Creative Strategist - Gaming Marketing

📌 Core Information

🔹 Job Title: Creative Strategist - Gaming Marketing

🔹 Company: Trailer Park Group

🔹 Location: West Hollywood, California, United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Sun Mar 30 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Understanding clients' marketing challenges and proposing innovative solutions
• Strong focus on gaming culture and marketing trends
• Collaborating with creative teams to develop engaging content
• Navigating the modern marketing landscape effectively

ASSUMPTION: This role requires someone who is deeply integrated into gaming culture and possesses an advanced understanding of digital marketing strategies, as implied by the job description's focus on gaming audiences and social campaigns.

📋 Key Responsibilities

✅ Bring fresh, innovative strategic thinking to creative and strategy teams

✅ Develop key communication tasks and ideas in innovative ways

✅ Co-create inspiring briefs for creative teams with strategy and data partners

✅ Build strategic messaging frameworks for brand connections

✅ Design user journeys for campaigns, outlining ecosystem and channel needs

✅ Partner with analytics to assess success metrics and provide insights

✅ Provide media and marketing tactic point-of-views, collaborating cross-functionally

✅ Refine data into key takeaways and compelling insights using research tools

✅ Deliver presentations with findings and recommendations to stakeholders

✅ Contribute actively and assertively in team discussions

ASSUMPTION: The role requires a proactive individual knowledgeable about analytics and its application in marketing strategies, given the emphasis on using data to drive decisions and campaign strategies.

🎯 Required Qualifications

Education: Not specified

Experience: At least 2 years in integrated marketing at a creative agency

Required Skills:

• Hands-on strategy and insights experience for creative campaigns
• Passionate about all facets of gaming
• Ability to manage multiple projects with varying timelines

Preferred Skills:

• Experience with first-person shooter (FPS) games
• Comfortable leading and inspiring creative briefings

ASSUMPTION: Preferred skills suggest the candidate's involvement might revolve heavily around FPS game marketing, indicating a nuanced understanding of specific gaming genres may be beneficial.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 USD

Benefits:

• Unlimited PTO
• 401(k) with company match
• Comprehensive health insurance

Working Hours: 40 hours per week

ASSUMPTION: As the role allows for work flexibility and provides substantial benefits, it's likely intended to attract top talent accustomed to competitive compensation packages.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 501-1,000 employees

Founded: 1994

Company Description:

• Industry leader in entertainment marketing
• Specializes in creative, strategy, and production
• Operates across North America, Europe, and Asia-Pacific

Company Specialties: Not Specified

• Streaming and Film
• Gaming and Music
• Sports Marketing

Company Website: http://www.trailerparkgroup.com

ASSUMPTION: Given its global operations and focus on multiple entertainment sectors, candidates should anticipate working in a dynamic, fast-paced environment.

📊 Role Analysis

Career Level: Mid-level role suitable for experienced marketing strategists

Reporting Structure: Likely to report to a senior strategy manager or director

Work Arrangement: Hybrid, combining on-site and remote work

Growth Opportunities:

• Exposure to high-profile gaming projects
• Opportunity for skill advancement through TPG Academy
• Networking within a global industry leader

ASSUMPTION: The hybrid work model reflects flexibility and may appeal to candidates who value work-life balance while engaging in creative strategy development.

🌍 Location & Work Environment

Office Type: Creative agency workspace

Office Location(s): West Hollywood, California

Geographic Context:

• Hub for entertainment and media industries
• Proximity to gaming and tech companies
• Culturally vibrant and diverse city atmosphere

Work Schedule: Standard business hours with potential flexibility

ASSUMPTION: The role's location in a key entertainment hub suggests an atmosphere conducive to networking and creative collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone/virtual screening interview
• In-depth creative and strategic assessment

Key Assessment Areas:

• Gaming industry knowledge
• Strategic and creative thinking ability
• Communication and presentation skills

Application Tips:

• Highlight gaming marketing experience
• Demonstrate strategic thinking with examples
• Showcase familiarity with diverse marketing channels

ATS Keywords: Creative Strategy, Gaming Marketing, Social Campaigns, Data Analysis, Client Communication

ASSUMPTION: As the recruitment process involves creative assessments, candidates should prepare to demonstrate their strategic and innovative capabilities through past project examples.

🛠️ Tools & Technologies

• Data analysis platforms
• Social media content tools
• Presentation software

ASSUMPTION: With an emphasis on innovation and strategic framework building, candidates are likely to employ advanced marketing technology tools.

👔 Cultural Fit Considerations

Company Values:

• Diversity and inclusion
• Innovation and creativity
• Empowerment and growth

Work Style:

• Collaborative and team-oriented
• Creative and forward-thinking
• Proactive and independent

Self-Assessment Questions:

• Am I passionate about the gaming industry?
• Can I adapt quickly to a fast-paced environment?
• Do I thrive in a collaborative team setting?

ASSUMPTION: Emphasizing diversity and innovation, Trailer Park Group seeks candidates ready to contribute unique perspectives and ideas to their dynamic work culture.

⚠️ Potential Challenges

• Fast-paced, dynamic workload
• Balancing multiple projects with tight deadlines
• Adapting to rapidly changing industry trends
• Collaborating with diverse teams across the globe

ASSUMPTION: The role's demanding nature requires candidates to be adaptable and resourceful, with the ability to thrive under pressure.

📈 Similar Roles Comparison

• Greater focus on gaming compared to typical creative strategist roles
• Additional emphasis on internet and social media culture
• Involvement in strategic data-driven marketing decisions

ASSUMPTION: The role's specialized focus on gaming and internet culture sets it apart from standard creative strategist positions, requiring niche expertise.

📝 Sample Projects

• Developing a marketing campaign for a new FPS game launch
• Rebranding a gaming community's online presence
• Creating a social media strategy for a popular eSports event

ASSUMPTION: Projects likely involve significant collaboration with other teams and external partners to ensure successful execution and audience engagement.

❓ Key Questions to Ask During Interview

• What are the key success metrics for creative strategies at Trailer Park Group?
• How does the company integrate gaming culture insights into marketing strategies?
• What collaborative opportunities exist across the various studios within TPG?
• How are risks and challenges managed when executing large-scale marketing campaigns?
• What does the professional growth path look like for creative strategists here?

ASSUMPTION: These questions aim to provide deeper insight into the company's strategic objectives and cultural environment, beneficial for both parties in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company website
• Prepare a portfolio showcasing relevant gaming and marketing projects
• Highlight your strategic thinking and market insights during interviews
• Send follow-up communications to express continued interest
• Connect with potential team members on professional networks, like LinkedIn

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.