- 🔹 Job Title: Creative Strategist
- 🔹 Company: Hypebeast
- 🔹 Location: New York, United States
- 🔹 Job Type: Full-time
- 🔹 Category: Media Production
- 🔹 Date Posted: May 30, 2025
- 🔹 Experience Level: 5-10 years
- 🔹 Remote Status: On-site
🚀 Job Overview
Hypebeast, a global leader in contemporary culture and lifestyle, is seeking a Creative Strategist to join their US team. This role involves end-to-end ideation and production of branded content, events, and campaigns for brand partners. Key aspects include:
- Developing ideas and campaigns that leverage Hypebeast's cultural acumen to exceed client expectations.
- Collaborating with cross-functional teams to ensure content deliverables align with Hypebeast's mission, client objectives, and budget.
- Mentoring junior talent and proactively pitching new opportunities for brand innovation.
ASSUMPTION: This role requires a strong understanding of Hypebeast's platform and products, as well as contemporary youth culture, to develop effective campaigns.
📋 Key Responsibilities
- ✅ Understand Hypebeast's platform and products to develop ideas and build campaigns that use the brand's cultural acumen to produce content and experiences that exceed client expectations.
- ✅ Work across creative, production, editorial, sales, and account management teams to build campaigns, ensuring all content deliverables align with Hypebeast's mission, client objectives, and budget.
- ✅ Write and structure pitch decks, creative briefs, and narratives that clearly communicate the campaign strategy and creative approach.
- ✅ Utilize data, insights, research, and past campaign performance to inform new and updated strategies.
- ✅ Identify creative white space across platforms and recommend formats, rollouts, or partnership models that feel ownable to the brand.
- ✅ Mentor junior talent by offering direction, feedback, and collaborative guidance during concept development.
- ✅ Proactively pitch new opportunities for brand innovation, both internally and in response to client briefs.
- ✅ Ideate new and innovative ways to rollout content and get eyes on Hypebeast's work.
- ✅ Analyze content opportunities across platforms and competitors and recommend strategies, interactions, or approaches.
- ✅ Focus on team and organizational needs, creating proactive opportunities to improve team communication and creativity.
- ✅ Communicate clearly with internal teams on project objectives and deliverables.
ASSUMPTION: The role may evolve based on the team's needs and the company's growth.
🎯 Required Qualifications
- Education: Bachelor's degree in a relevant field or equivalent experience.
- Experience: 4+ years of experience as a creative, copywriter, editor, or strategist at a publisher, creative agency, or similar.
- Required Skills:
- Proven ability to concept, develop, and pitch campaigns aligned with client goals within a specific cultural lens and product set.
- Proficiency in Keynote and Adobe design suite.
- Strong communication and project management skills.
- In-depth understanding of Hypebeast's brand and contemporary youth culture.
- Preferred Skills:
- Experience working with data and analytics tools.
- Familiarity with the fashion, art, design, music, and sports industries.
ASSUMPTION: Candidates with a strong portfolio demonstrating their creative strategy and campaign development skills will be prioritized.
💰 Compensation & Benefits
- Salary Range: $60,000 - $70,000 per year (USD)
- Benefits: Not specified in the original job listing.
- Working Hours: Full-time, 40 hours per week. The role may require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: Benefits may include health insurance, retirement plans, and other standard employee benefits. The expected annual base salary range is between $60,000 to $70,000, which is competitive for the role and location.
📌 Applicant Insights
🔍 Company Context
- Industry: Media Production
- Company Size: 201-500 employees
- Founded: 2005
- Company Description: Hypebeast is a global leading platform for contemporary culture and lifestyle, founded in Hong Kong in 2005. It has three major divisions – Hypemedia, an umbrella of online editorial and social media platforms; Hypemaker, an in-house creative production agency; and HBX, an e-commerce platform and omnichannel shopping destination.
- Company Specialties: Digital Media, E-commerce, Marketing, Publishing, Media Production, and Advertising.
📊 Role Analysis
- Career Level: Mid-level to senior creative role with growth opportunities.
- Reporting Structure: The role reports to the Creative Director and works closely with various teams, including creative, production, editorial, sales, and account management.
- Work Arrangement: On-site, full-time position based in New York, United States.
- Growth Opportunities: Potential career progression into senior creative roles, management positions, or specialized creative leadership roles within the company's growing creative team.
ASSUMPTION: This role offers opportunities for professional growth and development within Hypebeast's expanding creative team.
🌍 Location & Work Environment
- Office Type: On-site, with a collaborative and creative work environment.
- Office Location(s): New York, United States
- Geographic Context: New York City offers a vibrant cultural scene, diverse communities, and numerous opportunities for creative inspiration.
- Work Schedule: Full-time, with occasional overtime or weekend work required to meet project deadlines.
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
- Typical Process: Not specified in the original job listing. Applicants should expect a multi-stage interview process, including portfolio reviews and creative challenges.
- Key Assessment Areas: Creative strategy development, campaign ideation, communication skills, and cultural awareness.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare a portfolio showcasing your creative strategy and campaign development work.
- Research Hypebeast's brand, platform, and recent campaigns to demonstrate your understanding of the company and its cultural acumen.
- Be prepared to discuss your familiarity with contemporary youth culture and its relevance to Hypebeast's target audience.
ASSUMPTION: Applicants should incorporate these keywords into their resume and cover letter to increase their chances of being shortlisted.
🛠️ Tools & Technologies
- Adobe Design Suite
- Keynote
- Data analysis and research tools (not specified in the original job listing)
ASSUMPTION: Applicants should be proficient in using these tools and be open to learning new software as needed.
👔 Cultural Fit Considerations
- Company Values: Not explicitly stated in the original job listing. However, Hypebeast's focus on contemporary culture, innovation, and collaboration suggests that the company values creativity, adaptability, and teamwork.
- Work Style: Fast-paced, collaborative, and dynamic. The role requires strong communication skills, adaptability, and the ability to work effectively with cross-functional teams.
- Self-Assessment Questions:
- How do you stay up-to-date with contemporary youth culture and its trends?
- Can you provide an example of a successful campaign you've developed and executed, and how you adapted it based on data and feedback?
- How do you approach mentoring junior talent and fostering a collaborative work environment?
ASSUMPTION: Applicants should consider how their personal values, work style, and experiences align with Hypebeast's company culture and the requirements of this role.
⚠️ Potential Challenges
- The fast-paced nature of the role may require applicants to be adaptable and able to manage multiple projects simultaneously.
- The role involves working with various teams, which may require applicants to navigate different work styles and priorities.
- Applicants may face competition from other creative professionals with similar skills and experience.
ASSUMPTION: Applicants should be prepared to address these potential challenges in their application and interview process.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses on creative strategy and campaign development, whereas related positions may emphasize creative execution, account management, or editorial content creation.
- Industry-specific context: The role requires a strong understanding of contemporary youth culture and its relevance to Hypebeast's target audience.
- Career path comparison: This role offers opportunities for professional growth and development within Hypebeast's expanding creative team, with potential career progression into senior creative roles, management positions, or specialized creative leadership roles.
ASSUMPTION: Applicants should research similar roles within the industry to better understand the unique aspects of this position and how it fits into their career trajectory.
📝 Sample Projects
- Developing a creative campaign for a fashion brand, leveraging Hypebeast's cultural acumen to produce content and experiences that exceed client expectations.
- Pitching a new content format or partnership model that feels ownable to the Hypebeast brand and resonates with its target audience.
- Analyzing content opportunities across platforms and competitors to recommend strategies, interactions, or approaches that differentiate Hypebeast's content offerings.
ASSUMPTION: Applicants should prepare examples of their creative strategy and campaign development work that demonstrate their ability to meet the requirements of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the creative department?
- How does Hypebeast approach mentoring and professional development for its creative team members?
- What are the most significant challenges facing the creative team currently, and how can this role help address them?
- How does Hypebeast measure the success of its creative campaigns, and how can this role contribute to improving those metrics?
- What opportunities exist for growth and development within the creative team, and how has the company supported the career progression of its creative team members in the past?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their understanding of Hypebeast's creative team and its goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.lever.co/hypebeast/b8a90049-ed10-4333-bf8b-31893d3b8e85).
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare a portfolio showcasing your creative strategy and campaign development work.
- Research Hypebeast's brand, platform, and recent campaigns to demonstrate your understanding of the company and its cultural acumen.
- Be prepared to discuss your familiarity with contemporary youth culture and its relevance to Hypebeast's target audience.
- Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking any questions you may have.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
