📌 Core Information
🔹 Job Title: Creative Strategist
🔹 Company: Power Digital
🔹 Location: Remote - Argentina, Brazil, Colombia, Mexico
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-06-26
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading paid social creative strategy for multiple clients
- Utilizing data insights and consumer research to design high-performing creative assets
- Collaborating with internal teams and maintaining client communications
- Continuously iterating on creative strategies to meet performance goals
ASSUMPTION: This role requires a strong understanding of performance-driven creative best practices and the ability to analyze performance data to inform creative roadmaps.
📋 Key Responsibilities
✅ Leads the paid social creative strategy for 8-10 clients
✅ Uses data insights and consumer research to design high-performing creative assets
✅ Collaborates closely with team members across internal departments and roles
✅ Maintains client communications and sentiment
✅ Driven to iterate and ideate towards stated performance goals
✅ Develops rapport with clients to build a foundation of open discussion
✅ Researches client brand, competitors, and industry trends
✅ Continually audits account to identify winning ads and dictates hypotheses and test strategy via monthly roadmaps
✅ Writes strategic consumer-centric, direct response copy and messaging strategy
✅ Manages requests and output with production team using Asana
✅ Reviews video/image assets and provides clear and actionable feedback to editors
✅ Leads productive internal creative team syncs and brainstorms
✅ Works alongside client management team as client POC for all things creative strategy
✅ Understands scope of requested edits, reshoots, and other deliverables
✅ Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
✅ Employ AI technologies to enhance and optimize business processes
✅ Utilizes and leverages Power Digital’s Nova ecosystem as it relates to the creative strategy department
ASSUMPTION: This role requires strong communication, collaboration, and problem-solving skills to work effectively with clients and internal teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 2-5 years of experience in paid social advertising or a related role
Required Skills:
- Proficiency with Meta Ads Manager and similar performance data tools (TikTok, YouTube, Pinterest, etc.)
- Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps
- Understanding of best practices for performance-driven creative and ability to apply these insights in work
- Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals
- Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output
- Ability to yield strong campaign results for clients through strategizing top-performing creative
Preferred Skills:
- Experience with AI technologies and their application in marketing
- Fluency in Spanish
ASSUMPTION: Candidates with experience in ecommerce, consumer behavior analysis, and brand research will be highly valued for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for mid-level creative strategists with 2-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Power Digital is a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition. They specialize in various marketing services, including SEO, PPC, branding and creative services, social media, web design and development, and more.
Company Size: Power Digital has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Power Digital was founded in 2012 and has since grown to become a prominent player in the growth marketing industry.
Company Description:
- Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts, and technologists.
- The company ignites revenue growth and brand recognition for leading and emerging brands around the world.
- Power Digital takes the guesswork out of marketing, making the most of clients' investments to drive growth, handled from planning to execution.
Company Specialties:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Branding and Creative Services
- Social Media
- Web Design and Development
- Mobile Development and Mobile Marketing
- Display Advertising
- Content Marketing
- Conversion Rate Optimization (CRO)
- Public Relations
- Brand Strategy
- Partnerships
- Link Building
- Amazon Marketing
- B2B
- ecommerce
- Influencer
- PR
- Retail Marketing
- TikTok
- Integrated Marketing
- and Affiliate
Company Website: http://www.powerdigitalmarketing.com
ASSUMPTION: Power Digital's proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans, de-risking investments by optimizing capital allocation.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Creative Strategist will report directly to the Creative Director and work closely with the client management team.
Work Arrangement: This role offers remote work options, with the ability to work from Argentina, Brazil, Colombia, or Mexico.
Growth Opportunities:
- As Power Digital continues to grow, there will be opportunities for the Creative Strategist to take on more responsibilities and advance their career within the company.
- With experience and proven success, the Creative Strategist may have the opportunity to manage a team or take on a leadership role.
ASSUMPTION: This role offers a unique opportunity for a mid-level creative strategist to make a significant impact on the growth and success of Power Digital's clients.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from one of Power Digital's offices in San Diego, New York, or Arlington)
Office Location(s): San Diego, New York, Arlington
Geographic Context:
- Argentina: Known for its vibrant culture, rich history, and diverse landscapes, Argentina offers a unique work environment for remote employees.
- Brazil: As the largest country in South America, Brazil provides a dynamic and diverse market for digital marketing professionals.
- Colombia: With a growing economy and strong focus on technology and innovation, Colombia presents exciting opportunities for remote workers.
- Mexico: As the most populous country in North America, Mexico offers a large and diverse market for digital marketing professionals.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work asynchronously with team members in different time zones.
ASSUMPTION: Remote work offers unique challenges and opportunities, requiring strong communication, time management, and self-motivation skills.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Creative challenge or case study presentation
- Final interview with the Creative Director and/or other team members
Key Assessment Areas:
- Creative problem-solving skills
- Understanding of performance-driven creative best practices
- Ability to analyze performance data and inform creative roadmaps
- Communication and collaboration skills
- Cultural fit with Power Digital's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of performance-driven creative best practices and your ability to apply these insights in your work.
- Demonstrate your ability to analyze performance data and use it to inform creative strategies.
- Prepare a portfolio or examples of your creative work, highlighting your ability to write effective ad copy and structure scripts.
- Be ready to discuss your experience with AI technologies and their application in marketing.
ATS Keywords: Paid social advertising, creative strategy, performance data analysis, client communication, copywriting, collaboration, problem-solving, AI technologies, ecommerce trends, consumer behavior
ASSUMPTION: Power Digital uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- YouTube Ads Manager
- Pinterest Ads Manager
- Asana
- Power Digital's proprietary technology, nova
ASSUMPTION: The Creative Strategist should be comfortable learning and utilizing new tools and technologies as needed to optimize their work and drive better results for clients.
👔 Cultural Fit Considerations
Company Values:
- Growth Obsessed: Power Digital is committed to driving growth for their clients and continuously improving their own processes and offerings.
- Integrity: The company values honesty, transparency, and ethical behavior in all aspects of their work.
- Autonomy: Power Digital empowers their employees to take ownership of their roles and make decisions that drive results.
- Grit: The company values perseverance, resilience, and a strong work ethic in the face of challenges and setbacks.
Work Style:
- Collaborative: Power Digital encourages open communication, teamwork, and cross-functional collaboration to drive success.
- Data-Driven: The company uses data and analytics to inform their strategies and make data-driven decisions.
- Agile: Power Digital embraces change and adapts quickly to new opportunities and challenges.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a strong understanding of performance-driven creative best practices and the ability to apply these insights in your work?
- Are you a strategic thinker with a growth mindset?
- Do you possess excellent communication and collaboration skills?
ASSUMPTION: Candidates who align with Power Digital's values and work style will be the best fit for this role and will thrive in the company's culture.
⚠️ Potential Challenges
- Managing multiple client accounts and prioritizing workloads effectively
- Keeping up with industry trends and best practices in paid social advertising
- Working with remote teams and managing time zones effectively
- Balancing creative innovation with data-driven decision-making
ASSUMPTION: The Creative Strategist should be proactive in seeking support and resources to overcome challenges and drive success for their clients.
📈 Similar Roles Comparison
- Unlike traditional advertising agencies, Power Digital takes a data-driven, performance-focused approach to creative strategy, making this role unique in the industry.
- As a mid-level role, the Creative Strategist has the opportunity to work closely with senior leadership and make a significant impact on the company's growth and success.
- Compared to other mid-level creative strategy roles, this position offers a unique blend of creative innovation, data analysis, and client management responsibilities.
ASSUMPTION: This role offers a unique opportunity for a mid-level creative strategist to gain valuable experience and make a significant impact in a fast-growing, data-driven marketing firm.
📝 Sample Projects
- Developing a comprehensive creative strategy for a new ecommerce client, including market research, competitive analysis, and data-driven insights to inform creative roadmaps
- Optimizing ad performance for an established retail client by analyzing performance data, identifying trends, and implementing strategic creative tests
- Collaborating with the production team to create visually appealing and on-brand creative assets for a B2B tech client, driving brand awareness and lead generation
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges the Creative Strategist may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and priorities for a Creative Strategist in this role?
- How does Power Digital support the professional development and growth of its employees?
- What are the most important qualities and skills you're looking for in a successful Creative Strategist?
- How does Power Digital approach collaboration and communication with remote teams?
- What are the biggest challenges and opportunities facing the Creative Strategy team in the coming months?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your creative work, showcasing your ability to write effective ad copy and structure scripts
- Be ready to discuss your experience with AI technologies and their application in marketing
- Follow up with the Power Digital HR team one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
