Creative Strategist

📌 Core Information 🔹 Job Title: Creative Strategist 🔹 Company: Happy Koala LLC 🔹 Location: Romania (Remote) 🔹 Job Type: Full-Time, Remote Contractor 🔹 Category: Marketing & Advertising 🔹 Date Posted: April 14, 2025 🔹 Experience Level: Mid-Level (2-5 years) 🔹 Remote Status: Fully Remote 🚀 Job Overview Key aspects of this role include: - Developing innovative and effective strategies for digital media advertising campaigns. - Collaborating with cross-functional teams to ensure cohesive messaging and brand consistency across all channels. - Conducting thorough market research and analyzing consumer insights to inform strategic decisions. - Working closely with marketing, design, product development, and sales teams to align messaging and strategy. - Staying up-to-date with industry trends, emerging technologies, and cultural shifts to drive campaign innovation. ASSUMPTION: This role requires a strong analytical mindset, creative flair, and a deep understanding of consumer behavior and market trends. The ideal candidate will possess a combination of strategic thinking, creative problem-solving, and excellent communication skills. 📋 Key Responsibilities ✅ Strategy Development: - Develop comprehensive creative strategies that support business goals and objectives. - Conduct thorough research and analysis to identify market trends, consumer insights, and competitive landscapes. - Translate insights into actionable strategies that differentiate the brand and resonate with the target audience. ✅ Campaign Planning and Execution: - Collaborate with internal teams to conceptualize and execute integrated marketing campaigns across various channels, including digital, social media, print, and events. - Develop creative briefs and provide clear direction to design and content teams to ensure alignment with strategic objectives. - Monitor campaign performance and metrics to evaluate effectiveness and identify areas for optimization. ✅ Brand Development and Positioning: - Contribute to the development and evolution of the brand identity and messaging. - Ensure brand consistency across all touchpoints and communication channels. - Identify opportunities for brand positioning and differentiation in the marketplace. ✅ Cross-Functional Collaboration: - Work closely with marketing, design, product development, and sales teams to ensure alignment of messaging and strategy. - Foster a collaborative environment that encourages creative thinking and innovation. - Communicate effectively with stakeholders to gather input and feedback on creative initiatives. ✅ Trend Analysis and Innovation: - Stay abreast of industry trends, emerging technologies, and cultural shifts. - Apply insights to inform creative strategies and develop innovative solutions. - Experiment with new approaches and techniques to continually improve campaign performance and engagement. ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and project requirements. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Advertising, Communications, or a related field. Experience: - Proven experience (2-5 years) in a creative strategy role, preferably in an advertising agency or marketing department. Required Skills: - Strong analytical skills with the ability to interpret data and insights to drive strategic decisions. - Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively. - Creative mindset with a passion for developing innovative and compelling campaigns. - Strong project management skills with the ability to manage multiple priorities and deadlines effectively. - Proficiency in digital marketing platforms and tools. - Familiarity with design principles and an eye for aesthetics. - Ability to thrive in a fast-paced, dynamic environment and adapt to change. - Strong collaborative spirit and ability to work effectively in cross-functional teams. Preferred Skills: - Experience with Adobe Creative Suite (Photoshop, Illustrator, etc.). - Knowledge of HTML, CSS, and JavaScript. - Familiarity with SEO best practices. - Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). ASSUMPTION: While the preferred skills listed above are not required, they would be beneficial for success in this role. 💰 Compensation & Benefits Salary Range: €35,000 - €50,000 per year (gross, based on experience and market conditions) Benefits: - Competitive salary and growth opportunities. - Paid holidays and flexible working hours. - Work from anywhere with a focus on EU hours (GMT). - Join a supportive, global team with a dynamic and exciting work environment. - Make a real impact on products that improve people's lives. Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for similar roles. The actual salary may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: Wellness and Fitness Services Company Size: Small (11-50 employees) Founded: 2016 Company Description: Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements. They focus on helping clients make long-lasting positive health changes and start living very full lives again. Company Specialties: Gut health, digestive health, microbiome health, natural supplements, and functional foods. Company Website: Happy Mammoth ASSUMPTION: Happy Mammoth is a mission-driven company focused on improving people's lives through natural health products. They value innovation, collaboration, and a strong work ethic. 📊 Role Analysis Career Level: Mid-Level (2-5 years of experience) Reporting Structure: This role reports directly to the Marketing Director and collaborates with cross-functional teams, including marketing, design, product development, and sales. Work Arrangement: This is a full-time, fully remote contractor role with a focus on EU hours (GMT). The candidate must be available during core business hours to ensure effective collaboration with the team. Growth Opportunities: - Opportunities for career progression within the marketing department or related fields. - Potential to take on additional responsibilities and leadership roles as the company grows. ASSUMPTION: This role offers significant growth potential for the right candidate, as Happy Mammoth continues to expand its product offerings and market reach. 🌍 Location & Work Environment Office Type: Fully Remote (no physical office) Office Location(s): The company has offices in Miami, Florida, and South Yarra, Victoria. However, this role can be performed remotely from anywhere in the United States, Australia, or Europe. Geographic Context: - The United States is the primary market for Happy Mammoth's products, with a strong focus on digital marketing and e-commerce. - Australia and Europe are secondary markets with growing potential for expansion. Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results-driven work. ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the expectation that the candidate will maintain a consistent work schedule and be available during core business hours. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screening. 3. In-depth behavioral and skills-based interviews. 4. Final round interview with key stakeholders. Key Assessment Areas: - Strategic thinking and analytical skills. - Creative problem-solving and innovation. - Communication and presentation skills. - Cultural fit and alignment with company values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and strategic thinking. - Research the company and its products to demonstrate your enthusiasm and understanding of their mission. ATS Keywords: Creative Strategy, Digital Media Advertising, Campaign Planning, Brand Development, Market Research, Consumer Insights, Cross-Functional Collaboration, Trend Analysis, Project Management, Analytical Skills, Communication Skills, Presentation Skills, Digital Marketing, Design Principles, Innovation, Collaboration ASSUMPTION: Happy Mammoth uses an Applicant Tracking System (ATS) to manage job applications. Including relevant ATS keywords in your resume can help your application stand out and increase your chances of being selected for an interview. 🛠️ Tools & Technologies - Adobe Creative Suite (Photoshop, Illustrator, etc.) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs) - Social media platforms (Facebook, Instagram, Twitter, LinkedIn) - SEO tools (SEMrush, Ahrefs, Google Search Console) - Analytics tools (Google Analytics, Mixpanel, Hotjar) - Project management tools (Asana, Trello, Jira) - Communication and collaboration tools (Slack, Microsoft Teams, Google Meet) ASSUMPTION: The tools and technologies listed above are not exhaustive and may evolve based on the candidate's skills and the company's needs. 👔 Cultural Fit Considerations Company Values: - Innovation: We embrace change and continuously seek new ways to improve our products and services. - Collaboration: We work together to achieve common goals and support each other's growth. - Integrity: We act with honesty and transparency in all our interactions. - Customer Focus: We prioritize our customers' needs and strive to exceed their expectations. - Continuous Learning: We foster a growth mindset and encourage our team members to develop new skills and knowledge. Work Style: - Results-Driven: We focus on achieving tangible outcomes and measuring our success based on performance metrics. - Adaptable: We embrace change and quickly adjust to new circumstances and priorities. - Collaborative: We work together to achieve common goals and support each other's growth. - Innovative: We continuously seek new ways to improve our products, services, and processes. - Customer-Focused: We prioritize our customers' needs and strive to exceed their expectations. Self-Assessment Questions: 1. Describe a time when you had to adapt to a significant change in a project or campaign. How did you handle it, and what was the outcome? 2. How do you approach collaborating with cross-functional teams to ensure cohesive messaging and brand consistency? 3. Can you provide an example of a creative campaign or strategy you developed that resonated with your target audience and drove meaningful results? ASSUMPTION: Happy Mammoth values candidates who align with their core values and work style. The self-assessment questions are designed to help you reflect on your experiences and determine if you would be a good fit for the company culture. ⚠️ Potential Challenges 1. Remote Work: Balancing work-life boundaries and maintaining productivity in a remote work environment can be challenging. 2. Fast-Paced Environment: The company's rapid growth and expansion may require the candidate to adapt to changing priorities and workloads. 3. Cross-Functional Collaboration: Working with multiple teams and stakeholders may require strong communication and project management skills to ensure alignment and efficiency. 4. Market Fluctuations: The health and wellness industry can be unpredictable, with trends and consumer behaviors shifting rapidly. The candidate must be prepared to adapt their strategies and campaigns accordingly. ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the candidate's skills, experiences, and the company's specific needs. 📈 Similar Roles Comparison 1. Creative Strategist vs. Marketing Manager: A Creative Strategist focuses more on developing innovative campaigns and brand strategies, while a Marketing Manager oversees the execution and optimization of marketing initiatives. The Creative Strategist role requires a stronger emphasis on creative thinking and innovation. 2. Industry-Specific Context: The health and wellness industry is highly competitive and dynamic, with a strong focus on digital marketing and e-commerce. The candidate must be prepared to stay up-to-date with industry trends and adapt their strategies accordingly. 3. Career Path Comparison: A Creative Strategist role can lead to career progression in marketing, advertising, or related fields. Alternatively, the candidate may choose to specialize in a specific area, such as digital marketing or brand management. ASSUMPTION: The role comparisons provided above are not exhaustive and may vary depending on the candidate's skills, experiences, and the company's specific needs. 📝 Sample Projects 1. Campaign Development: Develop a comprehensive digital marketing campaign for a new product launch, including strategy, creative assets, and performance metrics. 2. Brand Audit: Conduct a thorough analysis of the company's brand identity and make data-driven recommendations for improvement and evolution. 3. Market Research: Design and execute a consumer survey to gather insights on customer preferences, behaviors, and attitudes towards the company's products and competitors. ASSUMPTION: The sample projects listed above are not exhaustive and may vary depending on the candidate's skills, experiences, and the company's specific needs. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role? 2. Team Structure: How is the marketing team structured, and who will I be working closely with in this role? 3. Campaign Examples: Can you share some examples of successful campaigns the company has executed, and what made them effective? 4. Brand Evolution: How does the company plan to evolve its brand identity and messaging in the coming years? 5. Growth Opportunities: What opportunities exist for career growth and professional development within the marketing department or related fields? ASSUMPTION: The key questions to ask during the interview are designed to help you better understand the role, the team, and the company's long-term goals and plans. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: Happy Mammoth Careers 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for phone or video screening interviews, focusing on your problem-solving skills, creativity, and strategic thinking. 4. Research the company and its products to demonstrate your enthusiasm and understanding of their mission. 5. Follow up with the hiring manager one week after your interview to express your continued interest in the role. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.