-first approaches

βœ… Ideating concepts in collaboration with creative teams, leveraging cultural trends and new technologies

βœ… Measuring data and developing comprehensive social amplification strategies

βœ… Developing presentation decks for pitches, translating strategy into a compelling story

βœ… Owning client projects, ensuring they meet the original strategic and creative intent

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to deliver impactful experiential marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 4-6 years working in strategy or marketing at an agency or brand

Required Skills:

  • Deep understanding of trends shaping consumer behavior across social platforms
  • Experience developing integrated social media strategies for experiential marketing
  • Great organizational and time-management skills
  • Strong client-facing experience
  • Amazing written, visual, and verbal communication skills
  • Strong work ethic and ability to work autonomously

Preferred Skills:

  • Background in data & analytics

ASSUMPTION: A strong portfolio showcasing strategic thinking and creative problem-solving skills would be a significant asset for this role.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $78,000 per year

Benefits:

  • Health & Dental Insurance
  • Employer-paid Short-term Disability and Life Insurance
  • Paid Parental Leave
  • Flexible Spending Accounts
  • 401(K) with Employer Match
  • Generous Time Off

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on the company's self-reported range and may vary depending on factors such as training, transferable skills, work experience, business needs, and market demands.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2007

Company Description:

  • MAS is an experience agency of creatives and technologists on a mission to evoke emotion in guests by daring to be bold.
  • The company creates moments big and small, physical or digital, with a focus on delivering innovative and emotionally resonant experiences for brands.
  • MAS offers a range of services, including creative design, event production, strategy, interactive, and virtual events.

Company Specialties:

  • Creative Design
  • Event Production
  • Experiential
  • Eventtech
  • Strategy
  • Interactive
  • Virtual Events
  • and Digital

Company Website: http://moremas.com

ASSUMPTION: MAS is a mid-sized advertising agency specializing in experiential marketing, with a focus on creating emotionally resonant experiences for brands.

πŸ“Š Role Analysis

Career Level: Mid-Level

Reporting Structure: Reports directly to the Director of Creative Strategy

Work Arrangement: Remote (100% remote)

Growth Opportunities:

  • Potential to take on more responsibilities and advance within the Strategy group
  • Opportunities to work on a diverse range of projects for various clients
  • Chance to learn and grow within a dynamic, creative environment

ASSUMPTION: This role offers opportunities for professional growth and development within a creative and innovative agency setting.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Remote (United States)

Geographic Context:

  • Remote work allows for flexibility in location within the United States
  • MAS is headquartered in Brooklyn, New York, with a focus on the East Coast market
  • The company works with clients across various industries and regions

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work autonomously

ASSUMPTION: The remote work arrangement requires strong self-motivation, time management, and communication skills to succeed in this role.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • In-depth interview with the Director of Creative Strategy and a member of the Strategy team
  • Final interview with the President of MAS
  • Background check and offer

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Creativity and innovation
  • Communication and presentation skills
  • Understanding of experiential marketing and social media trends
  • Ability to work autonomously and manage multiple projects

Application Tips:

  • Tailor your resume and cover letter to highlight your strategic thinking, creativity, and relevant experience
  • Showcase your understanding of experiential marketing and social media trends in your application materials
  • Prepare examples of your strategic thinking and creative problem-solving skills to discuss during the interview
  • Research MAS and the role thoroughly to demonstrate your interest and understanding of the company and its mission

ATS Keywords: Experiential Marketing, Social Media Strategy, Creative Writing, Strategic Thinking, Client Management, Project Management, A/B Testing, Data Analysis, Consumer Behavior, Brand Strategy

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and communication skills, as well as their understanding of experiential marketing and social media trends.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Google Workspace
  • Project management tools (e.g., Asana, Trello, JIRA)
  • Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
  • Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and clients the candidate works with.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Bold: Daring to be different and taking risks
  • Creative: Encouraging innovation and pushing boundaries
  • Collaborative: Working together to achieve exceptional results
  • Curious: Continuously learning and staying ahead of industry trends
  • Empowering: Supporting and uplifting team members and clients

Work Style:

  • Entrepreneurial: Taking initiative and driving projects forward
  • Adaptable: Embracing change and pivoting as needed
  • Results-driven: Focusing on delivering impactful outcomes
  • Team-oriented: Collaborating and supporting team members
  • Data-informed: Using data to guide decision-making and strategy

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable working autonomously and managing multiple projects?
  • Do you have a strong understanding of experiential marketing and social media trends?
  • Can you effectively communicate complex ideas and translate strategy into compelling stories?
  • Are you passionate about creating emotionally resonant experiences for brands?

ASSUMPTION: MAS values candidates who are bold, creative, collaborative, curious, and empowering, with an entrepreneurial spirit and a results-driven work style.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working remotely and maintaining productivity without direct supervision
  • Keeping up with the fast-paced nature of the experiential marketing industry
  • Balancing client-facing responsibilities with internal project management
  • Adapting to changes in client needs, project scope, or industry trends

ASSUMPTION: The role may present challenges related to time management, self-motivation, and adaptability in a remote work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to a traditional brand strategist role, this position places a greater emphasis on experiential marketing and social media strategy
  • Unlike a social media manager role, this position requires a strong understanding of both brand strategy and experiential marketing
  • As a mid-level role, this position offers opportunities for growth and development within the Strategy group and the agency as a whole

ASSUMPTION: This role combines elements of brand strategy, experiential marketing, and social media strategy, making it unique within the industry.

πŸ“ Sample Projects

  • Developing a comprehensive social media strategy for a virtual product launch event
  • Creating an integrated marketing campaign for a brand activation at a major industry conference
  • Managing a team to execute a multi-city experiential marketing tour for a new product launch
  • Analyzing data and reporting on the success of an experiential marketing campaign for a client

ASSUMPTION: The specific projects the candidate works on will vary depending on the clients and campaigns they are assigned to.

❓ Key Questions to Ask During Interview

  • How does MAS approach integrating social media strategy with experiential marketing campaigns?
  • What are some recent examples of successful experiential marketing campaigns MAS has executed?
  • How does MAS support the professional growth and development of its team members?
  • What is the typical timeline for a project from initial briefing to execution?
  • How does MAS measure the success of its experiential marketing campaigns?

ASSUMPTION: Asking thoughtful questions during the interview process will help the candidate better understand the role, the team, and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your strategic thinking, creativity, and relevant experience
  • Prepare examples of your strategic thinking and creative problem-solving skills to discuss during the interview
  • Research MAS and the role thoroughly to demonstrate your interest and understanding of the company and its mission
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.