📌 Core Information
🔹 Job Title: Creative Strategist
🔹 Company: Liftoff
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-02
🔹 Experience Level: Mid-Level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative strategies for Liftoff's highest-value customers
- Managing high-touch creative projects from concept to execution
- Collaborating with cross-functional teams to align creative strategy with broader account strategies
- Analyzing creative performance data to optimize strategy and improve performance
ASSUMPTION: This role requires a balance of strategic thinking, project management, and data analysis skills. The ideal candidate will have experience in creative strategy, digital marketing, or performance advertising, with a strong focus on customer-centric and data-driven decision-making.
📋 Key Responsibilities
✅ Develop effective creative strategies tailored to premium customer goals and Liftoff's commercial objectives
✅ Manage high-touch creative projects from concept to execution, ensuring measurable performance improvements
✅ Analyze creative performance data to extract actionable insights and optimize strategy using Looker and other internal tools
✅ Build and maintain solid relationships with strategic customers, acting as a trusted creative advisor
✅ Collaborate with revenue and internal teams to align creative strategy with broader account strategies
✅ Design narratives and presentations to showcase creative insights, trends, and strategies through visual and verbal communication
✅ Proactively manage customer and internal expectations through regular updates and high-touch touchpoints
✅ Identify areas for process improvement or tooling and provide mindful recommendations
✅ Contribute to a culture of continuous learning and collaboration, sharing insights, case studies, and customer wins with the broader team
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects simultaneously. Strong organizational skills, multitasking abilities, and the capacity to thrive in a fast-paced environment are essential for success in this role.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 3-5 years of experience in creative strategy, digital marketing, or performance advertising
Required Skills:
- Proven experience in creative strategy, digital marketing, or performance advertising
- Strong project management and prioritization skills
- Exemplary written and verbal communication, including presentation skills
- Knowledge of digital performance metrics and campaign analysis
- Ability to work autonomously and collaboratively across departments
Preferred Skills:
- Experience with Looker or similar data analysis tools
- Familiarity with the mobile advertising industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in managing high-value customer relationships and performance-driven creative planning will be particularly well-suited to this role. Familiarity with the mobile advertising industry and relevant data analysis tools is a plus but not required.
💰 Compensation & Benefits
Salary Range: $72,250 to $100,000 plus bonus (varies based on location and experience)
Benefits:
- Equity
- Health, vision, and dental benefits associated with your country of residence
Working Hours: Full-time (40 hours per week) with flexible scheduling and remote work options
ASSUMPTION: Liftoff offers competitive market salaries, equity, and benefits packages. The base compensation will vary based on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, focusing on mobile advertising and app marketing
Company Size: Medium-sized (501-1,000 employees), with a global presence and a remote-first culture
Founded: 2012, with headquarters in Redwood City, CA
Company Description:
- Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers, and DSPs scale revenue growth with solutions to market and monetize mobile apps.
- The company's solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, e-commerce, and entertainment.
- Liftoff is committed to providing an equal employment opportunity for all employees and candidates, free from discrimination and harassment on the basis of sex, gender, sexual orientation, gender identity, race, creed, religion, national origin, ancestry, physical or mental disability, medical condition(s), marital or domestic partner status, age, veteran or military status, family care status, requesting or taking pregnancy, parental or disability leave, requesting an accommodation, or any other characteristic protected by federal, state, or local law, regulation, or ordinance.
Company Specialties:
- Mobile advertising
- App advertising
- Mobile marketing
- App marketing
- Mobile User Acquisition
- App user acquisition
- Mobile CPA Marketing
- Mobile retargeting
Company Website: http://www.liftoff.io
ASSUMPTION: Liftoff is a dynamic and fast-growing company with a strong focus on innovation, data-driven decision-making, and customer-centric strategies. The company's remote-first culture and global presence offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the Creative Strategy team and the broader organization
Reporting Structure: This role reports directly to the Creative Strategy Manager and collaborates with cross-functional teams, including Revenue, Creative, and Analytics
Work Arrangement: Full-time, remote OK, with in-person team gatherings and events at least once per quarter
Growth Opportunities:
- Advancement within the Creative Strategy team or broader organization
- Expanding skills and expertise in creative strategy, data analysis, and project management
- Collaborating with cross-functional teams to drive innovation and improve performance
- Contributing to internal enablement efforts and knowledge-sharing initiatives
ASSUMPTION: This role offers a unique opportunity to work with high-value customers and drive measurable performance improvements through creative strategy. Successful candidates will have the opportunity to grow and advance within the team and the broader organization.
🌍 Location & Work Environment
Office Type: Remote-first, with approved locations in CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, OR, PA, TX, UT, and WA
Office Location(s): Liftoff has offices in Redwood City, Los Angeles, and New York City, with employees working remotely from various locations worldwide
Geographic Context:
- Liftoff's remote-first culture allows employees to work from various locations, with in-person team gatherings and events held at least once per quarter
- The company offers several opportunities for in-person collaboration, communication, and team building
- Liftoff's global presence and diverse employee base foster a multicultural and inclusive work environment
Work Schedule: Full-time (40 hours per week), with flexible scheduling and remote work options
ASSUMPTION: Liftoff's remote-first culture and global presence offer unique opportunities for career growth and development. The company's commitment to inclusivity and diversity fosters a supportive and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Recruiting Team
- Technical assessment or case study presentation
- Final interview with the Hiring Manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Creative strategy and problem-solving skills
- Project management and prioritization abilities
- Communication and presentation skills
- Data analysis and interpretation skills
- Customer-centric mindset and relationship-building abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or case study showcasing your creative strategy and project management skills
- Research Liftoff's company culture and values to demonstrate your fit for the role
- Practice common interview questions and be prepared to discuss your experience with creative strategy, project management, and data analysis
ATS Keywords: Creative Strategy, Digital Marketing, Performance Advertising, Project Management, Communication, Data Analysis, Customer Relationship Management, Collaboration
ASSUMPTION: Liftoff's hiring process is designed to assess candidates' skills and cultural fit for the role. Successful candidates will demonstrate strong problem-solving skills, a customer-centric mindset, and the ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Looker (data analysis tool)
- Microsoft Office Suite (project management and collaboration)
- Google Workspace (collaboration and communication)
- Asana or similar project management tools
- Slack or similar team communication platforms
ASSUMPTION: Liftoff uses a variety of tools and technologies to support its remote-first work environment and collaborative culture. Familiarity with relevant tools and platforms is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Inclusive
Work Style:
- Fast-paced and dynamic
- Remote-first and global
- Customer-focused and data-driven
- Collaborative and inclusive
Self-Assessment Questions:
- How do you approach creative strategy and problem-solving in a fast-paced, customer-centric environment?
- Can you provide an example of a successful project management initiative you've led, and how you handled challenges or setbacks?
- How do you balance data-driven decision-making with creative intuition and innovation?
ASSUMPTION: Liftoff's company culture is characterized by a strong focus on innovation, data-driven decision-making, and customer-centric strategies. Successful candidates will demonstrate a strong cultural fit with these values and work styles.
⚠️ Potential Challenges
- Managing multiple high-touch creative projects simultaneously, requiring strong organizational skills and multitasking abilities
- Working remotely with a global team, requiring effective communication and collaboration skills
- Balancing customer expectations and internal priorities, requiring strong stakeholder management and prioritization skills
- Keeping up with industry trends and best practices, requiring continuous learning and adaptation
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Successful candidates will demonstrate strong problem-solving skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on premium customer accounts and high-touch creative projects, requiring strong project management and stakeholder engagement skills
- Liftoff's industry-specific context and global presence offer unique opportunities for career growth and development
- Career path comparison: This role may lead to advancement within the Creative Strategy team or broader organization, with opportunities for growth in creative strategy, data analysis, and project management
ASSUMPTION: This role offers a unique opportunity to work with high-value customers and drive measurable performance improvements through creative strategy. Successful candidates will have the opportunity to grow and advance within the team and the broader organization.
📝 Sample Projects
- Developing a comprehensive creative strategy for a gaming client, including user acquisition, retention, and monetization campaigns
- Managing a high-touch creative project for a finance client, focusing on brand awareness and customer acquisition through targeted advertising campaigns
- Analyzing creative performance data for an e-commerce client to optimize strategy and improve ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Creative Strategist role. Successful candidates will have experience in similar projects and be able to apply their skills to Liftoff's unique customer base and industry context.
❓ Key Questions to Ask During Interview
- How does Liftoff support the growth and development of its employees in this role?
- Can you describe the team structure and dynamics within the Creative Strategy team?
- How does Liftoff measure the success of its creative strategies, and what metrics are most important for this role?
- What are the most significant challenges facing the Creative Strategy team, and how can this role help address them?
- How does Liftoff foster a culture of innovation and continuous learning within the Creative Strategy team?
ASSUMPTION: These key questions will help candidates better understand the role's requirements, team dynamics, and growth opportunities. Successful candidates will demonstrate strong problem-solving skills, adaptability, and a customer-centric mindset.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or case study showcasing your creative strategy and project management skills
- Research Liftoff's company culture and values to demonstrate your fit for the role
- Practice common interview questions and be prepared to discuss your experience with creative strategy, project management, and data analysis
- Follow up with the Recruiting Team within one week of submitting your application to confirm receipt and next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
