🔹 Job Title: Creative Strategist
🔹 Company: Burson
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid (4 days in office)
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership. The ideal candidate will have extensive agency experience and a proven track record in creative strategy.
✅ Leading and interpreting research, data, and analytics to provide informed trends, insights, and earned-first, reputation-driving value propositions that inspire creative and consulting teams.
✅ Serving as a true collaborator, crafting creative briefs for integrated campaigns by working closely with the creative and account teams to ensure PR strategy and positioning is right from the start.
✅ Advocating Burson’s capabilities with new and existing clients; demonstrating how innovative, channel-neutral ideas and experiences, informed by data and strategy, can connect brands with their public better than ever before.
✅ Establishing strong relationships with internal stakeholders to support the strategic and creative offering.
✅ Passion, tenacity, and enthusiasm for the Burson brand and its strategic process and ways of working.
ASSUMPTION: The role requires a balance of strategic thinking, creativity, and strong communication skills to effectively collaborate with various teams and stakeholders.
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 8-10 years of agency experience with a proven track record of success leading creative strategy for integrated campaigns within the evolving digital landscape.
Required Skills:
Preferred Skills:
ASSUMPTION: Given the role's focus on strategy and leadership, candidates should have extensive experience in creative strategy and demonstrate strong leadership and communication skills.
Salary Range: Based on industry standards for a senior-level role in Toronto, the estimated salary range is CAD 120,000 - CAD 160,000 per year. This range is inclusive of base salary and annual bonus.
Benefits:
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
Industry: Burson is a global leader in communications, purpose-built to create value for clients through reputation. They reinvent how reputation creates competitive advantage for their clients, so they can lead today and far into the future.
Company Size: Burson is a mid-sized company with 5,001-10,000 employees globally, providing ample opportunities for collaboration and growth.
Founded: Burson was founded in 1953 and has since grown into a global powerhouse in communications and public relations.
Company Description:
Company Specialties:
Company Website: bursonglobal.com
ASSUMPTION: Burson's global presence and extensive experience in the communications industry make it an attractive choice for professionals seeking to grow their careers in a dynamic and innovative environment.
Career Level: Senior-level role with significant responsibility for creative strategy and team leadership
Reporting Structure: This role reports directly to the Executive Creative Director and works closely with creative, account, and research teams
Work Arrangement: Hybrid, with teams in the office around four days a week
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain experience working on high-profile campaigns.
Office Type: Burson's Toronto office is a modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): 150 King Street West, Suite 1800, Toronto, Ontario, Canada
Geographic Context:
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement and modern office environment provide a flexible and collaborative work setting that caters to various work styles and preferences.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Creative Strategy, Data Analytics, Research, Collaboration, Leadership, Business Development, Client Relations, Campaign Strategy, Integrated Campaigns, Audience Insights, Team Management, Communication Skills, Problem Solving, Strategic Thinking, Detail Orientation, Innovation
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, creativity, and leadership skills, as well as their cultural fit with the company.
ASSUMPTION: The required tools and technologies are standard for the communications industry and can be easily adapted by candidates with relevant experience.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Burson values creativity, collaboration, and innovation, and seeks candidates who align with these core values and are comfortable working in a dynamic, fast-paced environment.
ASSUMPTION: While the role presents challenges, it also offers significant opportunities for growth and development in a dynamic and innovative environment.
ASSUMPTION: Candidates should consider Burson's unique offerings and global presence when comparing this role to similar positions in the industry.
ASSUMPTION: These sample projects illustrate the range of creative strategy work candidates can expect in this role and provide insight into the types of campaigns they may work on.
ASSUMPTION: These questions are designed to help candidates better understand the role, team dynamics, and company culture, as well as Burson's approach to creative strategy and campaign measurement.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.