📌 Core Information
🔹 Job Title: Creative Strategist
🔹 Company: Power Digital
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-06-26
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading paid social creative strategy for multiple clients
- Utilizing data insights and consumer research to design high-performing creative assets
- Maintaining client communications and sentiment
- Iterating and ideating towards stated performance goals
- Collaborating closely with internal teams and external stakeholders
ASSUMPTION: This role requires a strong understanding of paid social advertising, data analysis, and consumer behavior. The ideal candidate will have experience in creative strategy, client management, and performance-driven creative best practices.
📋 Key Responsibilities
✅ Leads the paid social creative strategy for 8-10 clients
✅ Uses data insights and consumer research to design high-performing creative assets
✅ Maintains client communications and sentiment
✅ Driven to iterate and ideate towards stated performance goals
✅ Develops rapport with clients to understand their products, goals, and explain Power Digital processes
✅ Researches client brand, competitors, and industry trends, implementing performance creative best practices by platform
✅ Continually audits accounts to identify winning ads, present data to clients, and dictate hypotheses and test strategy via monthly roadmaps
✅ Writes strategic consumer-centric, direct response copy and messaging strategy
✅ Manages requests and output with production team using Asana
✅ Reviews video/image assets and provides clear and actionable feedback to editors
✅ Leads productive internal creative team syncs and brainstorms
✅ Works alongside client management team as client POC for all things creative strategy
✅ Understands scope of requested edits, reshoots, and other deliverables
✅ Pushes back on clients on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
✅ Employ AI technologies to enhance and optimize business processes
✅ Utilizes Power Digital's Nova ecosystem as it relates to their department
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2-5 years of experience in paid social advertising, creative strategy, or a related role
Required Skills:
- Proficiency with Meta Ads Manager and similar performance data tools
- Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps
- Understanding of best practices for performance-driven creative and ability to apply these insights in work
- Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals
- Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output
- Ability to yield strong campaign results for clients through strategizing top-performing creative
Preferred Skills:
- Experience with TikTok, YouTube, Pinterest, or other performance data tools
- Familiarity with AI technologies and their application in marketing
ASSUMPTION: Candidates with a proven track record in paid social advertising, creative strategy, and data-driven decision making will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-level creative strategist role in the United States)
Benefits:
- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Fully flex work environment: full-remote, in-office, or hybrid
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
- 4 hours per quarter of paid volunteer time off
- $100 USD WFH Allowance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level creative strategist role in the United States. Actual compensation may vary based on the candidate's experience, skills, and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Power Digital is a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition. They specialize in various marketing services, including SEO, content marketing, paid media, social media marketing, programmatic + CTV, public relations, influencer marketing, email + SMS, conversion rate optimization, retail marketing, and creative services.
Company Size: Power Digital has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Power Digital was founded in 2012 and has since grown to become a leading player in the growth marketing industry.
Company Description:
- Power Digital is a tech-enabled growth firm that combines marketing, consulting, and data intelligence to drive revenue and brand recognition for leading and emerging companies around the world.
- The company values diversity in backgrounds and experiences and is committed to fostering an inclusive work environment.
- Power Digital's proprietary technology, nova, analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A, putting marketers in a strategic seat at the table.
Company Specialties:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Branding and Creative Services
- Social Media
- Web Design and Development
- Mobile Development and Mobile Marketing
- Display Advertising
- Content Marketing
- Conversion Rate Optimization (CRO)
- Public Relations
- Brand Strategy
- Partnerships
- Link Building
- Amazon Marketing
- B2B
- ecommerce
- Influencer
- PR
- Retail Marketing
- TikTok
- Integrated Marketing
- and Affiliate
Company Website: powerdigitalmarketing.com
ASSUMPTION: Power Digital's diverse range of services and commitment to data-driven decision making make it an attractive option for candidates seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: The Creative Strategist will report directly to the Creative Director and work closely with the Client Management team.
Work Arrangement: This role offers a fully flex work environment, allowing employees to work remotely, in-office, or in a hybrid arrangement.
Growth Opportunities:
- As a mid-sized company with a strong focus on growth, Power Digital offers ample opportunities for career advancement and leadership roles.
- The company's ongoing employee development programs and quarterly awards also provide avenues for professional growth and recognition.
ASSUMPTION: Candidates who demonstrate strong performance and a commitment to growth will have ample opportunities to advance their careers within Power Digital.
🌍 Location & Work Environment
Office Type: Power Digital has multiple office locations across the United States, with a strong focus on remote work.
Office Location(s): San Diego, CA; New York, NY; Arlington, VA
Geographic Context:
- The United States offers a large and diverse market for growth marketing services, with numerous opportunities for client engagement and business growth.
- The remote-friendly work environment at Power Digital allows employees to live and work in various locations across the country.
Work Schedule: Full-time (40 hours per week), with flexible hours and unlimited time off available.
ASSUMPTION: The remote-friendly work environment at Power Digital provides employees with the flexibility to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of paid social advertising and creative strategy
- Candidates' ability to analyze data and make data-driven decisions
- Candidates' communication and collaboration skills
- Candidates' cultural fit with Power Digital's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your understanding of paid social advertising, data analysis, and creative strategy in your interview.
- Demonstrate your ability to work effectively with various teams and stakeholders in your application materials and interviews.
- Showcase your understanding of Power Digital's services and values in your application and interview.
ATS Keywords: Paid Social Advertising, Creative Strategy, Data Analysis, Client Management, Performance Metrics, Ad Copywriting, Collaboration, Consumer Research, Brand Strategy, Creative Testing, Project Management, Video Production, Feedback Management, AI Technologies, Ecommerce Trends, Performance Best Practices
ASSUMPTION: Candidates who demonstrate a strong understanding of paid social advertising, creative strategy, and data-driven decision making will be most successful in the interview process.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Google Ads
- Asana
- Power Digital's proprietary technology, nova
- AI technologies (e.g., machine learning, natural language processing)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and utilizing new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Integrity and transparency
- Collaboration and teamwork
- Continuous learning and improvement
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on data-driven decision making and continuous improvement
- Collaborative and team-oriented culture
- Remote-friendly work environment with flexible hours
Self-Assessment Questions:
- Do you have a strong understanding of paid social advertising and creative strategy?
- Are you comfortable working with data and making data-driven decisions?
- Do you thrive in a collaborative and team-oriented work environment?
- Are you comfortable working remotely and managing your time effectively?
ASSUMPTION: Candidates who align with Power Digital's values and work style will be most successful in this role and contribute positively to the company's culture.
⚠️ Potential Challenges
- Managing multiple client accounts and priorities effectively
- Keeping up with industry trends and best practices in paid social advertising and creative strategy
- Balancing client expectations and performance goals with creative best practices
- Working effectively with remote teams and stakeholders
- Managing project timelines and deliverables efficiently
ASSUMPTION: Candidates who demonstrate strong project management skills, attention to detail, and the ability to work effectively with remote teams will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- Creative Strategist vs. Art Director: Creative Strategists focus more on data-driven decision making and client management, while Art Directors focus on visual design and creative execution.
- Creative Strategist vs. Account Executive: Creative Strategists specialize in creative strategy and campaign performance, while Account Executives focus on client relationship management and business development.
- Career Path: Creative Strategists can advance to roles such as Senior Creative Strategist, Creative Director, or even transition into leadership roles within the company.
ASSUMPTION: Candidates should consider their career goals and interests when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive creative strategy for a new ecommerce client, including consumer research, competitive analysis, and data-driven creative concepts
- Managing a rebranding project for an established client, including updates to visual identity, messaging, and tone of voice across multiple channels
- Creating a performance-driven creative roadmap for a client in the B2B space, focusing on lead generation and brand awareness
ASSUMPTION: These sample projects illustrate the diverse range of creative strategy and project management skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical creative strategy process for a new client?
- How does Power Digital approach data-driven decision making in creative strategy?
- What are the most important qualities for success in this role?
- How does Power Digital support the professional growth and development of its employees?
- What is the typical work-life balance like for employees in this role?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by brushing up on your understanding of paid social advertising, data analysis, and creative strategy
- Research Power Digital's services and values to demonstrate your understanding of the company and its culture
- Follow up with the hiring manager within 48 hours after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
