📌 Core Information
🔹 Job Title: Creative Strategist
🔹 Company: Socium Media
🔹 Location: New York, United States
🔹 Job Type: Full-time, Remote
🔹 Category: Advertising Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Leading the creative vision for high-spend paid social campaigns
- Driving the development of net-new content through production initiatives
- Optimizing creative assets for performance and strategically developing them
- Ensuring seamless integration with Socium’s paid social strategies
ASSUMPTION: This role requires a strong background in creative strategy and performance creative within a digital marketing agency, with a focus on paid social platforms.
📋 Key Responsibilities
✅ Develop and execute performance-driven creative strategies for large-scale paid social campaigns
✅ Define frameworks for creative testing and analyze performance data to iterate and refine assets
✅ Ensure creative best practices are consistently applied and stay ahead of platform-specific trends
✅ Spearhead creative engagements with clients and guide them on best practices for developing paid social creative
✅ Identify opportunities to create net-new content and lead creative ideation for video and photo shoots
✅ Partner with the Creative Production Lead to develop scalable content production strategies
✅ Build and maintain a system for analyzing and optimizing performance creative
✅ Monitor ad performance, explore advanced analytics tools, and integrate them to gain deeper insights
✅ Develop creative roadmaps for clients and lead Account Managers to communicate performance creative insights
✅ Collaborate cross-functionally with internal teams to ensure a cohesive and strategic approach to performance creative
ASSUMPTION: This role requires a high level of creativity, analytical thinking, and strong communication skills to effectively lead and mentor team members and clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 5+ years in a creative strategy, performance creative, or related role within a digital marketing agency
Required Skills:
- Excellent communication and presentation skills
- Expertise in paid social creative strategy and platform-specific best practices
- Strong analytical mindset with experience in A/B testing and optimizing creative assets
- Experience in content production, influencer outreach, and managing shoots
Preferred Skills:
- Experience with advanced analytics tools
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates with a strong portfolio demonstrating their creative strategy and performance creative skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 (USD) per year
Benefits:
- Unlimited PTO
- Company-paid healthcare coverage
- Empower 401(k) with up to 4% company match
- $300 yearly continuing education stipend
- Company donation match of up to $400 a year for employee donations to 501(c)(3) nonprofit organizations
Working Hours: Full-time, typically 40 hours per week with flexible scheduling
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York area and the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, specializing in Paid Search, Paid Social, Performance Creative, and SEO
Company Size: 11-50 employees, with a remote-first culture that facilitates in-person team-building events and offers transparency on the state of the business
Founded: 2019, with a mission to grow clients' businesses through effective digital marketing campaigns
Company Description:
- Socium Media is an NYC-based, direct response digital marketing agency
- Recognized as one of Adweek’s Fastest Growing Agencies in the U.S.
- Committed to creating and cultivating a diverse and inclusive workplace
Company Specialties:
- Paid Search (PPC/SEM)
- Paid Social
- Performance Creative
- SEO
Company Website: www.sociummedia.com
ASSUMPTION: Socium Media's focus on employee well-being and growth, along with its commitment to creating a diverse and inclusive workplace, makes it an attractive option for job seekers in the digital marketing industry.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and mentorship
Reporting Structure: This role reports directly to the Paid Social leadership team and collaborates cross-functionally with internal teams
Work Arrangement: Remote (US only), with flexible scheduling and unlimited PTO
Growth Opportunities:
- Mentoring and leading Account Managers to communicate performance creative insights
- Collaborating with Paid Social leadership to ensure creative strategy is fully integrated into broader media plans
- Potential career progression into leadership or management roles within the creative team
ASSUMPTION: This role offers significant opportunities for professional growth and development within the creative team at Socium Media.
🌍 Location & Work Environment
Office Type: Remote-first, with in-person team-building events and a company retreat during the fall
Office Location(s): New York, NY (with remote work allowed)
Geographic Context:
- The role is based in New York, NY, with a remote-friendly work environment
- New York City offers a vibrant and diverse cultural scene, with numerous opportunities for networking and professional development
- The city's fast-paced environment may appeal to candidates who thrive in dynamic, bustling settings
Work Schedule: Full-time, typically 40 hours per week with flexible scheduling
ASSUMPTION: The remote-friendly work environment at Socium Media allows for a better work-life balance while still providing opportunities for in-person collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Creative strategy presentation or case study review with the Paid Social leadership team
- Final interview with key stakeholders, including the Creative Director and/or other senior leadership team members
Key Assessment Areas:
- Candidates' understanding of paid social creative strategy and platform-specific best practices
- Candidates' ability to analyze performance data and optimize creative assets
- Candidates' communication and presentation skills, as well as their ability to articulate creative insights and recommendations
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a creative strategy presentation or case study demonstrating your expertise in paid social creative strategy and performance creative
- Be prepared to discuss your experience with content production, influencer outreach, and managing shoots
- Research Socium Media's company culture and values to ensure a strong fit
ATS Keywords: Paid Social, Creative Strategy, Performance Creative, A/B Testing, Content Production, Influencer Outreach, Digital Marketing, SEO, PPC, SEM
ASSUMPTION: Applicants should focus on demonstrating their expertise in paid social creative strategy and performance creative, as well as their ability to analyze performance data and optimize creative assets.
🛠️ Tools & Technologies
- Platform-specific best practices for paid social creative strategy (e.g., Meta, TikTok, YouTube, LinkedIn)
- Advanced analytics tools for analyzing creative performance and audience engagement
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Candidates should be comfortable using various tools and technologies relevant to paid social creative strategy and performance creative.
👔 Cultural Fit Considerations
Company Values:
- Be 1% better every day
- Create and cultivate a diverse and inclusive workplace
- Collaborate and communicate openly and honestly
Work Style:
- Remote-friendly with a focus on work-life balance
- Data-driven and results-oriented
- Dynamic and fast-paced, with opportunities for professional growth and development
Self-Assessment Questions:
- How do you align with Socium Media's core value to become 1% better every day?
- How comfortable are you working remotely and collaborating with a distributed team?
- How do you approach continuous learning and professional development in your role?
ASSUMPTION: Candidates should be comfortable working remotely and collaborating with a distributed team, as well as being open to continuous learning and professional development.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may require candidates to be adaptable and comfortable with change
- The role may involve managing multiple projects and deadlines, requiring strong organizational skills and time management
- Candidates may need to be comfortable working with clients directly and providing strategic guidance on creative strategy and performance creative
- The remote-friendly work environment may require candidates to be self-motivated and disciplined in managing their time and priorities
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects and deadlines effectively.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on paid social creative strategy and performance creative, rather than broader digital marketing or advertising roles
- Industry-specific context: The digital marketing industry is dynamic and fast-paced, with a strong emphasis on data-driven decision-making and continuous learning
- Career path comparison: This role offers opportunities for professional growth and development within the creative team at Socium Media, with potential progression into leadership or management roles
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from related positions in the digital marketing industry.
📝 Sample Projects
- Developing a comprehensive creative strategy for a high-spend paid social campaign, including platform-specific best practices and A/B testing frameworks
- Leading a creative ideation session for a video or photo shoot, resulting in a pipeline of fresh, high-performing assets for a client
- Analyzing performance data for a paid social campaign and optimizing creative assets to improve engagement and conversions
ASSUMPTION: Candidates should be able to provide specific examples of their experience with paid social creative strategy, content production, and performance optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader paid social strategy and media plan for clients?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Socium Media support the professional growth and development of its employees?
- What are the most challenging aspects of working with clients directly on creative strategy and performance creative?
- How does Socium Media foster a diverse and inclusive workplace, and what initiatives are in place to support this?
ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a creative strategy presentation or case study demonstrating your expertise in paid social creative strategy and performance creative
- Be prepared to discuss your experience with content production, influencer outreach, and managing shoots
- Follow up with the Director of People Operations, Kaelyn Keith, at kaelyn.keith@sociummedia.com one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
