Creative Strategist for DTC Company (EU-Based, Remote)

📌 Core Information

🔹 Job Title: Creative Strategist for DTC Company (EU-Based, Remote)

🔹 Company: Paired

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (EU-Based)

🚀 Job Overview

Key aspects of this role include:

• Developing creative strategies for performance marketing content
• Identifying patterns in successful ads and guiding the creative process
• Collaborating with media buyers to refine ad performance based on data insights
• Working remotely with a global team in a fast-paced, high-growth environment

ASSUMPTION: This role requires a strong understanding of direct response marketing and the ability to adapt quickly to new trends and data insights.

📋 Key Responsibilities

✅ Identify patterns in past successful hooks, leads, and creatives

✅ Stay ahead of the market by spotting trends in direct response ads

✅ Brief in new visual hooks & ad leads based on historical performance and market insights

✅ Guide video editors and designers to execute high-converting creative concepts

✅ Develop systems & checklists to ensure fast, high-quality creative execution

✅ Work with media buyers to refine ad performance and iterate based on data

ASSUMPTION: This role requires a high level of attention to detail and the ability to work efficiently under tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 2-5 years of experience in paid advertising (FB/TikTok/YouTube)

Required Skills:

• Proven track record in direct response marketing
• Excellent pattern recognition skills
• High attention to detail
• Strong market awareness
• Speed and execution focus

Preferred Skills:

• Experience with video editing software
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the DTC (Direct-to-Consumer) industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €40,000 - €60,000 per year (based on experience and market rates for EU-based remote roles)

Benefits:

• Competitive salary in USD
• Work from anywhere

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the EU. The final offer may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Paired is a global staffing and recruiting agency specializing in connecting remote work with top-tier talent. They focus on pairing talented individuals with great companies worldwide.

Company Size: Paired is a small company with 11-50 employees, offering a dynamic and agile work environment.

Founded: Paired was founded in 2023 and has since grown to become a leading headhunting agency for creative and design talent.

Company Description:

• Paired specializes in sourcing and recruiting top creative and design talent from overseas
• Their mission is to provide great jobs to talented people, no matter where they are located
• They take a personalized, consultative approach to recruitment, working closely with clients to understand their unique needs

Company Specialties:

• Talent Consulting

Company Website: https://www.paired.so/

ASSUMPTION: As a global staffing agency, Paired works with various clients across different industries, offering diverse job opportunities for applicants.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the client's marketing team

Work Arrangement: Remote (EU-Based) with flexible working hours

Growth Opportunities:

• Potential career growth within the client's organization
• Expanding skills and expertise in performance marketing and creative strategy
• Gaining international work experience with a global team

ASSUMPTION: This role offers growth opportunities within the client's organization, as well as the chance to develop skills and gain international work experience.

🌍 Location & Work Environment

Office Type: Remote (EU-Based)

Office Location(s): N/A (Remote work from anywhere in the EU)

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year
• The country has a rich cultural heritage and is known for its friendly people and beautiful landscapes
• The time zone is Asia/Manila (UTC+8), which may require some flexibility in working hours for EU-based employees

Work Schedule: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: As a remote role, the work environment is flexible and adaptable to the employee's needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with Paired's recruitment team
• Technical assessment or case study presentation
• Final interview with the client's marketing team

Key Assessment Areas:

• Direct response marketing knowledge
• Pattern recognition skills
• Attention to detail
• Market awareness
• Speed and execution focus

Application Tips:

• Highlight relevant experience in paid advertising and direct response marketing
• Include examples of successful ad campaigns or creative strategies you've developed
• Tailor your resume and cover letter to emphasize your skills and experience in the DTC industry

ATS Keywords: Direct response marketing, performance marketing, creative strategy, pattern recognition, attention to detail, market awareness, speed, execution, paid advertising, DTC

ASSUMPTION: The application process may vary depending on the client's specific requirements and the role's availability.

🛠️ Tools & Technologies

• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Advertising platforms (e.g., Facebook Ads, TikTok Ads, Google Ads)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies required may vary depending on the client's preferences and the role's responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Global mindset
• Adaptability and flexibility
• Collaboration and teamwork

Work Style:

• Remote-friendly and flexible
• Fast-paced and high-growth environment
• Data-driven and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-growth environment?
• Are you comfortable working remotely with a global team?
• Do you have a strong understanding of direct response marketing and the ability to adapt quickly to new trends and data insights?

ASSUMPTION: As a global staffing agency, Paired values candidates who are adaptable, flexible, and comfortable working in a remote, international environment.

⚠️ Potential Challenges

• Working with a global team may require some flexibility in working hours
• The role may involve tight deadlines and a fast-paced work environment
• Candidates may need to adapt to the client's specific work culture and processes
• Language barriers or cultural differences may present challenges in communication and collaboration

ASSUMPTION: These challenges can be mitigated through effective communication, adaptability, and a willingness to learn and grow in a diverse work environment.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager or a Creative Director with a focus on direct response advertising
• In the DTC industry, this role may involve working with a variety of products and target audiences
• Career progression may include roles such as Senior Creative Strategist, Head of Creative, or Marketing Director

ASSUMPTION: This role offers a unique opportunity to gain experience in the DTC industry and develop skills in performance marketing and creative strategy.

📝 Sample Projects

• Developing a creative strategy for a new product launch in the DTC industry
• Analyzing historical ad performance data to identify trends and optimize future campaigns
• Collaborating with a global team to create high-converting visual hooks and ad leads for a series of social media campaigns

ASSUMPTION: These sample projects are designed to showcase the candidate's skills and experience in performance marketing and creative strategy.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• What opportunities are there for professional growth and development within the company?
• How does the company support remote employees and foster a collaborative work environment?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in direct response marketing and creative strategy
• Prepare examples of successful ad campaigns or creative strategies you've developed
• Follow up with Paired's recruitment team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.