Creative Strategist

📌 Core Information

🔹 Job Title: Creative Strategist

🔹 Company: PRISM+

🔹 Location: Singapore, Singapore

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing innovative creative angles for video content to drive performance
• Optimizing video performance through data-driven strategies
• Managing a streamlined production process for efficient execution of creative ideas
• Collaborating with cross-functional teams to align creative strategies with overall marketing goals
• Staying updated with industry trends and emerging technologies to push creative boundaries

ASSUMPTION: This role requires a balance of creativity and analytical thinking, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Creative Ideation: Develop new and engaging creative concepts for video content that resonate with the target audience and drive performance

✅ Performance Optimization: Analyze video performance metrics to identify opportunities for improvement and iterate on creative strategies

✅ Process Management: Oversee a tight, agile process to ensure that creative ideas are executed efficiently and at scale

✅ Collaboration: Work closely with the media buying, content, and production teams to align creative strategies with overall marketing goals

✅ Trend Analysis: Stay up-to-date with industry trends and emerging technologies to continually push the creative boundaries

ASSUMPTION: The role may require occasional overtime to meet tight deadlines, especially during high-volume production periods.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (2-5 years) creating engaging and high-performance content, preferably within digital marketing or DTC e-commerce

Required Skills:

• Ability to translate data insights into creative ideas
• Good project management skills and ability to manage multiple projects/campaigns under tight deadlines
• Well-versed in video production/editing and content creation processes and best practices
• Exceptional communication and collaboration skills
• Fluency in English (written and spoken)

Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Knowledge of marketing analytics tools (e.g., Google Analytics, Facebook Insights)
• Familiarity with project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates with experience in fast-paced, data-driven environments will likely excel in this role.

💰 Compensation & Benefits

Salary Range: SGD 4,500 - 6,500 per month (Estimated based on industry standards for the role and experience level)

Benefits:

• Medical and dental insurance
• Employee discounts on PRISM+ products
• Flexible working hours
• Opportunities for professional development and growth

Working Hours: Monday - Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break), with occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: PRISM+ operates in the competitive consumer electronics and appliances market, focusing on direct-to-consumer sales and smart home products.

Company Size: PRISM+ is a small to mid-sized company with 11-50 employees, offering a dynamic and agile work environment.

Founded: PRISM+ was founded in 2017 and has since grown to become a trusted Singaporean brand in the smart home appliances sector.

Company Description:

• PRISM+ entered the Singapore market in 2017 with gaming monitors and has since expanded its product offerings to include TVs, monitors, air conditioners, sound systems, and ceiling fans.
• The company is investing in smart technology and aims to develop a functional ecosystem of home appliances and electronics that work together to create a relaxing living environment.
• PRISM+ is committed to offering cutting-edge products at affordable prices and providing excellent customer service.

Company Specialties:

• Direct-to-consumer sales
• Smart home appliances and electronics
• Affordable pricing strategy
• Customer-centric approach

Company Website: http://www.prismplus.sg

ASSUMPTION: As a growing company, PRISM+ offers opportunities for professional growth and development for its employees.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in creative content development and optimization.

Reporting Structure: The Creative Strategist will report directly to the Marketing Manager and collaborate with cross-functional teams, including media buying, content, and production teams.

Work Arrangement: This role is on-site, with flexible working hours and the opportunity for occasional remote work, depending on the team's needs and project requirements.

Growth Opportunities:

• Advancement to a senior role within the marketing department, such as Marketing Manager or Head of Marketing
• Expansion into other areas of the business, such as product management or business development
• Professional development through training and workshops focused on creative strategy, data analysis, and project management

ASSUMPTION: The company's growth trajectory may present additional opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: PRISM+ operates a modern, open-plan office space that encourages collaboration and creativity.

Office Location(s): Ubix, 25 Ubi Rd 4, #01-02, Singapore 408621

Geographic Context:

• Singapore is a multicultural city-state and island country known for its cleanliness, safety, and vibrant food scene.
• The office is located in the Ubi industrial estate, which offers easy access to public transportation and nearby amenities.
• The tropical climate in Singapore is hot and humid year-round, with abundant rainfall.

Work Schedule: The work schedule is generally Monday to Friday, 9:00 AM - 6:00 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The work environment at PRISM+ is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and a team member from the creative team
• Case study presentation or creative challenge (if applicable)
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Creativity and innovation in video content ideas
• Data-driven decision-making and performance optimization skills
• Project management and organizational skills
• Communication and collaboration abilities
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in creative content development and optimization, as well as your ability to translate data insights into creative ideas.
• Prepare examples of your previous work that demonstrate your creativity, data-driven approach, and project management skills.
• Research PRISM+ and its products to show your enthusiasm for the role and the company.

ATS Keywords: Creative Ideation, Performance Optimization, Process Management, Collaboration, Trend Analysis, Video Production, Content Creation, Project Management, Communication, Data Analysis, Marketing & Advertising, Digital Marketing, DTC E-commerce, Singapore

ASSUMPTION: The interview process at PRISM+ is designed to assess the candidate's creativity, analytical skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Marketing analytics tools (e.g., Google Analytics, Facebook Insights)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The required tools and technologies may change or evolve as the company grows and adopts new technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation: PRISM+ values creativity and continuous improvement in all aspects of the business.
• Customer-centric: The company prioritizes understanding and meeting the needs of its customers.
• Collaboration: PRISM+ fosters a culture of teamwork and open communication.
• Accountability: Employees are encouraged to take ownership of their responsibilities and deliver results.

Work Style:

• Agile and adaptable: The work environment is fast-paced and ever-changing, requiring employees to be flexible and adaptable.
• Data-driven: PRISM+ makes decisions based on data and analytics, and employees are expected to do the same.
• Collaborative: The company values teamwork and open communication, with a strong emphasis on cross-functional collaboration.

Self-Assessment Questions:

• How do you stay updated with industry trends and emerging technologies in video content creation?
• Can you provide an example of a time when you optimized video performance through data-driven strategies?
• How do you manage multiple projects or campaigns under tight deadlines, and what tools or techniques do you use?

ASSUMPTION: Candidates who align with PRISM+'s values and work style are more likely to succeed and enjoy their time at the company.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to meet project deadlines, especially during high-volume production periods.
• The work environment can be fast-paced and demanding, with a high volume of projects and campaigns to manage.
• The company is growing rapidly, which may present challenges in terms of organizational structure and role definition.
• The competitive nature of the consumer electronics and appliances market may require constant innovation and adaptation to maintain a competitive edge.

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to adapt to change.

📈 Similar Roles Comparison

• Creative Strategist vs. Marketing Manager: The Creative Strategist role is more focused on creative content development and optimization, while the Marketing Manager role involves broader strategic planning and team management.
• Creative Strategist vs. Content Creator: The Creative Strategist role requires a broader understanding of marketing and data analysis, while the Content Creator role focuses primarily on content creation and production.
• Creative Strategist vs. Media Planner/Buyer: The Creative Strategist role is more focused on creative content development, while the Media Planner/Buyer role involves planning and purchasing advertising space or time to reach target audiences.

ASSUMPTION: The Creative Strategist role is unique in its focus on blending creativity with data-driven strategies to optimize video content performance.

📝 Sample Projects

• Developing a new video content series to launch a new product line, including concept development, scriptwriting, and production management
• Optimizing the performance of existing video content through A/B testing and data analysis, resulting in a 20% increase in engagement
• Managing a team of content creators to produce a series of videos for a marketing campaign, ensuring that each video aligns with the campaign's overall creative strategy and brand guidelines

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Creative Strategist role at PRISM+.

❓ Key Questions to Ask During Interview

• How does PRISM+ support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing department in the next 6-12 months, and how can this role help address them?
• How does PRISM+ measure the success of its video content, and what key performance indicators (KPIs) are most important for this role?
• What is the typical career path for someone in this role, and what opportunities for advancement exist within the marketing department or the company as a whole?
• How does PRISM+ foster a culture of innovation and creativity, and what resources are available to support creative development and growth?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the work environment and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, using the ATS keywords provided above
• Prepare examples of your previous work that demonstrate your creativity, data-driven approach, and project management skills
• Follow up with the HR department one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.