Creative Strategist for DTC Company (EU-Based, Remote)

📌 Core Information

🔹 Job Title: Creative Strategist for DTC Company (EU-Based, Remote)

🔹 Company: Paired

🔹 Location: Indonesia (EU-Based, Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (EU-Based)

🚀 Job Overview

Key aspects of this role include:

• Developing creative strategies for performance marketing content
• Identifying trends and patterns in successful ads
• Guiding creative execution and refining ad performance with media buyers
• Working in a fast-paced, high-growth environment

ASSUMPTION: This role requires a strong understanding of direct response marketing and the ability to adapt quickly to new trends and data insights.

📋 Key Responsibilities

✅ Identify patterns in past successful hooks, leads, and creatives

✅ Stay ahead of the market by spotting trends in direct response ads

✅ Brief in new visual hooks & ad leads based on historical performance and market insights

✅ Guide video editors and designers to execute high-converting creative concepts

✅ Develop systems & checklists to ensure fast, high-quality creative execution

✅ Work with media buyers to refine ad performance and iterate based on data

ASSUMPTION: This role requires a high level of attention to detail and the ability to work efficiently under tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 2-5 years of experience in paid advertising (FB/TikTok/YouTube)

Required Skills:

• Creative thinking and strategic mindset
• Strong pattern recognition skills
• High attention to detail
• Market awareness and ability to adapt best ideas
• Speed and execution focus

Preferred Skills:

• Experience with performance marketing for DTC brands
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in direct response marketing and a proven track record of success in paid advertising are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 USD per year (based on experience and market rates for EU-based remote roles)

Benefits:

• Work from Anywhere
• Competitive Salary in USD

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is estimated based on market rates for EU-based remote roles with similar experience requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Paired is a global staffing and recruiting agency specializing in pairing remote work with top-tier talent. They help individuals connect with great companies looking for specific skill sets.

Company Size: Small (11-50 employees)

Founded: 2023

Company Description:

• Global staffing and recruiting agency
• Specializes in remote work and top-tier talent
• Personalized, consultative approach to recruitment

Company Specialties:

• Talent Consulting

Company Website: www.paired.so

ASSUMPTION: Paired is a growing agency with a strong focus on connecting talented individuals with great companies, making it an exciting place to work for those interested in recruitment and remote work.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the hiring manager at the client company.

Work Arrangement: Remote (EU-Based) with a flexible schedule

Growth Opportunities:

• Potential to take on more responsibilities as the company grows
• Opportunity to work with a diverse range of clients and industries
• Possibility to advance to a senior role with more strategic responsibilities

ASSUMPTION: This role offers growth opportunities as the company expands and takes on new clients.

🌍 Location & Work Environment

Office Type: Remote (EU-Based)

Office Location(s): Indonesia (EU-Based, Remote)

Geographic Context:

• Indonesia is the largest economy in Southeast Asia and has a growing digital market
• EU-Based remote work allows for a better work-life balance and access to a larger talent pool
• Time zone overlap with many EU countries for easier collaboration

Work Schedule: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The remote work arrangement allows for a better work-life balance and access to a larger talent pool, making it an attractive option for many candidates.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with a Paired recruiter
• Technical assessment or case study (if applicable)
• Final interview with the hiring manager at the client company

Key Assessment Areas:

• Creative thinking and strategic mindset
• Pattern recognition skills
• Attention to detail
• Market awareness and adaptability
• Speed and execution focus

Application Tips:

• Highlight relevant experience in paid advertising and direct response marketing
• Include examples of successful ad campaigns and the strategies behind them
• Demonstrate a strong understanding of the role and how your skills match the requirements

ATS Keywords: Paired, Creative Strategist, Performance Marketing, Direct Response Ads, EU-Based, Remote, Paid Advertising, FB/TikTok/YouTube

ASSUMPTION: The application process may vary depending on the client company, but Paired will typically handle the initial screening and interviews before passing candidates on to the client.

🛠️ Tools & Technologies

• Advertising platforms: Facebook, TikTok, YouTube
• Project management tools: Asana, Trello, or similar
• Design and video editing tools: Adobe Creative Suite, Canva, or similar

ASSUMPTION: The specific tools and technologies used may vary depending on the client company and their preferred platforms.

👔 Cultural Fit Considerations

Company Values:

• Connecting talent with great opportunities
• Building strong, lasting relationships
• Delivering exceptional service

Work Style:

• Remote and flexible work arrangements
• Collaborative and supportive team environment
• Focus on results and continuous improvement

Self-Assessment Questions:

• Do you have a strong understanding of direct response marketing and paid advertising?
• Are you comfortable working remotely and managing your own time?
• Do you thrive in a fast-paced, high-growth environment?

ASSUMPTION: Candidates who are self-motivated, results-driven, and passionate about connecting talent with great opportunities will be a strong fit for Paired.

⚠️ Potential Challenges

• Working with multiple clients and managing different priorities
• Keeping up with the fast-paced nature of the advertising industry
• Adapting to new tools and technologies as needed
• Time zone differences when working with EU-based clients

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on results.

📈 Similar Roles Comparison

• Creative Strategist vs. Marketing Manager: The Creative Strategist role is more focused on the creative aspects of marketing, while the Marketing Manager role involves more strategic planning and oversight.
• Direct response marketing vs. brand marketing: Direct response marketing focuses on immediate, measurable results, while brand marketing focuses on long-term brand awareness and perception.
• EU-Based remote work vs. on-site work: EU-Based remote work offers more flexibility and a better work-life balance but may require more self-motivation and time management skills.

ASSUMPTION: Candidates should consider their career goals, work preferences, and skill sets when comparing similar roles.

📝 Sample Projects

• Developing a successful ad campaign for a DTC brand, including research, strategy, and creative execution
• Analyzing the performance of existing ad campaigns and optimizing them for better results
• Creating a comprehensive guide to direct response marketing best practices for a client company

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Creative Strategist role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the client company's marketing efforts, and how can this role help address them?
• How does this role fit into the overall marketing strategy for the client company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Paired support the growth and development of its employees?
• What is the company culture like, and how does it support remote work?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a strong interest in the role and a commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in paid advertising and direct response marketing
• Prepare examples of successful ad campaigns and the strategies behind them
• Follow up with Paired after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.