📌 Core Information
🔹 Job Title: Creative Strategist
🔹 Company: Liftoff
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote OK (Eligible for full-time remote work in approved states)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative strategies for Liftoff's highest-value customers
- Managing high-touch creative projects from concept to execution
- Collaborating with cross-functional teams to align creative strategy with broader account strategies
- Analyzing creative performance data to optimize strategy and improve performance
- Contributing to a culture of continuous learning and collaboration
ASSUMPTION: This role requires a strong background in creative strategy, digital marketing, or performance advertising, with a proven track record of driving performance through creative planning and execution.
📋 Key Responsibilities
✅ Develop effective creative strategies tailored to premium customer goals and Liftoff's commercial objectives
✅ Manage high-touch creative projects from concept to execution, ensuring measurable performance improvements
✅ Collaborate with Revenue and internal teams to align creative strategy with broader account strategies
✅ Analyze creative performance data to extract actionable insights and optimize strategy using Looker and other internal tools
✅ Build and maintain solid relationships with strategic customers, acting as a trusted creative advisor
✅ Design narratives and presentations to showcase creative insights, trends, and strategies through visual and verbal communication
✅ Proactively manage customer and internal expectations through regular updates and high-touch touchpoints
✅ Identify areas for process improvement or tooling and provide mindful recommendations
✅ Contribute to playbooks and knowledge-sharing that support the rollout of successful premium strategies
✅ Contribute to a culture of continuous learning and collaboration, sharing insights, case studies, and customer wins with the broader team
ASSUMPTION: The role may require occasional travel for in-person team gatherings, project meetings, regional meetups, and company-wide events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 3-5 years of experience in creative strategy, digital marketing, or performance advertising
Required Skills:
- Proven experience in creative strategy, digital marketing, or performance advertising
- Robust project management and prioritization skills
- Exemplary written and verbal communication, including presentation skills
- Knowledge of digital performance metrics and campaign analysis
- Ability to work autonomously and collaboratively across departments
Preferred Skills:
- Experience with Looker or similar data analysis tools
- Familiarity with the mobile advertising industry
- Bilingual or multilingual skills
ASSUMPTION: While a degree in Marketing or Advertising is preferred, equivalent experience in creative strategy or digital marketing will also be considered.
💰 Compensation & Benefits
Salary Range: $72,250 to $100,000 USD per year, plus bonus (varies based on location and experience)
Benefits:
- Equity
- Health, vision, and dental benefits associated with your country of residence
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the information given in the job listing. However, the actual salary may vary based on the candidate's location, experience, and other factors. Liftoff's compensation strategy includes competitive market rates, equity, and benefits that will give employees what they need to do their best work.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: Medium (501-1,000 employees)
Founded: 2012
Company Description:
- Liftoff is a leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers, and DSPs scale revenue growth with solutions to market and monetize mobile apps.
- The company's solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, e-commerce, and entertainment.
- Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
Company Specialties:
- Mobile advertising
- App advertising
- Mobile marketing
- App marketing
- Mobile User Acquisition
- App user acquisition
- Mobile CPA Marketing
- Mobile retargeting
Company Website: http://www.liftoff.io
ASSUMPTION: Liftoff's focus on the mobile industry and its diverse, global presence provide ample opportunities for career growth and exposure to various aspects of the advertising and marketing industries.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: Reports directly to the Strategic Partnerships pillar of the Creative Strategy team
Work Arrangement: Full-time, remote OK (Eligible for full-time remote work in approved states)
Growth Opportunities:
- Potential to work on high-value customer accounts and drive measurable performance improvements
- Opportunity to collaborate with cross-functional teams and contribute to the development of best practices
- Possibility to take on additional responsibilities and advance within the Creative Strategy team
ASSUMPTION: The Creative Strategist role offers a unique opportunity to work on high-value customer accounts and drive measurable performance improvements, while also contributing to the development of best practices within the Creative Strategy team.
🌍 Location & Work Environment
Office Type: Remote-first (with US hubs in Redwood City, Los Angeles, and New York City)
Office Location(s): Approved states include CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, OR, PA, TX, UT, and WA
Geographic Context:
- Liftoff's remote-first work environment allows for greater flexibility and work-life balance
- The company offers several opportunities for in-person team gatherings, including project meetings, regional meetups, and company-wide events
- Liftoff's global presence provides exposure to diverse perspectives and markets
Work Schedule: Full-time (40 hours per week), with occasional travel for in-person team gatherings and events
ASSUMPTION: Liftoff's remote-first work environment and global presence offer unique opportunities for flexibility, exposure to diverse perspectives, and career growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the Recruiting Team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Creative strategy development and execution
- Project management and prioritization skills
- Communication and presentation skills
- Data analysis and campaign optimization
- Collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in creative strategy, digital marketing, or performance advertising
- Prepare a portfolio or examples of your creative strategy work to showcase during the interview process
- Research Liftoff's solutions and customer base to demonstrate your understanding of the mobile advertising industry
- Practice presenting your creative strategy ideas and data-driven insights to showcase your communication and presentation skills
- Follow up with the Recruiting Team after your interview to reiterate your interest in the role and ask any remaining questions
ATS Keywords: Creative Strategy, Digital Marketing, Performance Advertising, Project Management, Customer Relationship Management, Data Analysis, Communication, Collaboration, Presentation Skills, Campaign Analysis, Autonomous, Multitasking, Process Improvement, Innovation, Insight Generation, Team Collaboration
ASSUMPTION: Liftoff's Recruiting Team may use an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords from the job description in your resume and cover letter can help your application stand out and increase the likelihood of being reviewed by the hiring team.
🛠️ Tools & Technologies
- Looker (data analysis and visualization)
- Google Suite (collaboration and productivity)
- Project management tools (e.g., Asana, Trello, Jira)
- Presentation software (e.g., PowerPoint, Google Slides)
- Creative design tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the team's preferences and the projects you work on. Familiarity with relevant tools and a willingness to learn new ones is essential.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Autonomous and self-directed
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working autonomously and collaboratively across departments?
- Do you have a strong data-driven mindset and the ability to analyze and interpret data to inform creative strategy?
- Are you passionate about the mobile advertising industry and eager to learn about Liftoff's solutions and customer base?
- Do you enjoy presenting your ideas and insights to diverse audiences and tailoring your communication style to different stakeholders?
ASSUMPTION: Liftoff's culture values innovation, collaboration, and data-driven decision-making. Candidates who are comfortable working in a fast-paced, dynamic environment and have strong data-driven and communication skills will likely be a good fit for the company.
⚠️ Potential Challenges
- Managing high-value customer relationships and expectations
- Balancing multiple projects and priorities in a fast-paced environment
- Occasional travel for in-person team gatherings and events
- Keeping up with industry trends and best practices in the rapidly evolving mobile advertising landscape
ASSUMPTION: The Creative Strategist role may present unique challenges, such as managing high-value customer relationships and expectations, balancing multiple projects and priorities, and keeping up with industry trends. However, these challenges also offer opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike traditional advertising agencies, Liftoff focuses on data-driven, performance-based creative strategy
- The Creative Strategist role at Liftoff requires a strong background in digital marketing or performance advertising, rather than traditional creative agency experience
- Liftoff's global presence and diverse customer base offer unique opportunities for exposure to various markets and industries
ASSUMPTION: While the Creative Strategist role at Liftoff shares similarities with traditional advertising agency roles, it also presents unique opportunities and challenges specific to the mobile advertising industry and Liftoff's data-driven, performance-based approach.
📝 Sample Projects
- Developing a quarterly creative campaign strategy for a high-value gaming client, including milestone setting and creative goal alignment
- Managing a high-touch creative project for a social media client, from concept to execution, to drive measurable performance improvements
- Analyzing creative performance data for a finance client to identify growth opportunities and optimize strategy using Looker and other internal tools
ASSUMPTION: The specific projects you work on as a Creative Strategist at Liftoff will vary based on the client's needs and the team's priorities. However, these examples illustrate the types of projects you may encounter and the skills required to succeed in the role.
❓ Key Questions to Ask During Interview
- Can you describe a successful creative strategy you've developed and executed for a high-value customer?
- How do you approach managing multiple projects and priorities in a fast-paced environment?
- Can you walk me through your process for analyzing creative performance data and optimizing strategy?
- How do you collaborate with cross-functional teams to align creative strategy with broader account strategies?
- What opportunities are there for growth and learning within the Creative Strategy team?
- How does Liftoff support work-life balance for its remote employees?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and provides valuable information about the company and the team you'll be working with.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in creative strategy, digital marketing, or performance advertising
- Prepare a portfolio or examples of your creative strategy work to showcase during the interview process
- Research Liftoff's solutions and customer base to demonstrate your understanding of the mobile advertising industry
- Practice presenting your creative strategy ideas and data-driven insights to showcase your communication and presentation skills
- Follow up with the Recruiting Team after your interview to reiterate your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
