Creative Strategist - Iberia

📌 Core Information

🔹 Job Title: Creative Strategist - Iberia

🔹 Company: Meta

🔹 Location: Madrid, Spain

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving creative campaigns for top-tier brands across Meta's platforms
• Collaborating with advertisers to generate innovative ideas
• Working across various platforms, including Instagram, Facebook, Messenger, and more
• Leveraging data and AI to inform creative strategies
• Influencing clients and stakeholders with compelling presentations

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and data fluency. Candidates should be comfortable working with diverse teams and managing multiple projects.

📋 Key Responsibilities

✅ Continually inspire and work with advertisers to explore new generations of ideas for their campaigns on Meta's platforms

✅ Collaborate with cross-functional teams to execute campaigns and measure performance

✅ Stay up-to-date with industry trends and tools to inform creative strategies

✅ Present creative ideas and campaign performance to clients and stakeholders

ASSUMPTION: This role involves a high degree of collaboration, both internally and externally. Strong communication and presentation skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 5+ years in creator marketing, performance campaigns, or a related field

Required Skills:

• Fluency in Spanish and English
• Hands-on design and making skills (video prototypes, asset mock-ups)
• Experience in creative ideas for paid social media
• Data fluency and interest in AI for marketing
• Entrepreneurial mindset and ability to thrive in a fast-paced environment
• Proven skills in translating ideas into presentations and influencing stakeholders

Preferred Skills:

• Experience with InDesign, Illustrator, Photoshop
• Background in eCommerce campaigns (Automated Creative, AI Generated Creative, Advantage+, Performance campaigns, Catalogs, Product Level Video, Smartly)

ASSUMPTION: Given the role's focus on creativity and data-driven strategies, candidates should have a strong portfolio showcasing their creative work and data analysis skills.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on market research for similar roles in Madrid)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic work environment with a global team

Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 6:00 PM CET)

ASSUMPTION: Salary range is estimated based on market research for similar roles in Madrid. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, connectivity, and artificial intelligence. The company is known for its family of apps and services, including Facebook, Instagram, and WhatsApp.

Company Size: Meta is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Meta was founded in 2004 as Facebook, Inc. and rebranded as Meta Platforms, Inc. in 2021.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible
• The company aims to create a safe and respectful online space for users to connect, find communities, and grow businesses
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Meta's large size and global presence offer applicants the opportunity to work on diverse projects and collaborate with international teams.

📊 Role Analysis

Career Level: This role is at the mid-level, requiring a balance of strategic thinking, creativity, and data analysis skills.

Reporting Structure: The Creative Strategist will report to the Creative Shop Manager and work closely with cross-functional teams, including account managers, creative directors, and data analysts.

Work Arrangement: This is an on-site role based in Madrid, Spain. However, some flexibility for remote work may be available.

Growth Opportunities:

• Potential to work on high-profile campaigns for top-tier brands
• Opportunities to collaborate with international teams and gain exposure to global projects
• Chance to develop skills in data analysis, AI, and emerging technologies

ASSUMPTION: Given Meta's large size and global presence, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Meta's Madrid office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Calle Pedregal 24, Miguel Hidalgo, CDMX 11040, MX

Geographic Context:

• Madrid is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
• Madrid is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Standard business hours with some flexibility for remote work

ASSUMPTION: Madrid's vibrant tech industry and high quality of life make it an attractive location for professionals in the technology sector.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the team
• Final interview with the Creative Shop Manager

Key Assessment Areas:

• Creativity and strategic thinking
• Data analysis and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with Meta's values

Application Tips:

• Tailor your resume and cover letter to highlight your creative and data analysis skills
• Prepare a portfolio showcasing your creative work and data-driven campaigns
• Research Meta's mission and values to demonstrate your cultural fit
• Practice presenting your ideas and explaining your thought process

ATS Keywords: Creative Strategy, Creator Marketing, Short Form Video, Performance Campaigns, Data Fluency, Entrepreneurial Mindset, Inspiration, Influence, Design Skills, Social Media, Ecommerce, AI for Marketing, Presentation Skills, Stakeholder Management, Video Prototyping, Asset Mock-ups

ASSUMPTION: Given Meta's large size and global presence, the application process may involve multiple interviews and assessments to ensure the best fit for the role and the company.

🛠️ Tools & Technologies

• Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Meta's advertising platforms (Facebook Ads, Instagram Ads, etc.)
• Data analysis tools (Excel, Google Analytics, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns the Creative Strategist is working on.

👔 Cultural Fit Considerations

Company Values:

• Move Fast
• Focus on Impact
• Be Bold
• Be Inclusive
• Build Social Value

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision making
• Fast-paced and dynamic work environment
• Openness to feedback and continuous learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform creative strategies?
• Do you have strong communication and presentation skills?
• Do you align with Meta's company values?

ASSUMPTION: Given Meta's large size and global presence, the company values and work style may vary depending on the specific team and role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and stakeholders, each with their own priorities and expectations
• Keeping up with the fast-paced nature of the advertising industry and Meta's evolving platforms
• Adapting to a dynamic work environment with frequent changes and new initiatives

ASSUMPTION: The potential challenges of this role are inherent to the fast-paced, dynamic nature of the advertising industry and Meta's global presence.

📈 Similar Roles Comparison

• This role is similar to a Creative Strategist or Creative Director role in an advertising agency, but with a focus on Meta's platforms and a more data-driven approach
• Compared to in-house creative roles, this position offers the opportunity to work with a wide range of brands and industries
• Career progression may involve moving into a management or leadership role within Meta's Creative Shop or transitioning to a role within one of Meta's other teams (e.g., product, engineering, or marketing)

ASSUMPTION: The specific comparison points for this role may vary depending on the candidate's background and career goals.

📝 Sample Projects

• Developing a creative campaign for a retail brand, leveraging data to optimize performance and maximize ROI
• Collaborating with a tech startup to launch a new product, creating a go-to-market strategy and executing a multi-platform campaign
• Working with a CPG brand to refresh their creative assets and improve engagement across Meta's platforms

ASSUMPTION: The sample projects provided are intended to illustrate the types of campaigns and initiatives a Creative Strategist might work on at Meta.

❓ Key Questions to Ask During Interview

• Can you describe a recent campaign that the Creative Shop team worked on, and how data was used to inform the creative strategy?
• How does the Creative Shop collaborate with other teams within Meta, such as product and engineering?
• What opportunities are there for professional growth and development within the Creative Shop and Meta more broadly?
• How does Meta support work-life balance for employees in this role?
• Can you provide an example of a time when the Creative Shop had to pivot or adapt its strategy due to changes in the market or platform?

ASSUMPTION: The key questions to ask during the interview should be tailored to the candidate's specific interests and concerns about the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative and data analysis skills, as well as your alignment with Meta's values
• Prepare a portfolio showcasing your creative work and data-driven campaigns
• Research Meta's mission and values to demonstrate your cultural fit
• Practice presenting your ideas and explaining your thought process
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.