Creative Strategist

📌 Core Information 🔹 Job Title: Creative Strategist 🔹 Company: Happy Koala LLC 🔹 Location: Netherlands (Remote) 🔹 Job Type: Full-Time, Remote Contractor 🔹 Category: Marketing 🔹 Date Posted: April 14, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: Remote (EU hours required) 🚀 Job Overview Key aspects of this role include: 1. Developing innovative and effective strategies for digital media advertising campaigns. 2. Collaborating with cross-functional teams to ensure cohesive messaging and brand consistency. 3. Analyzing market trends, consumer insights, and competitive landscapes to inform strategies. 4. Managing multiple priorities and deadlines effectively in a fast-paced, dynamic environment. 5. Thriving in a remote work setting and collaborating with a global team. ASSUMPTION: This role requires a strong analytical mindset, creative flair, and a deep understanding of consumer behavior and market trends. The ideal candidate will have experience in a creative strategy role, preferably in an advertising agency or marketing department. 📋 Key Responsibilities 🔑 Strategy Development: - Develop comprehensive creative strategies that support business goals and objectives. - Conduct thorough research and analysis to identify market trends, consumer insights, and competitive landscapes. - Translate insights into actionable strategies that differentiate the brand and resonate with the target audience. 🔑 Campaign Planning and Execution: - Collaborate with internal teams to conceptualize and execute integrated marketing campaigns across various channels, including digital, social media, print, and events. - Develop creative briefs and provide clear direction to design and content teams to ensure alignment with strategic objectives. - Monitor campaign performance and metrics to evaluate effectiveness and identify areas for optimization. 🔑 Brand Development and Positioning: - Contribute to the development and evolution of the brand identity and messaging. - Ensure brand consistency across all touchpoints and communication channels. - Identify opportunities for brand positioning and differentiation in the marketplace. 🔑 Cross-Functional Collaboration: - Work closely with marketing, design, product development, and sales teams to ensure alignment of messaging and strategy. - Foster a collaborative environment that encourages creative thinking and innovation. - Communicate effectively with stakeholders to gather input and feedback on creative initiatives. 🔑 Trend Analysis and Innovation: - Stay abreast of industry trends, emerging technologies, and cultural shifts. - Apply insights to inform creative strategies and develop innovative solutions. - Experiment with new approaches and techniques to continually improve campaign performance and engagement. 🎯 Required Qualifications Education: - Relevant degree or equivalent experience in marketing, advertising, or a related field. Experience: - Proven experience in a creative strategy role, preferably in an advertising agency or marketing department. - Strong analytical skills with the ability to interpret data and insights to drive strategic decisions. - Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively. - Creative mindset with a passion for developing innovative and compelling campaigns. - Strong project management skills with the ability to manage multiple priorities and deadlines effectively. - Proficiency in digital marketing platforms and tools. - Familiarity with design principles and an eye for aesthetics. - Ability to thrive in a fast-paced, dynamic environment and adapt to change. - Strong collaborative spirit and ability to work effectively in cross-functional teams. Preferred Skills: - Fluency in additional languages, particularly Dutch or German. - Experience with SEO and SEM strategies. - Knowledge of the natural health and wellness industry. 💰 Compensation & Benefits Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for remote roles in the Netherlands) Benefits: - Competitive salary with opportunities for growth based on performance. - Paid holidays and flexible working hours. - Work from anywhere with a focus on EU hours (GMT). - Join a supportive, global team with a dynamic and exciting work environment. - Make a real impact on the company's growth and success. Working Hours: Full-time (32-40 hours per week, flexible schedule) ASSUMPTION: The salary range is an estimate based on industry standards for remote roles in the Netherlands. The final offer may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: Wellness and Fitness Services Company Size: 11-50 employees Founded: 2016 Company Description: Happy Koala LLC, operating as Beyond Alpha, is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements. They focus on helping clients make long-lasting positive health changes and start living fuller lives. Company Specialties: - Natural health supplements - Gut health products - Microbiome-focused nutrition - Digestive wellness solutions Company Website: store.happymammoth.com ASSUMPTION: Happy Koala LLC operates as a sister company to Happy Mammoth, focusing on natural health supplements and wellness products. Both companies share a commitment to quality, innovation, and customer satisfaction. 📊 Role Analysis Career Level: Mid-level to senior, depending on experience Reporting Structure: This role reports directly to the Marketing Director or a similar senior-level marketing manager. Work Arrangement: Full-time, remote contractor with a focus on EU hours (GMT). The role may require occasional travel for team meetings and industry events. Growth Opportunities: - Potential to take on additional responsibilities and advance within the marketing team as the company grows. - Opportunities to collaborate with cross-functional teams and contribute to the development of new products and campaigns. - Exposure to a global market and the chance to work with diverse teams and stakeholders. ASSUMPTION: This role offers ample opportunities for growth and development within the marketing team and the broader organization. The ideal candidate will be eager to take on new challenges and contribute to the company's success. 🌍 Location & Work Environment Office Type: Remote (fully remote contractor role) Office Location(s): The role is based in the Netherlands but can be performed from anywhere within the EU, with a focus on EU hours (GMT). Geographic Context: - The Netherlands is a multicultural country with a strong focus on work-life balance and employee well-being. - The company encourages a flexible and autonomous work environment, with an emphasis on results and performance. Work Schedule: Flexible, with a focus on EU hours (GMT) and regular communication with the team. ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, with an emphasis on results and performance. The ideal candidate will be self-motivated, organized, and able to manage their time effectively. 💼 Interview & Application Insights Typical Process: 1. Online application review and resume screening. 2. Phone or video call for an initial interview to discuss the role, experience, and cultural fit. 3. In-depth interview with the marketing team to assess skills, experience, and strategic thinking. 4. Final interview with the Marketing Director or a senior-level marketing manager to discuss career goals, expectations, and next steps. Key Assessment Areas: - Strategic thinking and analytical skills. - Creative problem-solving and innovation. - Communication and presentation skills. - Cultural fit and alignment with company values. - Experience with digital marketing platforms and tools. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills, experience, and achievements that match the required qualifications. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work in a remote team environment. 3. Research the company, its mission, and values to demonstrate your understanding and enthusiasm for the role. ATS Keywords: Creative Strategy, Digital Media Advertising, Campaign Planning, Brand Development, Cross-Functional Collaboration, Trend Analysis, Analytical Skills, Communication Skills, Project Management, Digital Marketing, Design Principles, Consumer Behavior, Market Trends, Innovation, Collaboration, Creativity ASSUMPTION: The interview process focuses on assessing the candidate's strategic thinking, analytical skills, and cultural fit. The ideal candidate will have a strong portfolio or examples of their work that demonstrate their ability to develop innovative and effective marketing strategies. 🛠️ Tools & Technologies - Google Analytics - Google Ads - Facebook Ads Manager - LinkedIn Ads - Asana or Trello for project management - Canva or Adobe Creative Cloud for design and graphics - Google Docs, Sheets, and Slides for documentation and reporting - Zoom or Microsoft Teams for communication and collaboration ASSUMPTION: The ideal candidate will have experience with relevant digital marketing platforms and tools, as well as a strong understanding of data analysis and reporting. 👔 Cultural Fit Considerations Company Values: - Innovation: Embrace change and continuously improve. - Quality: Deliver excellence in all aspects of the business. - Collaboration: Work together to achieve common goals. - Customer Focus: Prioritize customer needs and exceed expectations. - Integrity: Act with honesty and transparency in all interactions. Work Style: - Autonomous and self-motivated, with a strong sense of responsibility. - Results-driven and focused on achieving objectives. - Adaptable and open to feedback and continuous learning. - Collaborative and supportive of team members and stakeholders. - Strong communication and interpersonal skills. Self-Assessment Questions: 1. How do you align with the company's value of innovation, and can you provide an example of a time when you embraced change to drive success? 2. Describe your approach to working collaboratively with cross-functional teams, and how do you ensure brand consistency across multiple channels? 3. How do you stay up-to-date with industry trends and consumer behavior, and how have you applied this knowledge to inform your marketing strategies in the past? ASSUMPTION: The ideal candidate will demonstrate a strong alignment with the company's values and work style, with a clear understanding of the role's requirements and the company's mission. ⚠️ Potential Challenges 1. Balancing multiple priorities and deadlines in a fast-paced, dynamic environment. 2. Adapting to a remote work setting and collaborating effectively with a global team. 3. Managing time zones and coordinating with team members across different regions. 4. Staying up-to-date with industry trends and consumer behavior in a rapidly evolving market. 5. Ensuring brand consistency across multiple channels and touchpoints. ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to thrive in a fast-paced, dynamic environment. They will be comfortable working remotely and managing time zones, with a strong focus on results and performance. 📈 Similar Roles Comparison 1. This role differs from related positions in marketing agencies or in-house marketing teams, as it focuses specifically on digital media advertising and campaign planning for a natural health and wellness company. 2. The role requires a strong understanding of consumer behavior and market trends in the natural health and wellness industry. 3. Career path comparison: This role offers opportunities for growth and advancement within the marketing team and the broader organization, with potential to take on additional responsibilities and contribute to the development of new products and campaigns. ASSUMPTION: The ideal candidate will have experience in a creative strategy role, preferably in an advertising agency or marketing department, with a strong understanding of the natural health and wellness industry and consumer behavior. 📝 Sample Projects 1. Developing a comprehensive creative strategy for a new product launch, including market research, consumer insights, and competitive analysis. 2. Planning and executing a multi-channel advertising campaign to promote an existing product line, with a focus on digital and social media platforms. 3. Collaborating with cross-functional teams to create a cohesive brand identity and messaging framework for a rebranding initiative. ASSUMPTION: The ideal candidate will have experience working on similar projects, with a strong portfolio or examples of their work that demonstrate their ability to develop innovative and effective marketing strategies. ❓ Key Questions to Ask During Interview 1. What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them? 2. How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role? 3. What opportunities are there for growth and development within the marketing team and the broader organization? 4. How does the company support work-life balance and employee well-being in a remote work environment? 5. What are the company's plans for expansion and growth in the next 3-5 years, and how can this role contribute to that success? ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their eagerness to contribute to the team's success. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://happymammoth.applytojob.com/apply/2VeK1vnEPr/Creative-Strategist 2. Tailor your resume and cover letter to highlight relevant skills, experience, and achievements that match the required qualifications. 3. Prepare for phone or video call interviews by researching the company, its mission, and values, and practicing your responses to behavioral interview questions. 4. Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications. 5. If selected for the final interview, be prepared to discuss your career goals, expectations, and how you can contribute to the company's success. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.