Creative Strategist

📌 Core Information

🔹 Job Title: Creative Strategist

🔹 Company: Soar With Us

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Hybrid

🔹 Category: Advertising Services

🔹 Date Posted: 2025-04-11

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (London, City of, United Kingdom or Manchester, United Kingdom)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media creative strategies for D2C brands
• Conceptualizing and executing creative campaigns for Meta ad campaigns
• Analyzing creative data to measure and report on campaign performance
• Collaborating with cross-functional teams to deliver integrated campaigns

ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a strong focus on performance-driven results.

📋 Key Responsibilities

✅ Develop and execute social media creative strategies that align with clients' business objectives

✅ Conceptualize and execute creative campaigns for Meta ad campaigns (UGC, high-production, motion graphic, and static design ads)

✅ Understand what makes creative convert and continually optimize creative performance within ad campaigns on Meta and TikTok

✅ Script and brief creative for D2C campaigns

✅ Utilize creative data to measure and report on campaign performance, providing actionable insights and recommendations

✅ Work closely with an Account Manager to ensure the quality and effectiveness of creative deliverables

✅ Stay up-to-date on industry trends, market research, and consumer insights to inform creative strategies

✅ Collaborate with cross-functional teams to deliver integrated creative campaigns that drive results

✅ Participate in client meetings to discuss campaign performance, creative recommendations, and strategic planning

✅ Contribute to the development and implementation of Soar With Us' overall creative vision and strategy

✅ Manage multiple projects at once, prioritizing and delegating tasks as needed to ensure timely and effective delivery of client work

✅ Write and edit ad copy and scripts for various formats, including UGC, design, and video ads

✅ Create intricate and in-depth briefs for user-generated content (UGC) creators

✅ Understand human psychology, sociology, and why people buy things

ASSUMPTION: This role requires a strong understanding of the D2C market and a data-driven approach to creative strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 3+ years of experience in a creative strategy or social media marketing role, preferably in an agency setting

Required Skills:

• Proven track record of developing successful creative campaigns that drive results
• Strong analytical skills and experience with data analysis and reporting
• Excellent communication and presentation skills
• Strong attention to detail and ability to manage multiple projects at once
• Knowledge of digital marketing platforms, especially Meta, and understanding of performance marketing principles and theory

Preferred Skills:

• Leadership and team management experience

ASSUMPTION: Candidates with experience in DTC copywriting and a strong portfolio showcasing their creative work will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per year (Based on industry standards for the role, experience level, and location)

Benefits:

• Bonus/Benefit Scheme
• 27 Days Paid Holiday (including an extra holiday for your birthday)
• Private Health Scheme
• Company Pension Scheme
• Structured Training and Development
• Flexible Working (Ability to work abroad for up to 30 days at a time)
• Hybrid Working (Beautiful office in Oval, Central London)
• Team Building Activities

Working Hours: Full-time (40 hours per week, with flexible working options)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a creative strategist role in the United Kingdom. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 11-50 employees (Small to mid-sized agency with a close-knit team)

Founded: 2019 (Relatively new agency with rapid growth and expansion)

Company Description:

• Multi-award-winning e-commerce growth agency
• Specializes in advanced digital marketing strategies for D2C brands
• Official partners of Meta, TikTok, and Klaviyo

Company Specialties:

• Performance Creative
• Data Optimization
• Meta & TikTok Ads

Company Website: soarwithus.co

ASSUMPTION: Soar With Us is a dynamic and growing agency with a strong focus on performance-driven results and client success.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: Reports directly to the Creative Director

Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options)

Growth Opportunities:

• Progression to Senior Creative Strategist or Creative Team Lead roles
• Expanding responsibilities as the agency grows and takes on new clients

ASSUMPTION: This role offers significant growth potential as Soar With Us continues to expand and take on new clients.

🌍 Location & Work Environment

Office Type: Hybrid (Beautiful office in Oval, Central London, with the option to work from the Manchester office or remotely)

Office Location(s): Oval, Central London, and Manchester

Geographic Context:

• London, City of, United Kingdom (Vibrant and multicultural city with a thriving advertising industry)
• Manchester, United Kingdom (Dynamic and growing city with a strong digital marketing scene)

Work Schedule: Full-time (40 hours per week, with flexible working options)

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Creative Director
• In-person or virtual creative challenge and presentation
• Final interview with the Creative Director and a member of the leadership team

Key Assessment Areas:

• Creative portfolio and case studies
• Data analysis and reporting skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio or case studies showcasing your creative work and data-driven approach
• Prepare for the creative challenge by researching the company and its clients
• Be ready to discuss your thought process and decision-making during the interview

ATS Keywords: Creative Strategy, Social Media Marketing, Data Analysis, Performance Marketing, DTC Copywriting, Campaign Development, Client Management, Team Collaboration, Project Management, Communication, Presentation Skills, Attention to Detail, Leadership, Market Research, Consumer Insights, Creative Ideation

ASSUMPTION: Soar With Us uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Creative software (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Client-centric approach

Work Style:

• Fast-paced and dynamic environment
• Results-driven and performance-focused
• Strong emphasis on collaboration and teamwork
• Flexible and adaptable to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in creative strategy and social media marketing?
• Can you provide an example of a time when you had to analyze data to inform a creative decision or campaign strategy?
• How do you approach working with cross-functional teams and managing multiple projects simultaneously?

ASSUMPTION: Applicants who demonstrate a strong alignment with Soar With Us' values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and clients simultaneously
• Keeping up with the fast-paced and ever-changing digital marketing landscape
• Balancing creative thinking with data-driven decision making
• Adapting to the unique needs and preferences of diverse D2C clients

ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional advertising agencies, Soar With Us focuses exclusively on D2C brands and performance-driven results
• This role offers a unique blend of creative strategy, data analysis, and client management responsibilities
• Career progression opportunities are available as the agency continues to grow and expand

ASSUMPTION: Applicants should research similar roles in the industry to better understand the unique aspects of this opportunity at Soar With Us.

📝 Sample Projects

• Developing a comprehensive creative strategy for a new D2C brand launch on Meta and TikTok
• Analyzing campaign performance data to identify trends and optimize creative assets for improved results
• Collaborating with cross-functional teams to create integrated campaigns that drive sales and customer engagement

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them.

❓ Key Questions to Ask During Interview

• How does Soar With Us support the professional development and growth of its creative strategists?
• Can you describe the team structure and how this role fits into the overall creative strategy for the agency?
• How does Soar With Us approach working with diverse D2C clients, and what strategies have been successful in the past?
• What are the most important qualities and skills for success in this role, according to the Creative Director?
• How does Soar With Us measure the success of its creative campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or case studies showcasing your creative work and data-driven approach
• Prepare for the creative challenge by researching the company and its clients
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.