Creative Strategist

📌 Core Information

🔹 Job Title: Creative Strategist

🔹 Company: Meta

🔹 Location: Paris, France

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving creative strategies for advertisers on Meta's platforms
• Collaborating with cross-functional teams to design AI-driven marketing strategies
• Executing high-profile campaigns showcasing the power of Reels, creators, and performance
• Analyzing data and insights to optimize campaign performance

ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, with a focus on driving business growth through innovative marketing strategies.

📋 Key Responsibilities

✅ Inspire and collaborate with peers to generate innovative ideas for campaigns on Meta's platforms

✅ Analyze data and insights to optimize campaign performance and drive business growth

✅ Stay ahead of the curve on emerging trends and technologies

✅ Work hands-on to bring ideas to life and manage projects

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization, requiring strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: Minimum 3 years in social media marketing, with a focus on creator marketing and short-form video

Required Skills:

• Creative strategy development
• Social media marketing (paid and organic)
• AI solutions and tools for marketing and advertising
• Data analysis and interpretation
• Project management
• Fluency in French and English

Preferred Skills:

• Experience with Meta's ad products (Reels, Feed, Messaging)
• Design and prototyping skills
• Knowledge of measurement tools and platforms

ASSUMPTION: Candidates with a strong portfolio of social media campaigns and experience working with AI solutions will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for mid-level marketing roles in Paris)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off (vacation, sick, and holidays)
• Parental leave
• Employee discounts on Meta products and services

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: Salary range is estimated based on industry standards for mid-level marketing roles in Paris. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, virtual reality, and artificial intelligence. The company's platforms include Facebook, Instagram, WhatsApp, and Messenger, among others.

Company Size: Meta is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Meta was founded in 2004 as Facebook, Inc., and rebranded as Meta Platforms, Inc. in 2021.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible
• The company's technologies help people connect, find communities, and grow businesses
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: metacareers.com

ASSUMPTION: Meta's large size and diverse portfolio of products and services offer applicants a wide range of career opportunities and growth potential.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Creative Shop team lead and collaborates with cross-functional teams, including marketing, data science, and engineering.

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Advancement to senior roles within the Creative Shop team or related departments
• Expansion into new areas of expertise, such as AI or virtual reality
• Opportunities to work on high-profile campaigns and gain exposure to diverse clients

ASSUMPTION: This role offers strong growth potential, given Meta's large size and diverse portfolio of products and services.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Paris, France

Geographic Context:

• Paris is a vibrant, multicultural city with a rich history and diverse cultural scene
• The city is home to numerous tech companies and startups, offering ample networking opportunities
• Paris offers a high quality of life, with excellent education, healthcare, and recreational facilities

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: Paris offers a dynamic and stimulating work environment, with ample opportunities for professional growth and personal development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the Creative Shop team
• Final interview with the team lead or a senior team member

Key Assessment Areas:

• Creativity and strategic thinking
• Data analysis and interpretation skills
• Project management and organizational skills
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your creative work and campaign successes
• Research Meta's products and services, and be prepared to discuss how your skills and experience align with the company's mission

ATS Keywords: Social media marketing, creator marketing, short-form video, AI solutions, data analysis, project management, creative strategy

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and be prepared to discuss their creative approach to marketing and data-driven decision-making.

🛠️ Tools & Technologies

• Meta's suite of ad products (Reels, Feed, Messaging)
• AI solutions and tools for marketing and advertising
• Data analysis and visualization tools (e.g., Tableau, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Applicants should have experience with Meta's ad products and be comfortable learning and using new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Move fast and break things
• Focus on impact
• Be bold
• Be open
• Build social value

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Innovative and creative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform creative decisions?
• Do you have a strong portfolio of creative work that demonstrates your ability to think strategically and execute campaigns?

ASSUMPTION: Applicants should assess their fit with Meta's company values and work style, and be prepared to discuss their alignment with these factors during the interview process.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Keeping up with the fast-paced nature of the social media landscape
• Working with diverse teams and stakeholders, each with their own priorities and goals
• Adapting to changes in Meta's products and services, as well as industry trends

ASSUMPTION: Applicants should be prepared to discuss how they have overcome similar challenges in previous roles and how they would approach these challenges in this position.

📈 Similar Roles Comparison

• Creative Strategist (Meta) vs. Social Media Manager (Agency): The Meta role focuses more on strategic planning and creative execution, while the agency role may involve more day-to-day campaign management and client communication
• Industry-specific context: Meta's size and global reach offer unique opportunities for applicants, but may also present more complex challenges than smaller organizations
• Career path comparison: This role offers strong growth potential, with opportunities to advance to senior roles within the Creative Shop team or related departments

ASSUMPTION: Applicants should research similar roles within and outside of Meta to better understand the unique opportunities and challenges this position offers.

📝 Sample Projects

• Developing a creative strategy for a luxury brand's Instagram Reels campaign
• Analyzing data to optimize a travel company's Facebook ad performance
• Managing a project to create a series of short-form videos for a retail client's TikTok channel

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached challenges and achieved success.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall creative strategy for Meta's platforms?
• What are the biggest challenges facing the Creative Shop team currently, and how can this role help address them?
• How does Meta support the professional development and growth of its employees?
• What is the team's approach to collaboration and communication, both within the Creative Shop and with other departments?
• How does Meta measure the success of its creative campaigns, and how can this role contribute to improving those metrics?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their understanding of Meta's creative strategy and business goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your creative work and campaign successes
• Research Meta's products and services, and be prepared to discuss how your skills and experience align with the company's mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.